Occult Audience in United States

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Occult has an estimated audience of 10,172,833 people in United States. 70.8% are female, 29.2% are male, average age 34.6. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Vocal harmony, Grinch, Google Home, Dog breed.

The average Occult fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Vocal harmony, Grinch, with strongest over-indexing on Lulu 黃路梓茵 (8.55× the country average). Demographically, the Occult audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Video game

Demographics of Occult fans

Demographic split for Occult audience in United States
MetricValue
Female70.8%
Male29.2%
Average age34.6
Estimated audience size10,172,833

Audience persona

The typical Occult fan in United States is more female, around 34.6 years old, with strong Mindfulness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Occult in United States
RegionReachAffinity
California1,313,0221.17×
Texas868,8880.99×
New York634,5261.12×
Florida627,3740.91×
Illinois354,5171.05×
Pennsylvania339,0890.99×
Georgia337,7611.08×
Ohio324,3951.04×
North Carolina310,9111.02×
Michigan274,0031.03×
Virginia259,8911.05×
New Jersey257,9601×
Washington252,0701.24×
Massachusetts219,4901.1×
Tennessee201,9040.99×
Arizona195,9130.94×
Maryland187,2511.07×
Indiana183,2840.99×
Colorado167,5781.05×
Missouri167,2241.02×
Louisiana149,1051.14×
Minnesota147,8441.01×
Oregon144,5831.24×
Wisconsin143,7340.94×
South Carolina133,2760.87×
Kentucky125,1420.98×
Alabama119,0210.84×
Oklahoma118,6941.05×
Connecticut117,2391.15×
Utah107,6391.18×
Nevada103,7121.05×
Arkansas82,0120.98×
Kansas77,8210.97×
Iowa74,2150.89×
Mississippi73,9920.88×
Idaho53,7551.05×
New Mexico46,7220.92×
Hawaii44,0871.01×
Nebraska42,7960.84×
West Virginia42,3180.89×
New Hampshire39,9171×
Maine36,9991.02×
Washington, District of Columbia35,0701.15×
Rhode Island31,0800.96×
Montana27,4850.97×
Delaware24,0130.86×
Alaska20,6370.95×
South Dakota19,8950.85×
North Dakota17,2900.83×
Vermont16,9330.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Occult audience
BrandAffinityCategory
Lulu 黃路梓茵8.55×Movies & TV
Vocal harmony14.37×Music & Radio
Grinch9.06×Movies & TV
Google Home11.65×Technology & Electronics
Dog breed1.77×Pets & Animals
Elsword20.27×Games
Home construction1.7×Home & Garden
Bank account2.6×Business & Career
The Historian16.48×Literature
Collectable1.62×Kids & Family
Hamden, Connecticut18.52×Travel & Leisure
Combat sport1.57×Sports
Israel1.98×Travel & Leisure
Nationality1.76×Politics & Society
Eurail17.09×Cars & Mobility
Natural rubber1.51×Cars & Mobility
Gomer Pyle, U.S.M.C.18.14×Movies & TV
Goop3.51×Internet & Social Media
UK garage3.42×Music & Radio
Staycation2.03×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Occult audience
TraitClusterScore
MindfulnessBALANCE2.58
LGBTQ+ IdentityOPEN1.58
ExtroversionTHRILL1.52
SustainabilityBALANCE1.51
Early Adopter MentalityPOWER1.49
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Occult
CountryShare
United States24.7%
Brazil5.8%
Mexico5.5%

See Occult audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Occult have in United States?

Occult has an estimated audience of 10,172,833 people in United States, concentrated in California and Texas.

What is the gender split and age of Occult fans?

70.8% of Occult fans are female, 29.2% are male, with an average age of 34.6 years.

Which brands do Occult fans like most?

Occult fans show strongest brand affinity for Lulu 黃路梓茵 (8.55×), Vocal harmony (14.37×), and Grinch (9.06×) over the country average.

Where do Occult fans live in United States?

Occult fans in United States are most concentrated in California (reach 1,313,022), Texas (reach 868,888), and New York (reach 634,526). These three regions account for the largest share of the active audience.

What other brands do Occult fans also like?

Beyond Occult itself, the audience over-indexes on Vocal harmony (14.37×), Grinch (9.06×), Google Home (11.65×), and Dog breed (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Occult. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.