Fortune-telling Audience in United States
A data profile of the people who buy, follow and care about Fortune-telling in United States — modelled from more than twelve digital signal sources. Fortune-telling has an estimated audience of 1,236,638 people in United States.
The average Fortune-telling fan in United States is 33.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Divinatory, esoteric and occult tarot, Thingiverse, Divination, with strongest over-indexing on Divinatory, esoteric and occult tarot (14.96× the country average).
Demographically, the Fortune-telling audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Fortune-telling fan in United States is more female, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for Divinatory, esoteric and occult tarot.
At a glance
The key figures that characterise the Fortune-telling profile in United States.
Search interest · 12-month trend
Demographics of Fortune-telling fans
75.7% are female, 24.3% are male, average age 33.6.
Gender split
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 33.6 |
| Estimated audience size | 1,236,638 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 12% |
Geography
Where the Fortune-telling audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~200K | 1.26× | |
| 02 | Vermont | ~2K | 1.11× | |
| 03 | Alaska | ~3K | 1.10× | |
| 04 | Hawaii | ~6K | 1.07× | |
| 05 | South Dakota | ~3K | 1.07× | |
| 06 | North Dakota | ~3K | 1.07× | |
| 07 | New York | ~70K | 1.05× | |
| 08 | Montana | ~4K | 1.04× | |
| 09 | Delaware | ~3K | 1.02× | |
| 10 | Washington | ~30K | 1.01× | |
| 11 | Utah | ~10K | 1.01× | |
| 12 | Rhode Island | ~4K | 1.01× | |
| 13 | Virginia | ~30K | 1.00× | |
| 14 | Nebraska | ~6K | 1.00× | |
| 15 | West Virginia | ~6K | 1.00× | |
| 16 | Maine | ~4K | 1.00× | |
| 17 | Idaho | ~6K | 0.99× | |
| 18 | New Hampshire | ~5K | 0.99× | |
| 19 | Maryland | ~20K | 0.98× | |
| 20 | Arizona | ~20K | 0.97× | |
| 21 | Massachusetts | ~20K | 0.97× | |
| 22 | Kentucky | ~10K | 0.97× | |
| 23 | Oregon | ~10K | 0.97× | |
| 24 | Mississippi | ~10K | 0.97× | |
| 25 | Kansas | ~9K | 0.97× | |
| 26 | New Mexico | ~6K | 0.97× | |
| 27 | Washington, District of Columbia | ~4K | 0.97× | |
| 28 | Pennsylvania | ~40K | 0.96× | |
| 29 | Minnesota | ~20K | 0.96× | |
| 30 | Louisiana | ~20K | 0.96× | |
| 31 | Nevada | ~10K | 0.96× | |
| 32 | Arkansas | ~10K | 0.96× | |
| 33 | Iowa | ~10K | 0.96× | |
| 34 | Texas | ~100K | 0.95× | |
| 35 | New Jersey | ~30K | 0.95× | |
| 36 | Wisconsin | ~20K | 0.95× | |
| 37 | Oklahoma | ~10K | 0.95× | |
| 38 | Illinois | ~40K | 0.94× | |
| 39 | Alabama | ~20K | 0.94× | |
| 40 | Connecticut | ~10K | 0.94× | |
| 41 | Tennessee | ~20K | 0.93× | |
| 42 | South Carolina | ~20K | 0.93× | |
| 43 | Indiana | ~20K | 0.92× | |
| 44 | Missouri | ~20K | 0.92× | |
| 45 | Colorado | ~20K | 0.92× | |
| 46 | Georgia | ~30K | 0.91× | |
| 47 | North Carolina | ~30K | 0.91× | |
| 48 | Michigan | ~30K | 0.90× | |
| 49 | Ohio | ~30K | 0.89× | |
| 50 | Florida | ~70K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Fortune-telling audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aston Martin Vanquish | Cars & Mobility | 38.72× | ||
| 02 | Runes | Politics & Society | 27.77× | ||
| 03 | Spiritism | Health | 23.96× | ||
| 04 | Palmistry | Health | 21.21× | ||
| 05 | Thingiverse | Arts & Culture | 15.02× | ||
| 06 | Divinatory, esoteric and occult tarot | Health | 14.96× | ||
| 07 | Psychic reading | Politics & Society | 14.89× | ||
| 08 | Divination | Health | 11.51× | ||
| 09 | Clairvoyance | Politics & Society | 8.18× | ||
| 10 | Tabletop role-playing game | Games | 7.32× | ||
| 11 | Miniature wargaming | Games | 6.60× | ||
| 12 | Enlightenment (spiritual) | Politics & Society | 5.80× | ||
| 13 | Gothic fashion | Fashion & Accessoires | 5.61× | ||
| 14 | Tarot | Health | 5.44× | ||
| 15 | Predator (alien) | Movies & TV | 5.25× | ||
| 16 | Crystal healing | Health | 5.24× | ||
| 17 | Pokémon (video game series) | Games | 4.29× | ||
| 18 | Digital illustration | Arts & Culture | 4.27× | ||
| 19 | Anime convention | Literature | 4.21× | ||
| 20 | Anime and manga fandom | Literature | 3.71× |
Personality of the Fortune-telling audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 6.19× | |
| Extroversion | THRILL | 1.44× | |
| Sustainability | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| DIY Mentality | THRILL | 0.77× | |
| Need for Security | CONSERVATISM | 0.79× |
Frequently asked questions
How many fans does Fortune-telling have in United States?
Fortune-telling has an estimated audience of 1,236,638 people in United States, concentrated in California and Texas.
What is the gender split and age of Fortune-telling fans?
75.7% of Fortune-telling fans are female, 24.3% are male, with an average age of 33.6 years.
Which brands do Fortune-telling fans like most?
Fortune-telling fans show strongest brand affinity for Divinatory, esoteric and occult tarot (14.96×), Thingiverse (15.02×), and Divination (11.51×) over the country average.
Where do Fortune-telling fans live in United States?
Fortune-telling fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Fortune-telling fans also like?
Beyond Fortune-telling itself, the audience over-indexes on Thingiverse (15.02×), Divination (11.51×), Palmistry (21.21×), and Spiritism (23.96×) compared to the United States average.
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How to read this data
Audience size is the estimated number of people in United States who actively search for Fortune-telling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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