A data profile of the people who buy, follow and care about Tarot in Brazil — modelled from more than twelve digital signal sources. Tarot has an estimated audience of 3,369,344 people in Brazil.
Tarot has an estimated audience of 3,369,344 people in Brazil. 76.9% are female, 23.1% are male, average age 38.0. Top brand affinities: Self-awareness, Self-knowledge (psychology), Astrology, Tarot card games, Divination.
Top brand affinities include Self-awareness, Self-knowledge (psychology), Astrology, with strongest over-indexing on Self-awareness (1.88× the country average).
Demographically, the Tarot audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Mindfulness, Creativity.
The typical Tarot fan in Brazil is more female, around 38.0 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.
The key figures that characterise the Tarot profile in Brazil.
76.9% are female, 23.1% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 38.0 |
| Estimated audience size | 3,369,344 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Tarot audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 7.3% |
| Brazil | 6.6% |
The strongest cross-interests of the Tarot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tarot card games | Health | 3.60× | ||
| 02 | Divination | Health | 3.56× | ||
| 03 | Cartomancy | Health | 3.50× | ||
| 04 | Oxossi | Music & Radio | 2.85× | ||
| 05 | Numerology | Health | 2.75× | ||
| 06 | Horoscope | Health | 2.57× | ||
| 07 | Reiki | Health | 2.21× | ||
| 08 | Kundalini yoga | Health | 2.19× | ||
| 09 | Esotericism | Health | 2.11× | ||
| 10 | Astrology | Health | 2.10× | ||
| 11 | Winona Ryder | Movies & TV | 2.10× | ||
| 12 | Zodiac | Health | 2.02× | ||
| 13 | Self-awareness | Health | 1.88× | ||
| 14 | Makeup brush | Beauty & Wellness | 1.87× | ||
| 15 | Makeup Tutorials | Beauty & Wellness | 1.69× | ||
| 16 | Self-help | Health | 1.61× | ||
| 17 | Alternative medicine | Business & Career | 1.59× | ||
| 18 | Self-love | Health | 1.58× | ||
| 19 | Self-knowledge (psychology) | Health | 1.52× | ||
| 20 | Rosario | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.38× | |
| Creativity | OPEN | 1.02× | |
| Spirituality | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.55× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Early Adopter Mentality | POWER | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Tarot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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