Rascasse Audience Intelligence

Astrology Audience in United States

A data profile of the people who buy, follow and care about Astrology in United States — modelled from more than twelve digital signal sources. Astrology has an estimated audience of 22,144,593 people in United States.

#989among Topic in United States#55in Health

The average Astrology fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Astrology profile in United States.

Audience size
22.1M
in United States
Gender
68.1%♀
31.9% male
Age
38.6
average years
Country rank
#1443
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Astrology fans

68.1% are female, 31.9% are male, average age 38.6.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Astrology audience in United States
MetricValue
Female68.1%
Male31.9%
Average age38.6
Estimated audience size22,144,593
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Astrology audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Astrology audience comes from United States.

Worldwide audience distribution share by country for Astrology
CountryShare
United States19.4%
India9.7%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Astrology audience in United States is strongest.

Fig. 05

Top regions by affinity

Astrology fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~300K1.34×
02New York~1.5M1.29×
03California~3M1.16×
04Nevada~200K1.13×
05Texas~2M1.10×
06Washington~500K1.10×
07Florida~1.5M1.09×
08Oklahoma~300K1.09×
09Nebraska~100K1.09×
10Maryland~400K1.08×
11Ohio~700K1.07×
12Michigan~600K1.07×
13Illinois~800K1.06×
14Massachusetts~500K1.06×
15West Virginia~100K1.06×
16New Jersey~600K1.04×
17Alabama~300K1.04×
18New Mexico~100K1.04×
19Arizona~500K1.03×
20Connecticut~200K1.02×
21Arkansas~200K1.02×
22Hawaii~100K1.02×
23Pennsylvania~800K1.01×
24Georgia~700K1.01×
25North Carolina~700K1.01×
26Indiana~400K1.01×
27Louisiana~300K1.00×
28Kentucky~300K0.99×
29Mississippi~200K0.99×
30Montana~60K0.98×
31Tennessee~400K0.97×
32Idaho~100K0.97×
33Maine~80K0.97×
34Colorado~300K0.96×
35Virginia~500K0.95×
36Missouri~300K0.95×
37Alaska~50K0.95×
38Kansas~200K0.93×
39South Carolina~300K0.92×
40Wisconsin~300K0.91×
41Iowa~200K0.90×
42Washington, District of Columbia~60K0.90×
43Vermont~30K0.89×
44Rhode Island~60K0.88×
45New Hampshire~80K0.87×
46North Dakota~40K0.87×
47Utah~200K0.85×
48Minnesota~300K0.83×
49Delaware~50K0.83×
50South Dakota~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Astrology, United States
0.80×1.00×1.34×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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