Rascasse Audience Intelligence

Occult Audience in United States

A data profile of the people who buy, follow and care about Occult in United States — modelled from more than twelve digital signal sources. Occult has an estimated audience of 10,172,833 people in United States.

#2252among Topic in United States#153in Health

The average Occult fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, Horoscope, Cats (musical), with strongest over-indexing on Diane Keaton (6.13× the country average).

Demographically, the Occult audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Occult fan in United States is more female, around 34.6 years old, with strong Mindfulness tendencies and a notable affinity for Diane Keaton.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Occult profile in United States.

Audience size
10.2M
in United States
Gender
70.8%♀
29.2% male
Age
34.6
average years
Country rank
#3511
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Occult fans

70.8% are female, 29.2% are male, average age 34.6.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Occult audience in United States
MetricValue
Female70.8%
Male29.2%
Average age34.6
Estimated audience size10,172,833
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Occult audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Occult audience comes from United States.

Worldwide audience distribution share by country for Occult
CountryShare
United States24.7%
Brazil5.8%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Occult audience in United States is strongest.

Fig. 05

Top regions by affinity

Occult fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.18×
02Oregon~100K1.17×
03Louisiana~100K1.13×
04California~1.5M1.12×
05Connecticut~100K1.12×
06Utah~100K1.12×
07Washington, District of Columbia~30K1.09×
08Georgia~300K1.08×
09Massachusetts~200K1.07×
10Idaho~50K1.07×
11Maine~40K1.06×
12New York~600K1.05×
13Oklahoma~100K1.04×
14Virginia~300K1.03×
15Maryland~200K1.03×
16Vermont~20K1.03×
17New Hampshire~40K1.02×
18Illinois~300K1.01×
19Missouri~200K1.01×
20Minnesota~100K1.01×
21Kansas~80K1.01×
22Hawaii~40K1.01×
23Alaska~20K1.01×
24Ohio~300K1.00×
25Colorado~200K1.00×
26Kentucky~100K1.00×
27North Carolina~300K0.99×
28Nevada~100K0.99×
29Montana~30K0.99×
30Pennsylvania~300K0.98×
31Michigan~300K0.98×
32Arkansas~80K0.98×
33Tennessee~200K0.97×
34Rhode Island~30K0.97×
35Indiana~200K0.96×
36West Virginia~50K0.96×
37South Dakota~20K0.96×
38Texas~800K0.95×
39New Mexico~50K0.95×
40New Jersey~200K0.94×
41Wisconsin~100K0.94×
42North Dakota~20K0.94×
43Iowa~80K0.93×
44Nebraska~50K0.93×
45Arizona~200K0.92×
46Mississippi~80K0.92×
47Delaware~30K0.92×
48South Carolina~100K0.90×
49Florida~600K0.88×
50Alabama~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Occult, United States
0.86×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Occult audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Occult audience
#·InterestCategoryAffinity×
01HoroscopeHealth8.55×
02Mrs. DoubtfireMovies & TV8.55×
03TV GuideMovies & TV8.55×
04TVLineNews8.55×
05CougarKids & Family8.55×
06Cats (musical)Music & Radio7.64×
07Marlon BrandoMovies & TV7.56×
08Diane KeatonMovies & TV6.13×
09Al PacinoMovies & TV5.95×
10Drive-in theaterMovies & TV5.64×
11TarotHealth4.38×
12Goth subcultureFashion & Accessoires4.32×
13Tony AwardArts & Culture4.22×
14Web serverTechnology & Electronics3.34×
15Chuck NorrisMovies & TV2.35×
16Britney SpearsMusic & Radio2.14×
17InnovationBusiness & Career2.11×
18Personal careHealth1.89×
19SupermanMovies & TV1.62×
20Do it yourself (DIY)Home & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Occult audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Occult audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.77×
SpiritualityBALANCE1.46×
ExtroversionTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Occult audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.75×
Quality AwarenessPREMIUM0.77×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Occult have in United States?

Occult has an estimated audience of 10,172,833 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Occult fans?

70.8% of Occult fans are female, 29.2% are male, with an average age of 34.6 years.

03

Which brands do Occult fans like most?

Occult fans show strongest brand affinity for Diane Keaton (6.13×), Horoscope (8.55×), and Cats (musical) (7.64×) over the country average.

04

Where do Occult fans live in United States?

Occult fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Occult fans also like?

Beyond Occult itself, the audience over-indexes on Horoscope (8.55×), Cats (musical) (7.64×), Superman (1.62×), and Marlon Brando (7.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Occult audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Occult. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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