Zodiac Audience in Germany
Zodiac has an estimated audience of 987,535 people in Germany. 69.5% are female, 30.5% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Moroccan riad, Google Home, Hang Seng Index, Unique Gifts.
The average Zodiac fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Moroccan riad, Google Home, with strongest over-indexing on Loincloth (12.91× the country average). Demographically, the Zodiac audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Band
Demographics of Zodiac fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 33.5 |
| Estimated audience size | 987,535 |
Audience persona
The typical Zodiac fan in Germany is more female, around 33.5 years old, with strong Mindfulness tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 253,909 | 1.18× |
| Bayern | 197,871 | 1.25× |
| Baden-Württemberg | 166,938 | 1.24× |
| Niedersachsen | 98,114 | 1.02× |
| Hessen | 93,335 | 1.24× |
| Rheinland-Pfalz | 56,239 | 1.14× |
| Berlin | 42,807 | 0.97× |
| Sachsen | 41,259 | 0.85× |
| Schleswig-Holstein | 30,722 | 0.87× |
| Brandenburg | 24,204 | 0.79× |
| Thüringen | 23,452 | 0.93× |
| Sachsen-Anhalt | 22,281 | 0.87× |
| Hamburg | 21,511 | 0.96× |
| Mecklenburg-Vorpommern | 13,929 | 0.74× |
| Saarland | 11,576 | 0.95× |
| Bremen | 8,550 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 12.91× | Fashion & Accessoires |
| Moroccan riad | 17.53× | Politics & Society |
| Google Home | 10.68× | Technology & Electronics |
| Hang Seng Index | 11.3× | Business & Career |
| Unique Gifts | 2.05× | Shopping |
| The Client (1994 film) | 9.75× | Movies & TV |
| Stradivarius | 1.65× | Shopping |
| Harvey Mudd College | 17.53× | Business & Career |
| Israel | 1.73× | Travel & Leisure |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Commercial mortgage | 1.66× | Business & Career |
| Zagreb | 2.79× | Travel & Leisure |
| Icon (magazine) | 1.74× | Arts & Culture |
| Home Delivery | 1.89× | Food & Beverages |
| Volvo V60 | 2.82× | Cars & Mobility |
| Bank account | 1.65× | Business & Career |
| Cachorro | 1.84× | Pets & Animals |
| Jared | 16.08× | Shopping |
| Calella | 17.53× | Travel & Leisure |
| Jaguar F-Pace | 3.21× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.28 |
| Pet Ownership | JOY | 1.53 |
| Community Orientation | OPEN | 1.52 |
| Sustainability | BALANCE | 1.48 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Sports Activity | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.4% |
| China | 3.8% |
See Zodiac audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Zodiac have in Germany?
Zodiac has an estimated audience of 987,535 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zodiac fans?
69.5% of Zodiac fans are female, 30.5% are male, with an average age of 33.5 years.
Which brands do Zodiac fans like most?
Zodiac fans show strongest brand affinity for Loincloth (12.91×), Moroccan riad (17.53×), and Google Home (10.68×) over the country average.
Where do Zodiac fans live in Germany?
Zodiac fans in Germany are most concentrated in Nordrhein-Westfalen (reach 253,909), Bayern (reach 197,871), and Baden-Württemberg (reach 166,938). These three regions account for the largest share of the active audience.
What other brands do Zodiac fans also like?
Beyond Zodiac itself, the audience over-indexes on Moroccan riad (17.53×), Google Home (10.68×), Hang Seng Index (11.3×), and Unique Gifts (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zodiac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.