Rascasse Audience Intelligence

Zodiac Audience in United States

A data profile of the people who buy, follow and care about Zodiac in United States — modelled from more than twelve digital signal sources. Zodiac has an estimated audience of 14,230,958 people in United States.

#1657among Topic in United States#102in Health

The average Zodiac fan in United States is 33.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Self-awareness, Personal care, with strongest over-indexing on Do it yourself (DIY) (1.61× the country average).

Demographically, the Zodiac audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zodiac fan in United States is more female, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Do it yourself (DIY).

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zodiac profile in United States.

Audience size
14.2M
in United States
Gender
70.6%♀
29.4% male
Age
33.0
average years
Country rank
#2462
Topic in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zodiac fans

70.6% are female, 29.4% are male, average age 33.0.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Zodiac audience in United States
MetricValue
Female70.6%
Male29.4%
Average age33.0
Estimated audience size14,230,958
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Zodiac audience in United States
Age bracketShare%
16-1935%
20-2924%
30-3918%
40-4915%
50+9%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Zodiac audience comes from United States.

Worldwide audience distribution share by country for Zodiac
CountryShare
United States21.8%
Brazil5.4%
China3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zodiac audience in United States is strongest.

Fig. 05

Top regions by affinity

Zodiac fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.19×
02Wisconsin~200K1.14×
03Missouri~300K1.13×
04Arkansas~100K1.13×
05Michigan~400K1.11×
06New Mexico~80K1.11×
07Kentucky~200K1.09×
08Oklahoma~200K1.08×
09Ohio~500K1.07×
10Idaho~80K1.06×
11Montana~40K1.06×
12Indiana~300K1.05×
13Illinois~500K1.04×
14Oregon~200K1.04×
15Mississippi~100K1.04×
16California~1.5M1.03×
17Pennsylvania~500K1.03×
18Alaska~30K1.03×
19North Carolina~400K1.02×
20West Virginia~70K1.02×
21Hawaii~60K1.02×
22Arizona~300K1.01×
23Washington~300K1.01×
24New Hampshire~60K1.01×
25Tennessee~300K1.00×
26New York~800K0.99×
27Colorado~200K0.99×
28Nevada~100K0.99×
29Maine~50K0.99×
30Georgia~400K0.98×
31Florida~900K0.97×
32Maryland~200K0.97×
33South Carolina~200K0.97×
34South Dakota~30K0.97×
35Alabama~200K0.96×
36Texas~1M0.95×
37Massachusetts~300K0.95×
38Connecticut~100K0.95×
39Iowa~100K0.95×
40Rhode Island~40K0.95×
41Minnesota~200K0.94×
42Kansas~100K0.94×
43Delaware~40K0.94×
44Virginia~300K0.93×
45Utah~100K0.92×
46New Jersey~300K0.91×
47Nebraska~60K0.90×
48North Dakota~30K0.87×
49Vermont~20K0.86×
50Washington, District of Columbia~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Zodiac, United States
0.83×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zodiac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zodiac audience
#·InterestCategoryAffinity×
01BeijingTravel & Leisure5.36×
02TarotHealth3.66×
03MalaysiaTravel & Leisure3.65×
04Self-awarenessHealth2.54×
05Eyelash extensionsBeauty & Wellness2.29×
06Natural skin careBeauty & Wellness2.19×
07MindfulnessHealth2.11×
08Dillard'sFashion & Accessoires2.05×
09Britney SpearsMusic & Radio1.97×
10Five BelowShopping1.86×
11Personal careHealth1.83×
12Alternative medicineBusiness & Career1.83×
13J. C. PenneyShopping1.75×
14Self-loveHealth1.74×
15Hair careBeauty & Wellness1.69×
16Fine artBusiness & Career1.65×
17Do it yourself (DIY)Home & Garden1.61×
18Skin careBeauty & Wellness1.57×
19Harry PotterMovies & TV1.55×
20Dollar GeneralShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zodiac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zodiac audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.46×
ExtroversionTHRILL1.69×
SustainabilityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zodiac audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.85×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zodiac have in United States?

Zodiac has an estimated audience of 14,230,958 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zodiac fans?

70.6% of Zodiac fans are female, 29.4% are male, with an average age of 33.0 years.

03

Which brands do Zodiac fans like most?

Zodiac fans show strongest brand affinity for Do it yourself (DIY) (1.61×), Self-awareness (2.54×), and Personal care (1.83×) over the country average.

04

Where do Zodiac fans live in United States?

Zodiac fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Zodiac fans also like?

Beyond Zodiac itself, the audience over-indexes on Self-awareness (2.54×), Personal care (1.83×), Harry Potter (1.55×), and Beijing (5.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Zodiac audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zodiac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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