Rascasse Audience Intelligence

Aries (astrology) Audience in United States

A data profile of the people who buy, follow and care about Aries (astrology) in United States — modelled from more than twelve digital signal sources. Aries (astrology) has an estimated audience of 7,794,052 people in United States.

#2789among Topic in United States#283in Politics & Society

The average Aries (astrology) fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tarot, Skin care, X, with strongest over-indexing on Tarot (5.31× the country average).

Demographically, the Aries (astrology) audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aries (astrology) fan in United States is more female, around 33.5 years old, with strong Mindfulness tendencies and a notable affinity for Tarot.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aries (astrology) profile in United States.

Audience size
7.8M
in United States
Gender
74.2%♀
25.8% male
Age
33.5
average years
Country rank
#4557
Topic in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aries (astrology) fans

74.2% are female, 25.8% are male, average age 33.5.

Fig. 02

Gender split

74.2%
Female
25.8%
Male
Demographic split for Aries (astrology) audience in United States
MetricValue
Female74.2%
Male25.8%
Average age33.5
Estimated audience size7,794,052
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Aries (astrology) audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

67.4%

of the worldwide Aries (astrology) audience comes from United States.

Worldwide audience distribution share by country for Aries (astrology)
CountryShare
United States67.4%
Brazil2.8%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aries (astrology) audience in United States is strongest.

Fig. 05

Top regions by affinity

Aries (astrology) fans by region: top regions in United States
#RegionReachAffinity×
01California~2M2.59×
02Michigan~300K1.27×
03Alabama~100K1.27×
04Kentucky~100K1.21×
05Ohio~300K1.18×
06Tennessee~200K1.16×
07Pennsylvania~300K1.12×
08Georgia~300K1.12×
09South Carolina~100K1.12×
10West Virginia~40K1.11×
11North Carolina~300K1.10×
12Connecticut~80K1.09×
13Massachusetts~200K1.07×
14Mississippi~70K1.06×
15Missouri~100K1.05×
16Louisiana~100K1.05×
17Texas~700K1.02×
18Arkansas~70K1.02×
19Rhode Island~30K1.02×
20Oklahoma~90K1.01×
21New Hampshire~30K1.00×
22Delaware~20K1.00×
23Alaska~20K1.00×
24New York~400K0.99×
25Illinois~300K0.99×
26Indiana~100K0.99×
27Iowa~60K0.99×
28Virginia~200K0.98×
29Maryland~100K0.97×
30New Jersey~200K0.96×
31Kansas~60K0.96×
32South Dakota~20K0.96×
33Arizona~200K0.95×
34Florida~500K0.93×
35Wisconsin~100K0.92×
36Maine~30K0.92×
37Nevada~70K0.91×
38Nebraska~40K0.90×
39North Dakota~10K0.90×
40Minnesota~100K0.88×
41Washington~100K0.87×
42Colorado~100K0.86×
43Oregon~80K0.86×
44Vermont~10K0.86×
45Hawaii~30K0.85×
46Washington, District of Columbia~20K0.85×
47New Mexico~30K0.84×
48Utah~60K0.81×
49Idaho~30K0.77×
50Montana~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Aries (astrology), United States
0.76×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aries (astrology) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aries (astrology) audience
#·InterestCategoryAffinity×
01TarotHealth5.31×
02Harry StylesMusic & Radio4.08×
03Gothic fashionFashion & Accessoires3.86×
04Eyelash extensionsBeauty & Wellness3.39×
05Art exhibitionArts & Culture3.26×
06MindfulnessHealth2.97×
07ManicureBeauty & Wellness2.77×
08Contemporary artArts & Culture2.75×
09StreetwearFashion & Accessoires2.37×
10Alternative medicineBusiness & Career2.34×
11Taylor SwiftMusic & Radio2.32×
12Skin careBeauty & Wellness2.26×
13Fine artBusiness & Career2.22×
14Pet foodPets & Animals2.16×
15MuseumArts & Culture2.14×
16Personal careHealth1.98×
17Local foodFood & Beverages1.91×
18In-N-Out BurgerFood & Beverages1.72×
19Beauty salonsBeauty & Wellness1.54×
20XInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aries (astrology) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aries (astrology) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.97×
SustainabilityBALANCE2.36×
Pet OwnershipJOY2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aries (astrology) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
DIY MentalityTHRILL0.88×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aries (astrology) have in United States?

Aries (astrology) has an estimated audience of 7,794,052 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aries (astrology) fans?

74.2% of Aries (astrology) fans are female, 25.8% are male, with an average age of 33.5 years.

03

Which brands do Aries (astrology) fans like most?

Aries (astrology) fans show strongest brand affinity for Tarot (5.31×), Skin care (2.26×), and X (1.5×) over the country average.

04

Where do Aries (astrology) fans live in United States?

Aries (astrology) fans in United States are most concentrated in California (reach ~2M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Aries (astrology) fans also like?

Beyond Aries (astrology) itself, the audience over-indexes on Skin care (2.26×), X (1.5×), Taylor Swift (2.32×), and Eyelash extensions (3.39×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Aries (astrology) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aries (astrology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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