Aries (astrology) Audience in United States

Aries (astrology) logo

Aries (astrology) has an estimated audience of 7,794,052 people in United States. 74.2% are female, 25.8% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Tierra Cali, Temple Grandin, Sub Zero (Official), Tierra caliente, Consequence (rapper).

The average Aries (astrology) fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tierra Cali, Temple Grandin, Sub Zero (Official), with strongest over-indexing on Tierra Cali (5.6× the country average). Demographically, the Aries (astrology) audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Aries (astrology) fans

Demographic split for Aries (astrology) audience in United States
MetricValue
Female74.2%
Male25.8%
Average age33.5
Estimated audience size7,794,052

Audience persona

The typical Aries (astrology) fan in United States is more female, around 33.5 years old, with strong Mindfulness tendencies and a notable affinity for Tierra Cali.

Top regions in United States

Top regions ranked by reach for Aries (astrology) in United States
RegionReachAffinity
California1,416,2821.65×
Texas705,7021.05×
Florida493,6410.94×
New York462,0091.06×
Pennsylvania312,7741.19×
Ohio299,0481.25×
Georgia280,2181.17×
North Carolina274,0081.17×
Illinois267,6901.03×
Michigan263,4621.29×
New Jersey198,6241×
Virginia193,2301.02×
Tennessee191,0391.22×
Massachusetts171,4701.12×
Indiana145,1901.02×
Arizona143,8380.9×
South Carolina139,2651.19×
Missouri138,7141.1×
Alabama136,5781.25×
Washington132,4870.85×
Maryland130,8460.98×
Kentucky124,7821.28×
Wisconsin111,9590.95×
Colorado107,8170.88×
Louisiana103,6501.03×
Minnesota103,4260.93×
Oklahoma90,5231.05×
Connecticut87,8461.12×
Oregon73,4600.82×
Iowa66,7611.04×
Mississippi65,9091.03×
Arkansas65,8361.03×
Nevada64,7260.86×
Kansas60,2120.98×
Utah56,3200.81×
West Virginia39,7731.1×
Nebraska35,6970.91×
New Mexico30,8890.79×
New Hampshire30,8531×
Idaho27,9540.72×
Hawaii25,8460.77×
Maine25,6170.92×
Rhode Island25,0061.01×
Delaware21,0120.98×
Washington, District of Columbia19,0980.82×
South Dakota17,3260.96×
Montana14,6280.68×
Alaska14,1350.85×
North Dakota13,7110.86×
Vermont11,1810.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aries (astrology) audience
BrandAffinityCategory
Tierra Cali5.6×Travel & Leisure
Temple Grandin3.42×Literature
Sub Zero (Official)3.47×Literature
Tierra caliente2.56×Travel & Leisure
Consequence (rapper)1.74×Music & Radio
E-box3.3×Health
Nasal cavity2.03×Health
Graham Greene (actor)1.5×
Ken Griffey Jr.1.9×Sports
JC Whitney3.77×Shopping
New York Harbor3.01×Travel & Leisure
Lion of Judah3.37×
Fernando Valenzuela2.22×Sports
Manizales4.2×Travel & Leisure
Grover Cleveland1.51×Politics & Society
Otto Graham3.36×Sports
Cadena SER2.59×Music & Radio
California University of Pennsylvania3.07×Business & Career
The Specials3.8×Music & Radio
Austin3602.04×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aries (astrology) audience
TraitClusterScore
MindfulnessBALANCE2.89
SustainabilityBALANCE2.53
Pet OwnershipJOY1.88
ExtroversionTHRILL1.65
Sports ActivityPOWER1.6
Urban LifestyleOPEN1.58

Worldwide distribution

Worldwide audience distribution share by country for Aries (astrology)
CountryShare
United States63.1%
Brazil5.7%
Canada2.7%

See Aries (astrology) audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Aries (astrology) have in United States?

Aries (astrology) has an estimated audience of 7,794,052 people in United States, concentrated in California and Texas.

What is the gender split and age of Aries (astrology) fans?

74.2% of Aries (astrology) fans are female, 25.8% are male, with an average age of 33.5 years.

Which brands do Aries (astrology) fans like most?

Aries (astrology) fans show strongest brand affinity for Tierra Cali (5.6×), Temple Grandin (3.42×), and Sub Zero (Official) (3.47×) over the country average.

Where do Aries (astrology) fans live in United States?

Aries (astrology) fans in United States are most concentrated in California (reach 1,416,282), Texas (reach 705,702), and Florida (reach 493,641). These three regions account for the largest share of the active audience.

What other brands do Aries (astrology) fans also like?

Beyond Aries (astrology) itself, the audience over-indexes on Temple Grandin (3.42×), Sub Zero (Official) (3.47×), Tierra caliente (2.56×), and Consequence (rapper) (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aries (astrology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.