Divination Audience in United States

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Divination has an estimated audience of 6,602,644 people in United States. 72.8% are female, 27.2% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Dog breed, Bank account, Product design.

The average Divination fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Dog breed, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Divination audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Divination fans

Demographic split for Divination audience in United States
MetricValue
Female72.8%
Male27.2%
Average age33.4
Estimated audience size6,602,644

Audience persona

The typical Divination fan in United States is more female, around 33.4 years old, with strong Mindfulness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Divination in United States
RegionReachAffinity
California727,7001×
Texas600,0301.06×
Florida451,8621.01×
New York337,4860.91×
Georgia253,2081.24×
North Carolina250,8771.26×
Illinois206,8800.94×
Ohio206,0241.01×
Pennsylvania203,9220.92×
Michigan178,0401.03×
Virginia167,0431.04×
Tennessee158,5381.2×
New Jersey140,1520.83×
Washington139,6311.05×
Indiana133,1671.1×
Arizona122,8920.91×
Maryland122,8641.08×
Missouri122,5501.15×
Alabama121,8991.32×
South Carolina117,0811.18×
Massachusetts116,9390.9×
Louisiana101,7111.19×
Colorado101,5040.98×
Kentucky99,4031.2×
Oklahoma95,7921.31×
Oregon85,3791.13×
Minnesota84,6710.89×
Wisconsin81,0220.82×
Arkansas72,2231.33×
Mississippi69,5061.28×
Connecticut62,3230.94×
Nevada59,4320.93×
Kansas52,5271.01×
Utah50,9480.86×
Iowa46,4220.85×
West Virginia32,4471.06×
Idaho30,9090.93×
New Mexico30,1550.91×
Nebraska29,0730.88×
Hawaii27,7190.98×
Maine21,7270.92×
New Hampshire19,9810.77×
Washington, District of Columbia18,5380.93×
Rhode Island18,3430.87×
Delaware16,7920.92×
Montana15,4500.84×
Alaska13,9740.99×
South Dakota12,6110.83×
North Dakota10,4230.77×
Vermont9,0870.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Divination audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop8.5×Internet & Social Media
Dog breed1.72×Pets & Animals
Bank account3.34×Business & Career
Product design2.57×Business & Career
Hibachi10.2×Food & Beverages
Cam Ward4.66×Sports
Combat sport1.94×Sports
Governor of Michigan8.84×Politics & Society
Home equity2.27×Home & Garden
Collectable1.79×Kids & Family
Google Home7.07×Technology & Electronics
Grinch4.31×Movies & TV
Grace Slick9.35×Music & Radio
No Escape (1994 film)11.69×Movies & TV
Vocal harmony4.14×Music & Radio
Israel1.86×Travel & Leisure
Wok5.77×Food & Beverages
Natural rubber1.7×Cars & Mobility
Jesse Plemons2.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Divination audience
TraitClusterScore
MindfulnessBALANCE3.02
LGBTQ+ IdentityOPEN1.97
SustainabilityBALANCE1.78
Early Adopter MentalityPOWER1.66
Design AffinityPREMIUM1.56
Luxury OrientationPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Divination
CountryShare
Japan19.9%
United States17.3%
Italy5.9%

See Divination audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Divination have in United States?

Divination has an estimated audience of 6,602,644 people in United States, concentrated in California and Texas.

What is the gender split and age of Divination fans?

72.8% of Divination fans are female, 27.2% are male, with an average age of 33.4 years.

Which brands do Divination fans like most?

Divination fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (8.5×), and Dog breed (1.72×) over the country average.

Where do Divination fans live in United States?

Divination fans in United States are most concentrated in California (reach 727,700), Texas (reach 600,030), and Florida (reach 451,862). These three regions account for the largest share of the active audience.

What other brands do Divination fans also like?

Beyond Divination itself, the audience over-indexes on Goop (8.5×), Dog breed (1.72×), Bank account (3.34×), and Product design (2.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Divination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.