Enlightenment (spiritual) Audience in United States

Enlightenment (spiritual) logo

Enlightenment (spiritual) has an estimated audience of 11,690,173 people in United States. 71.1% are female, 28.9% are male, average age 35.1. Top regions: California, Texas, Illinois. Top brand affinities: Natural rubber, Historic site, Grinch, Combat sport, Goop.

The average Enlightenment (spiritual) fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Natural rubber, Historic site, Grinch, with strongest over-indexing on Natural rubber (6.79× the country average). Demographically, the Enlightenment (spiritual) audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Enlightenment (spiritual) fans

Demographic split for Enlightenment (spiritual) audience in United States
MetricValue
Female71.1%
Male28.9%
Average age35.1
Estimated audience size11,690,173

Audience persona

The typical Enlightenment (spiritual) fan in United States is more female, around 35.1 years old, with strong Mindfulness tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Enlightenment (spiritual) in United States
RegionReachAffinity
California1,663,6571.29×
Texas1,078,1221.07×
Illinois924,5132.37×
Florida891,6031.13×
New York839,0301.28×
Maryland478,7542.38×
Georgia432,4971.2×
North Carolina363,5841.03×
Pennsylvania362,8130.92×
Virginia324,0291.14×
New Jersey321,6221.08×
Ohio308,6610.86×
Michigan268,6940.88×
Massachusetts252,7191.1×
Washington242,1281.03×
Arizona235,4670.99×
Tennessee210,9050.9×
Arkansas199,6502.07×
Indiana177,0390.83×
Missouri156,2250.83×
South Carolina155,3440.88×
Colorado154,2110.84×
Minnesota141,7370.85×
Alabama137,4630.84×
Louisiana136,5750.91×
Wisconsin130,7210.74×
Kentucky127,7800.87×
Oregon123,3440.92×
Connecticut121,4081.04×
Oklahoma112,2520.86×
Nevada99,4520.88×
Mississippi90,6120.94×
Utah82,1470.78×
Kansas77,7490.84×
Iowa68,7440.71×
Washington, District of Columbia61,8641.76×
New Mexico55,2770.94×
Hawaii45,3240.9×
Nebraska42,5890.73×
Idaho42,1100.72×
New Hampshire40,9190.89×
West Virginia39,1980.72×
Rhode Island35,7850.96×
Maine35,2670.84×
Alaska26,1821.05×
Delaware24,5910.76×
Montana24,3180.75×
Vermont17,5980.86×
South Dakota17,2980.64×
North Dakota14,7540.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Enlightenment (spiritual) audience
BrandAffinityCategory
Natural rubber6.79×Cars & Mobility
Historic site8.66×Arts & Culture
Grinch5.03×Movies & TV
Combat sport1.88×Sports
Goop6.05×Internet & Social Media
Vocal harmony4.95×Music & Radio
UK garage5.16×Music & Radio
Governor of Michigan6.85×Politics & Society
Bank account2.23×Business & Career
Halsey, Oregon7.43×Travel & Leisure
Product design1.75×Business & Career
Hibachi6.81×Food & Beverages
Fairy godmother5.62×Literature
Home Bargains8.64×Shopping
JDSU2.19×Business & Career
Google Home4.54×Technology & Electronics
Staycation2.3×Home & Garden
Wok4.54×Food & Beverages
La Jolla6.05×Travel & Leisure
Hipster6×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Enlightenment (spiritual) audience
TraitClusterScore
MindfulnessBALANCE4.27
LGBTQ+ IdentityOPEN1.89
SustainabilityBALANCE1.68
Design AffinityPREMIUM1.61
Luxury OrientationPREMIUM1.6
TravellingTHRILL1.59

Worldwide distribution

Worldwide audience distribution share by country for Enlightenment (spiritual)
CountryShare
United States36.4%
France7.4%
Brazil6.7%

See Enlightenment (spiritual) audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Enlightenment (spiritual) have in United States?

Enlightenment (spiritual) has an estimated audience of 11,690,173 people in United States, concentrated in California and Texas.

What is the gender split and age of Enlightenment (spiritual) fans?

71.1% of Enlightenment (spiritual) fans are female, 28.9% are male, with an average age of 35.1 years.

Which brands do Enlightenment (spiritual) fans like most?

Enlightenment (spiritual) fans show strongest brand affinity for Natural rubber (6.79×), Historic site (8.66×), and Grinch (5.03×) over the country average.

Where do Enlightenment (spiritual) fans live in United States?

Enlightenment (spiritual) fans in United States are most concentrated in California (reach 1,663,657), Texas (reach 1,078,122), and Illinois (reach 924,513). These three regions account for the largest share of the active audience.

What other brands do Enlightenment (spiritual) fans also like?

Beyond Enlightenment (spiritual) itself, the audience over-indexes on Historic site (8.66×), Grinch (5.03×), Combat sport (1.88×), and Goop (6.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Enlightenment (spiritual). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.