Tarot Audience in United States

Tarot logo

Tarot has an estimated audience of 11,110,525 people in United States. 69.5% are female, 30.5% are male, average age 34.2. Top regions: California, Texas, New York. Top brand affinities: Beauty, Self care, Divination, Self-love, Curly Hair.

The average Tarot fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beauty, Self care, Divination, with strongest over-indexing on Beauty (1.75× the country average). Demographically, the Tarot audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Video game

Demographics of Tarot fans

Demographic split for Tarot audience in United States
MetricValue
Female69.5%
Male30.5%
Average age34.2
Estimated audience size11,110,525

Audience persona

The typical Tarot fan in United States is more female, around 34.2 years old, with strong Mindfulness tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Tarot in United States
RegionReachAffinity
California888,5620.73×
Texas668,3810.7×
New York459,7160.74×
Florida414,2080.55×
Michigan258,3810.89×
Illinois258,3150.7×
Pennsylvania250,5590.67×
Washington242,3591.09×
Ohio233,3780.68×
Georgia228,0840.67×
North Carolina225,5690.67×
Massachusetts194,8010.89×
Arizona187,1870.83×
Virginia176,9700.65×
Indiana174,2860.86×
New Jersey163,8130.58×
Tennessee153,3860.69×
Colorado143,1510.82×
Maryland136,5120.71×
Missouri125,4520.7×
Oregon122,8160.96×
Wisconsin116,6240.7×
Alabama112,4480.72×
Minnesota109,9880.69×
Kentucky100,3290.72×
Oklahoma99,2620.8×
South Carolina89,4390.54×
Nevada87,6950.82×
Mississippi86,4600.94×
Kansas84,7650.97×
Iowa82,7070.9×
Connecticut80,0920.72×
Louisiana79,6200.56×
Utah78,0530.78×
Arkansas63,0940.69×
Alaska61,0532.57×
Nebraska57,5901.03×
Idaho56,4971.01×
West Virginia56,0821.08×
South Dakota52,5332.05×
Hawaii51,7211.08×
New Mexico51,1510.92×
Montana51,0051.65×
Wyoming49,4913.01×
Rhode Island48,6771.38×
Maine48,6481.22×
New Hampshire48,3101.1×
Vermont45,8822.35×
North Dakota44,7561.96×
Delaware43,5921.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tarot audience
BrandAffinityCategory
Beauty1.75×Beauty & Wellness
Self care2.65×Health
Divination6.84×Health
Self-love2.81×Health
Curly Hair3.24×Beauty & Wellness
Self-awareness2.94×Health
Aries (astrology)5.31×Politics & Society
Natural skin care2.94×Beauty & Wellness
Astrology3.02×Health
Occult4.38×Health
Zodiac3.66×Health
Sephora1.89×Shopping
Macy's1.69×Shopping
Personal development1.56×Business & Career
Lace wig2.37×Beauty & Wellness
Motivation1.62×Business & Career
Hair Extensions2.48×Beauty & Wellness
Self-help2.53×Health
Mindfulness2.67×Health
Fashion Nova2.15×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tarot audience
TraitClusterScore
MindfulnessBALANCE2.55
LGBTQ+ IdentityOPEN1.39
Design AffinityPREMIUM1.37
SustainabilityBALANCE1.32
Early Adopter MentalityPOWER1.32
Healthy LifestyleBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Tarot
CountryShare
United States18.9%
Japan6.4%
Brazil5.7%

See Tarot audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Tarot have in United States?

Tarot has an estimated audience of 11,110,525 people in United States, concentrated in California and Texas.

What is the gender split and age of Tarot fans?

69.5% of Tarot fans are female, 30.5% are male, with an average age of 34.2 years.

Which brands do Tarot fans like most?

Tarot fans show strongest brand affinity for Beauty (1.75×), Self care (2.65×), and Divination (6.84×) over the country average.

Where do Tarot fans live in United States?

Tarot fans in United States are most concentrated in California (reach 888,562), Texas (reach 668,381), and New York (reach 459,716). These three regions account for the largest share of the active audience.

What other brands do Tarot fans also like?

Beyond Tarot itself, the audience over-indexes on Self care (2.65×), Divination (6.84×), Self-love (2.81×), and Curly Hair (3.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tarot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.