KPMG Audience in United States

KPMG logo

KPMG has an estimated audience of 1,096,890 people in United States. 51.2% are female, 48.8% are male, average age 37.5. Top regions: California, New York, Texas. Top brand affinities: Deloitte, Ernst & Young, Donkey Kong Country: Tropical Freeze, Financial Services Authority, BBVA.

The average KPMG fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Deloitte, Ernst & Young, Donkey Kong Country: Tropical Freeze, with strongest over-indexing on Deloitte (102.48× the country average). Demographically, the KPMG audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Consulting

Demographics of KPMG fans

Demographic split for KPMG audience in United States
MetricValue
Female51.2%
Male48.8%
Average age37.5
Estimated audience size1,096,890

Audience persona

The typical KPMG fan in United States is balanced, around 37.5 years old, with strong Career Orientation tendencies and a notable affinity for Deloitte.

Top regions in United States

Top regions ranked by reach for KPMG in United States
RegionReachAffinity
California160,8361.33×
New York116,8251.91×
Texas116,3651.23×
Florida92,2361.24×
Virginia60,8622.28×
Illinois55,7541.53×
New Jersey54,8691.97×
Pennsylvania47,1611.28×
Georgia40,8171.21×
Massachusetts40,8151.89×
North Carolina33,4171.01×
Maryland30,4571.61×
Ohio26,1700.77×
Washington26,1681.19×
Michigan25,2660.88×
Colorado21,6331.25×
Missouri18,2801.03×
Indiana17,8730.89×
Connecticut17,5741.6×
Arizona16,6680.74×
Tennessee15,7420.72×
Minnesota15,4640.98×
Washington, District of Columbia12,4703.78×
Wisconsin11,7540.71×
South Carolina11,5580.7×
Oregon10,5200.84×
Alabama9,1760.6×
Kansas9,1261.06×
Utah9,0440.92×
Louisiana8,6520.61×
Nevada7,7660.73×
Kentucky7,3760.54×
Iowa6,5580.73×
Oklahoma6,3770.52×
Mississippi5,2430.58×
Nebraska4,7030.85×
Arkansas4,4340.49×
Rhode Island4,4171.27×
Idaho3,5600.65×
New Hampshire3,5090.81×
Hawaii3,4010.72×
Delaware2,6400.87×
Maine2,1840.56×
New Mexico2,1770.4×
West Virginia2,1010.41×
Vermont1,6350.85×
Montana1,5660.51×
Alaska1,3940.59×
South Dakota9510.38×
North Dakota7620.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KPMG audience
BrandAffinityCategory
Deloitte102.48×Business & Career
Ernst & Young184.28×Business & Career
Donkey Kong Country: Tropical Freeze276.9×Games
Financial Services Authority108.51×Politics & Society
BBVA98.15×Business & Career
PricewaterhouseCoopers164.07×Business & Career
Accenture76.34×Business & Career
Boston Consulting Group100.33×Business & Career
Commerzbank194.61×Business & Career
Yahoo! Finance5.34×Business & Career
Merrill Lynch19.81×Business & Career
Google News5.93×News
Manhattan5.04×Travel & Leisure
Raincoat19.28×Fashion & Accessoires
UBS22.36×Business & Career
Chase3.86×Business & Career
Bank of Ireland62.38×Business & Career
Deutsche Bank37.7×Business & Career
Tata Consultancy Services43.19×Business & Career
CNBC5.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KPMG audience
TraitClusterScore
Career OrientationPOWER28.81
Early Adopter MentalityPOWER2.09
Quality AwarenessPREMIUM1.78
Luxury OrientationPREMIUM1.73
TravellingTHRILL1.67
Need for SecurityCONSERVATISM1.66

Worldwide distribution

Worldwide audience distribution share by country for KPMG
CountryShare
India15.6%
United States11.4%
United Kingdom6.0%

See KPMG audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does KPMG have in United States?

KPMG has an estimated audience of 1,096,890 people in United States, concentrated in California and New York.

What is the gender split and age of KPMG fans?

51.2% of KPMG fans are female, 48.8% are male, with an average age of 37.5 years.

Which brands do KPMG fans like most?

KPMG fans show strongest brand affinity for Deloitte (102.48×), Ernst & Young (184.28×), and Donkey Kong Country: Tropical Freeze (276.9×) over the country average.

Where do KPMG fans live in United States?

KPMG fans in United States are most concentrated in California (reach 160,836), New York (reach 116,825), and Texas (reach 116,365). These three regions account for the largest share of the active audience.

What other brands do KPMG fans also like?

Beyond KPMG itself, the audience over-indexes on Ernst & Young (184.28×), Donkey Kong Country: Tropical Freeze (276.9×), Financial Services Authority (108.51×), and BBVA (98.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KPMG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.