A data profile of the people who buy, follow and care about Zodiac in Brazil — modelled from more than twelve digital signal sources. Zodiac has an estimated audience of 3,533,824 people in Brazil.
Zodiac has an estimated audience of 3,533,824 people in Brazil. 78.0% are female, 22.0% are male, average age 31.8. Top brand affinities: Instagram, Rock music, Country music, Pop music, Shopping malls.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.88× the country average).
Demographically, the Zodiac audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Zodiac fan in Brazil is more female, around 31.8 years old, with strong Mindfulness tendencies and a notable affinity for Instagram.
The key figures that characterise the Zodiac profile in Brazil.
78.0% are female, 22.0% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 31.8 |
| Estimated audience size | 3,533,824 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Zodiac audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 5.4% |
| China | 3.8% |
The strongest cross-interests of the Zodiac audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clairvoyance | Politics & Society | 4.63× | ||
| 02 | Spanish language | Politics & Society | 2.03× | ||
| 03 | Tarot | Health | 2.02× | ||
| 04 | Rock music | Music & Radio | 1.91× | ||
| 05 | Pop music | Music & Radio | 1.90× | ||
| 06 | Internet & Social Media | 1.88× | |||
| 07 | Hip hop music | Music & Radio | 1.82× | ||
| 08 | Soul music | Music & Radio | 1.77× | ||
| 09 | Tinder | Internet & Social Media | 1.77× | ||
| 10 | Country music | Music & Radio | 1.76× | ||
| 11 | Jazz music | Music & Radio | 1.74× | ||
| 12 | Shopping malls | Shopping | 1.70× | ||
| 13 | Medicine | Business & Career | 1.70× | ||
| 14 | Baking | Food & Beverages | 1.59× | ||
| 15 | Animated movies | Movies & TV | 1.57× | ||
| 16 | College | Business & Career | 1.57× | ||
| 17 | Action movies | Movies & TV | 1.56× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.53× | ||
| 19 | Spotify | Internet & Social Media | 1.53× | ||
| 20 | Heavy metal music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.54× | |
| Extroversion | THRILL | 1.49× | |
| Pet Ownership | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Patriotism | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Zodiac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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