Rascasse Audience Intelligence

Tarot Audience in United States

A data profile of the people who buy, follow and care about Tarot in United States — modelled from more than twelve digital signal sources. Tarot has an estimated audience of 11,110,525 people in United States.

#2099among Topic in United States#136in Health

The average Tarot fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Self care, Divination, with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Tarot audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tarot fan in United States is more female, around 34.2 years old, with strong Mindfulness tendencies and a notable affinity for Beauty.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tarot profile in United States.

Audience size
11.1M
in United States
Gender
69.5%♀
30.5% male
Age
34.2
average years
Country rank
#3227
Topic in United States
Section 02

Demographics of Tarot fans

69.5% are female, 30.5% are male, average age 34.2.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Tarot audience in United States
MetricValue
Female69.5%
Male30.5%
Average age34.2
Estimated audience size11,110,525
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Tarot audience in United States
Age bracketShare%
16-1930%
20-2925%
30-3919%
40-4916%
50+10%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Tarot audience comes from United States.

Worldwide audience distribution share by country for Tarot
CountryShare
United States18.9%
Japan6.4%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tarot audience in United States is strongest.

Fig. 05

Top regions by affinity

Tarot fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.34×
02Vermont~20K1.27×
03South Dakota~30K1.22×
04North Dakota~30K1.19×
05Montana~30K1.13×
06Delaware~30K1.09×
07Rhode Island~40K1.08×
08Maine~40K1.05×
09Washington~200K1.02×
10West Virginia~50K1.02×
11Hawaii~50K1.02×
12New Hampshire~40K1.02×
13Nebraska~60K1.01×
14Idaho~60K1.00×
15Mississippi~90K0.99×
16Kansas~90K0.99×
17New Mexico~50K0.99×
18Oregon~100K0.98×
19Iowa~90K0.97×
20Washington, District of Columbia~30K0.97×
21Oklahoma~100K0.94×
22Nevada~100K0.94×
23Arkansas~90K0.94×
24Massachusetts~200K0.93×
25Utah~90K0.93×
26Michigan~300K0.92×
27Indiana~200K0.92×
28Kentucky~100K0.92×
29Connecticut~100K0.92×
30Arizona~200K0.91×
31Colorado~200K0.91×
32Alabama~100K0.91×
33Louisiana~100K0.90×
34Missouri~200K0.89×
35Wisconsin~100K0.89×
36Maryland~200K0.88×
37Minnesota~100K0.88×
38Tennessee~200K0.87×
39South Carolina~100K0.87×
40Ohio~300K0.82×
41North Carolina~300K0.82×
42Virginia~200K0.82×
43Georgia~300K0.81×
44Pennsylvania~300K0.80×
45Illinois~300K0.80×
46New Jersey~200K0.80×
47New York~500K0.78×
48California~900K0.74×
49Texas~700K0.74×
50Florida~500K0.70×
Fig. 06

Affinity by region

Affinity by region — Tarot, United States
0.70×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tarot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tarot audience
#·InterestCategoryAffinity×
01DivinationHealth6.84×
02Aries (astrology)Politics & Society5.31×
03OccultHealth4.38×
04ZodiacHealth3.66×
05Curly HairBeauty & Wellness3.24×
06AstrologyHealth3.02×
07Self-awarenessHealth2.94×
08Natural skin careBeauty & Wellness2.94×
09DeviantArtInternet & Social Media2.84×
10Self-loveHealth2.81×
11MindfulnessHealth2.67×
12Self careHealth2.65×
13Self-helpHealth2.53×
14Hair ExtensionsBeauty & Wellness2.48×
15Lace wigBeauty & Wellness2.37×
16SephoraShopping1.89×
17BeautyBeauty & Wellness1.75×
18Macy'sShopping1.69×
19MotivationBusiness & Career1.62×
20Personal developmentBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tarot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tarot audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.13×
ExtroversionTHRILL1.49×
TraditionCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tarot audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
Career OrientationPOWER0.62×
Need for SecurityCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tarot have in United States?

Tarot has an estimated audience of 11,110,525 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tarot fans?

69.5% of Tarot fans are female, 30.5% are male, with an average age of 34.2 years.

03

Which brands do Tarot fans like most?

Tarot fans show strongest brand affinity for Beauty (1.75×), Self care (2.65×), and Divination (6.84×) over the country average.

04

Where do Tarot fans live in United States?

Tarot fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Tarot fans also like?

Beyond Tarot itself, the audience over-indexes on Self care (2.65×), Divination (6.84×), Self-love (2.81×), and Curly Hair (3.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tarot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tarot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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