Divination Audience in Germany
Divination has an estimated audience of 715,059 people in Germany. 74.8% are female, 25.2% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Tarot, Italo disco, Cameron Diaz.
The average Divination fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Tarot, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Divination audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Divination fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 38.5 |
| Estimated audience size | 715,059 |
Audience persona
The typical Divination fan in Germany is more female, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,906 | 1.14× |
| Bayern | 132,275 | 1.15× |
| Baden-Württemberg | 122,909 | 1.26× |
| Niedersachsen | 83,336 | 1.2× |
| Hessen | 56,123 | 1.03× |
| Rheinland-Pfalz | 40,860 | 1.14× |
| Sachsen | 35,855 | 1.02× |
| Berlin | 29,507 | 0.92× |
| Schleswig-Holstein | 25,208 | 0.98× |
| Brandenburg | 20,910 | 0.94× |
| Thüringen | 16,770 | 0.92× |
| Sachsen-Anhalt | 16,287 | 0.88× |
| Hamburg | 14,506 | 0.9× |
| Mecklenburg-Vorpommern | 11,141 | 0.82× |
| Saarland | 8,228 | 0.94× |
| Bremen | 4,658 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 9.91× | Business & Career |
| Tarot | 12.03× | Health |
| Italo disco | 11.82× | Music & Radio |
| Cameron Diaz | 11.16× | Movies & TV |
| Steve Carell | 16.52× | Movies & TV |
| Real property | 5.23× | Home & Garden |
| Clairvoyance | 15.33× | Politics & Society |
| Creedence Clearwater Revival | 16.49× | Music & Radio |
| Self-awareness | 3.53× | Health |
| Cervical vertebrae | 23.38× | Health |
| Parship | 7.51× | Internet & Social Media |
| Jon Bon Jovi | 11.03× | Music & Radio |
| Once upon a time | 16.64× | Movies & TV |
| Jethro Tull (band) | 14.97× | Music & Radio |
| Google Maps | 2.55× | Internet & Social Media |
| Crystal healing | 9.78× | Health |
| Tagesschau | 1.9× | Movies & TV |
| Pets | 1.76× | Pets & Animals |
| Black Veil Brides | 16.64× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.76 |
| Quality Awareness | PREMIUM | 1.9 |
| Pet Ownership | JOY | 1.68 |
| Sustainability | BALANCE | 1.65 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Healthy Lifestyle | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.9% |
| United States | 17.3% |
| Italy | 5.9% |
See Divination audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Divination have in Germany?
Divination has an estimated audience of 715,059 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Divination fans?
74.8% of Divination fans are female, 25.2% are male, with an average age of 38.5 years.
Which brands do Divination fans like most?
Divination fans show strongest brand affinity for Jotex (78.71×), Western Union (9.91×), and Tarot (12.03×) over the country average.
Where do Divination fans live in Germany?
Divination fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,906), Bayern (reach 132,275), and Baden-Württemberg (reach 122,909). These three regions account for the largest share of the active audience.
What other brands do Divination fans also like?
Beyond Divination itself, the audience over-indexes on Western Union (9.91×), Tarot (12.03×), Italo disco (11.82×), and Cameron Diaz (11.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Divination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.