Rascasse Audience Intelligence

Occult Audience in Germany

A data profile of the people who buy, follow and care about Occult in Germany — modelled from more than twelve digital signal sources. Occult has an estimated audience of 698,970 people in Germany.

#3863among Topic in Germany#259in Health

The average Occult fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cameron Diaz, Angela Lansbury, Crime fiction, with strongest over-indexing on Cameron Diaz (15.78× the country average).

Demographically, the Occult audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Occult fan in Germany is more female, around 36.9 years old, with strong Mindfulness tendencies and a notable affinity for Cameron Diaz.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Occult profile in Germany.

Audience size
699K
in Germany
Gender
69.4%♀
30.6% male
Age
36.9
average years
Country rank
#8872
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Occult fans

69.4% are female, 30.6% are male, average age 36.9.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Occult audience in Germany
MetricValue
Female69.4%
Male30.6%
Average age36.9
Estimated audience size698,970
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Occult audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4921%
50+14%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Occult audience comes from Germany.

Worldwide audience distribution share by country for Occult
CountryShare
United States24.7%
Brazil5.8%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Occult audience in Germany is strongest.

Fig. 05

Top regions by affinity

Occult fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K1.46×
02Sachsen-Anhalt~20K1.25×
03Bayern~100K1.07×
04Berlin~30K1.01×
05Baden-Württemberg~100K1.00×
06Hessen~50K0.99×
07Mecklenburg-Vorpommern~10K0.99×
08Nordrhein-Westfalen~100K0.97×
09Niedersachsen~70K0.97×
10Rheinland-Pfalz~30K0.96×
11Saarland~8K0.96×
12Bremen~6K0.96×
13Thüringen~20K0.95×
14Hamburg~10K0.94×
15Schleswig-Holstein~20K0.88×
16Brandenburg~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Occult, Germany
0.87×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Occult audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Occult audience
#·InterestCategoryAffinity×
01Once upon a timeMovies & TV17.17×
02Cracked (magazine)Internet & Social Media17.17×
03Jennette McCurdyMovies & TV17.17×
04Brenda SongFashion & Accessoires17.17×
05Jeff BeckMusic & Radio17.17×
06Pierre FranckhMovies & TV16.26×
07High School DxDMovies & TV16.00×
08Cameron DiazMovies & TV15.78×
09New AmsterdamMovies & TV13.34×
10Creedence Clearwater RevivalMusic & Radio12.27×
11Hacksaw RidgeMovies & TV12.14×
12Angela LansburyMovies & TV11.92×
13HoroscopeHealth8.29×
14TarotHealth8.17×
15Crime fictionLiterature5.18×
16Millie Bobby BrownMovies & TV4.22×
17SupermanMovies & TV2.83×
18HugendubelShopping2.61×
19TagesschauMovies & TV1.80×
20Harry PotterMovies & TV1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Occult audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Occult audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.02×
PatriotismCONSERVATISM3.74×
SpiritualityBALANCE2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Occult audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.81×
Career OrientationPOWER0.94×
Sports ActivityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Occult have in Germany?

Occult has an estimated audience of 698,970 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Occult fans?

69.4% of Occult fans are female, 30.6% are male, with an average age of 36.9 years.

03

Which brands do Occult fans like most?

Occult fans show strongest brand affinity for Cameron Diaz (15.78×), Angela Lansbury (11.92×), and Crime fiction (5.18×) over the country average.

04

Where do Occult fans live in Germany?

Occult fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Occult fans also like?

Beyond Occult itself, the audience over-indexes on Angela Lansbury (11.92×), Crime fiction (5.18×), Once upon a time (17.17×), and Cracked (magazine) (17.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Occult audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Occult. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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