Rascasse Audience Intelligence

Divination Audience in United States

A data profile of the people who buy, follow and care about Divination in United States — modelled from more than twelve digital signal sources. Divination has an estimated audience of 6,602,644 people in United States.

#3152among Topic in United States#221in Health

The average Divination fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mrs. Doubtfire, Tarot, Cats (musical), with strongest over-indexing on Mrs. Doubtfire (14.16× the country average).

Demographically, the Divination audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Divination fan in United States is more female, around 33.4 years old, with strong Mindfulness tendencies and a notable affinity for Mrs. Doubtfire.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Divination profile in United States.

Audience size
6.6M
in United States
Gender
72.8%♀
27.2% male
Age
33.4
average years
Country rank
#5278
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Divination fans

72.8% are female, 27.2% are male, average age 33.4.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Divination audience in United States
MetricValue
Female72.8%
Male27.2%
Average age33.4
Estimated audience size6,602,644
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Divination audience in United States
Age bracketShare%
16-1933%
20-2925%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Divination audience comes from United States.

Worldwide audience distribution share by country for Divination
CountryShare
Japan19.9%
United States17.3%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Divination audience in United States is strongest.

Fig. 05

Top regions by affinity

Divination fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.28×
02Oklahoma~90K1.25×
03Mississippi~70K1.24×
04Louisiana~100K1.23×
05Arkansas~70K1.22×
06Kentucky~100K1.21×
07North Carolina~200K1.14×
08Tennessee~100K1.13×
09Missouri~100K1.12×
10Indiana~100K1.10×
11Georgia~200K1.08×
12Oregon~80K1.08×
13West Virginia~30K1.08×
14Maryland~100K1.07×
15South Carolina~100K1.07×
16Alaska~10K1.04×
17Kansas~50K1.03×
18Idaho~30K1.02×
19Maine~20K1.02×
20Nebraska~30K1.00×
21Virginia~200K0.99×
22Montana~20K0.99×
23Michigan~200K0.98×
24Hawaii~30K0.98×
25Washington~100K0.97×
26North Dakota~10K0.97×
27Iowa~50K0.96×
28Delaware~20K0.96×
29Texas~500K0.95×
30Vermont~10K0.95×
31Pennsylvania~200K0.94×
32Ohio~200K0.94×
33New Mexico~30K0.94×
34Arizona~100K0.93×
35Colorado~100K0.93×
36Wisconsin~90K0.93×
37Minnesota~90K0.93×
38Connecticut~60K0.93×
39South Dakota~10K0.93×
40California~700K0.92×
41New Hampshire~20K0.92×
42Massachusetts~100K0.91×
43Florida~400K0.90×
44Nevada~60K0.90×
45Washington, District of Columbia~20K0.90×
46Utah~50K0.89×
47Rhode Island~20K0.89×
48New York~300K0.88×
49Illinois~200K0.87×
50New Jersey~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Divination, United States
0.80×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Divination audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Divination audience
#·InterestCategoryAffinity×
01Mrs. DoubtfireMovies & TV14.16×
02Extrasensory perceptionHealth14.16×
03VoltaireLiterature14.16×
04TVLineNews12.13×
05TV GuideMovies & TV10.36×
06ClairvoyancePolitics & Society9.89×
07Cats (musical)Music & Radio8.25×
08Eva GreenMovies & TV7.97×
09TarotHealth6.84×
10HinduismPolitics & Society4.39×
11Tony AwardArts & Culture4.29×
12Self-awarenessHealth3.96×
13Natural skin careBeauty & Wellness3.10×
14InnovationBusiness & Career2.90×
15Self-loveHealth2.64×
16Vintage clothingFashion & Accessoires2.43×
17Do it yourself (DIY)Home & Garden2.25×
18SupermanMovies & TV1.78×
19Harry PotterMovies & TV1.78×
20EntrepreneurshipBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Divination audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Divination audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.80×
SustainabilityBALANCE1.65×
Design AffinityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Divination audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Convenience OrientationPREMIUM0.84×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Divination have in United States?

Divination has an estimated audience of 6,602,644 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Divination fans?

72.8% of Divination fans are female, 27.2% are male, with an average age of 33.4 years.

03

Which brands do Divination fans like most?

Divination fans show strongest brand affinity for Mrs. Doubtfire (14.16×), Tarot (6.84×), and Cats (musical) (8.25×) over the country average.

04

Where do Divination fans live in United States?

Divination fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Divination fans also like?

Beyond Divination itself, the audience over-indexes on Tarot (6.84×), Cats (musical) (8.25×), Clairvoyance (9.89×), and Do it yourself (DIY) (2.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Divination audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Divination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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