Zodiac Audience in United States

Zodiac has an estimated audience of 14,230,958 people in United States. 70.6% are female, 29.4% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Houston Astros, Self-awareness, Do it yourself (DIY).

The average Zodiac fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Houston Astros, with strongest over-indexing on Kia Sportage (22.96× the country average). Demographically, the Zodiac audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Band

Demographics of Zodiac fans

Demographic split for Zodiac audience in United States
MetricValue
Female70.6%
Male29.4%
Average age33.0
Estimated audience size14,230,958

Audience persona

The typical Zodiac fan in United States is more female, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Zodiac in United States
RegionReachAffinity
California1,618,3461.03×
Texas1,223,8191×
Florida951,2480.99×
New York793,9261×
Pennsylvania518,8861.08×
Illinois508,4171.07×
Ohio483,3251.1×
North Carolina463,8801.08×
Georgia456,2711.04×
Michigan438,7811.18×
Virginia335,8740.97×
New Jersey326,6720.9×
Arizona308,7291.06×
Washington301,9781.06×
Tennessee287,2451.01×
Indiana282,1911.09×
Missouri269,1061.17×
Massachusetts268,1020.96×
Wisconsin236,1431.1×
Maryland234,9710.96×
Colorado233,0011.04×
South Carolina220,7101.03×
Alabama195,9480.99×
Kentucky194,7961.09×
Minnesota193,7160.95×
Louisiana190,1721.04×
Oklahoma179,3921.14×
Oregon174,9971.07×
Arkansas137,3541.17×
Nevada135,8450.99×
Connecticut130,6670.92×
Utah121,6510.95×
Mississippi121,2121.03×
Iowa111,7140.95×
Kansas103,6560.92×
New Mexico80,4201.13×
Idaho76,9141.08×
West Virginia65,3920.99×
Nebraska64,3810.9×
Hawaii62,2801.02×
New Hampshire54,4320.97×
Maine47,6080.93×
Rhode Island41,2060.91×
Montana40,4941.03×
Delaware35,1070.89×
Washington, District of Columbia34,6140.81×
Alaska29,1440.96×
South Dakota27,8560.85×
North Dakota23,0400.79×
Vermont19,6080.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zodiac audience
BrandAffinityCategory
Kia Sportage22.96×Cars & Mobility
Honda HR-V15.31×Cars & Mobility
Houston Astros4.5×Sports
Self-awareness3.21×Health
Do it yourself (DIY)1.75×Home & Garden
Pre-school playgroup17.11×Kids & Family
Dollar General1.82×Shopping
Harry Potter1.66×Movies & TV
Livemusic2.34×Music & Radio
Anti-aging cream3.02×Beauty & Wellness
Personal care1.93×Health
Lip gloss4.1×Beauty & Wellness
Jeep Grand Cherokee4.59×Cars & Mobility
J. C. Penney2.13×Shopping
Los Angeles Dodgers2.93×Sports
Tarot3.7×Health
Artificial nails3.11×Beauty & Wellness
Comedy club3.5×Movies & TV
Beijing5.08×Travel & Leisure
Dollar Tree1.56×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zodiac audience
TraitClusterScore
MindfulnessBALANCE2.22
ExtroversionTHRILL1.46
SustainabilityBALANCE1.28
Early Adopter MentalityPOWER1.2
LGBTQ+ IdentityOPEN1.19
Design AffinityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Zodiac
CountryShare
United States21.9%
Brazil5.4%
China3.8%

See Zodiac audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Zodiac have in United States?

Zodiac has an estimated audience of 14,230,958 people in United States, concentrated in California and Texas.

What is the gender split and age of Zodiac fans?

70.6% of Zodiac fans are female, 29.4% are male, with an average age of 33.0 years.

Which brands do Zodiac fans like most?

Zodiac fans show strongest brand affinity for Kia Sportage (22.96×), Honda HR-V (15.31×), and Houston Astros (4.5×) over the country average.

Where do Zodiac fans live in United States?

Zodiac fans in United States are most concentrated in California (reach 1,618,346), Texas (reach 1,223,819), and Florida (reach 951,248). These three regions account for the largest share of the active audience.

What other brands do Zodiac fans also like?

Beyond Zodiac itself, the audience over-indexes on Honda HR-V (15.31×), Houston Astros (4.5×), Self-awareness (3.21×), and Do it yourself (DIY) (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zodiac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.