Enlightenment (spiritual) Audience in Germany
Enlightenment (spiritual) has an estimated audience of 1,336,807 people in Germany. 69.8% are female, 30.2% are male, average age 35.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Real property, Western Union, Steve Carell, JACK & JONES, Self-awareness.
The average Enlightenment (spiritual) fan in Germany is 35.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Real property, Western Union, Steve Carell, with strongest over-indexing on Real property (8.55× the country average). Demographically, the Enlightenment (spiritual) audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Enlightenment (spiritual) fans
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 35.0 |
| Estimated audience size | 1,336,807 |
Audience persona
The typical Enlightenment (spiritual) fan in Germany is more female, around 35.0 years old, with strong Mindfulness tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 436,045 | 2.03× |
| Nordrhein-Westfalen | 253,861 | 0.87× |
| Baden-Württemberg | 159,968 | 0.88× |
| Berlin | 134,644 | 2.25× |
| Hessen | 127,684 | 1.25× |
| Niedersachsen | 107,638 | 0.83× |
| Rheinland-Pfalz | 56,185 | 0.84× |
| Sachsen | 48,000 | 0.73× |
| Schleswig-Holstein | 39,954 | 0.83× |
| Hamburg | 38,957 | 1.29× |
| Brandenburg | 34,967 | 0.84× |
| Thüringen | 21,622 | 0.63× |
| Sachsen-Anhalt | 18,152 | 0.52× |
| Mecklenburg-Vorpommern | 13,773 | 0.54× |
| Bremen | 12,215 | 1.07× |
| Saarland | 9,647 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 8.55× | Home & Garden |
| Western Union | 5.98× | Business & Career |
| Steve Carell | 17.22× | Movies & TV |
| JACK & JONES | 17.22× | Fashion & Accessoires |
| Self-awareness | 3.29× | Health |
| Focus | 3.65× | News |
| Pets | 1.81× | Pets & Animals |
| Airbnb | 2.36× | Travel & Leisure |
| Tagesschau | 1.88× | Movies & TV |
| Batman | 2.48× | Movies & TV |
| Italo disco | 8.15× | Music & Radio |
| Harry Potter | 1.62× | Movies & TV |
| Pierre Franckh | 15.59× | Movies & TV |
| FIFA World Cup | 1.85× | Sports |
| Self-love | 2.52× | Health |
| Backpacking (travel) | 3.72× | Travel & Leisure |
| YouTube Red | 17.22× | Movies & TV |
| Mindfulness | 3.8× | Health |
| Pet store | 2.89× | Pets & Animals |
| Lieferando.de | 2× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.84 |
| LGBTQ+ Identity | OPEN | 1.94 |
| Sports Activity | POWER | 1.92 |
| Sustainability | BALANCE | 1.84 |
| Healthy Lifestyle | BALANCE | 1.58 |
| Design Affinity | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| France | 7.4% |
| Brazil | 6.7% |
See Enlightenment (spiritual) audiences in other countries
- Enlightenment (spiritual) — United States
- Enlightenment (spiritual) — United Kingdom
- Enlightenment (spiritual) — France
- Enlightenment (spiritual) — Italy
- Enlightenment (spiritual) — Spain
- Enlightenment (spiritual) — Brazil
- Enlightenment (spiritual) — Japan
- Enlightenment (spiritual) — South Korea
- Enlightenment (spiritual) — India
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Enlightenment (spiritual) have in Germany?
Enlightenment (spiritual) has an estimated audience of 1,336,807 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Enlightenment (spiritual) fans?
69.8% of Enlightenment (spiritual) fans are female, 30.2% are male, with an average age of 35.0 years.
Which brands do Enlightenment (spiritual) fans like most?
Enlightenment (spiritual) fans show strongest brand affinity for Real property (8.55×), Western Union (5.98×), and Steve Carell (17.22×) over the country average.
Where do Enlightenment (spiritual) fans live in Germany?
Enlightenment (spiritual) fans in Germany are most concentrated in Bayern (reach 436,045), Nordrhein-Westfalen (reach 253,861), and Baden-Württemberg (reach 159,968). These three regions account for the largest share of the active audience.
What other brands do Enlightenment (spiritual) fans also like?
Beyond Enlightenment (spiritual) itself, the audience over-indexes on Western Union (5.98×), Steve Carell (17.22×), JACK & JONES (17.22×), and Self-awareness (3.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Enlightenment (spiritual). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.