Accenture Audience in United States

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Accenture has an estimated audience of 1,182,572 people in United States. 44.7% are female, 55.3% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: Cognizant, Bank of America, Fidelity Investments, Indeed.com, Yahoo! Finance.

The average Accenture fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cognizant, Bank of America, Fidelity Investments, with strongest over-indexing on Cognizant (96.26× the country average). Demographically, the Accenture audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Consulting

Demographics of Accenture fans

Demographic split for Accenture audience in United States
MetricValue
Female44.7%
Male55.3%
Average age40.9
Estimated audience size1,182,572

Audience persona

The typical Accenture fan in United States is more male, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Cognizant.

Top regions in United States

Top regions ranked by reach for Accenture in United States
RegionReachAffinity
California173,4551.33×
Texas166,9541.64×
New York114,0101.73×
Florida77,3000.97×
Virginia75,7922.63×
Illinois72,2921.84×
Georgia59,4591.63×
Pennsylvania53,1501.33×
New Jersey48,8071.62×
North Carolina46,9671.32×
Massachusetts40,7141.75×
Maryland37,7901.86×
Ohio37,0121.02×
Washington32,9081.39×
Michigan31,4751.02×
Colorado25,3651.36×
Tennessee21,3840.9×
Indiana20,2840.94×
Minnesota19,4981.15×
Missouri19,4501.02×
Arizona17,5580.73×
Connecticut14,9731.26×
Wisconsin14,3650.81×
Washington, District of Columbia13,3643.76×
South Carolina12,4910.7×
Oregon10,4040.77×
Alabama8,7390.53×
Louisiana8,0770.53×
Iowa7,7960.8×
Oklahoma7,5150.57×
Kentucky7,4180.5×
Nevada7,3740.64×
Utah7,3130.69×
Kansas7,1780.77×
Arkansas6,3390.65×
New Hampshire4,3080.92×
Mississippi3,8580.4×
Rhode Island3,2950.88×
Idaho3,0510.51×
Nebraska3,0170.51×
Delaware2,8500.87×
Hawaii2,7130.53×
Maine2,6360.62×
New Mexico2,6260.44×
West Virginia2,2930.42×
Vermont1,5220.73×
Montana1,4940.46×
Wyoming1,0200.58×
South Dakota8870.32×
North Dakota8720.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Accenture audience
BrandAffinityCategory
Cognizant96.26×Business & Career
Bank of America5.68×Business & Career
Fidelity Investments12.83×Business & Career
Indeed.com3.92×Business & Career
Yahoo! Finance4.49×Business & Career
MarketWatch8.11×Business & Career
Kanban board95.29×Business & Career
Forex Online Trading18.05×Business & Career
Deloitte16.65×Business & Career
NPR All Things Considered41.68×
Google Drive3.03×Technology & Electronics
Forex Factory17.14×Business & Career
Groovy (programming language)7.73×Technology & Electronics
Chief executive officer5.62×Business & Career
Gmail2.68×Internet & Social Media
Digital gold currency26.88×Business & Career
KPMG18.64×Business & Career
Citibank4.66×Business & Career
Goldman Sachs11.22×Business & Career
East Coast hip hop3.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Accenture audience
TraitClusterScore
Career OrientationPOWER12.83
Need for SecurityCONSERVATISM2.11
Early Adopter MentalityPOWER1.88
PatriotismCONSERVATISM1.84
TravellingTHRILL1.72
SustainabilityBALANCE1.67

Worldwide distribution

Worldwide audience distribution share by country for Accenture
CountryShare
India30.6%
United States11.5%
Germany4.9%

See Accenture audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Accenture have in United States?

Accenture has an estimated audience of 1,182,572 people in United States, concentrated in California and Texas.

What is the gender split and age of Accenture fans?

44.7% of Accenture fans are female, 55.3% are male, with an average age of 40.9 years.

Which brands do Accenture fans like most?

Accenture fans show strongest brand affinity for Cognizant (96.26×), Bank of America (5.68×), and Fidelity Investments (12.83×) over the country average.

Where do Accenture fans live in United States?

Accenture fans in United States are most concentrated in California (reach 173,455), Texas (reach 166,954), and New York (reach 114,010). These three regions account for the largest share of the active audience.

What other brands do Accenture fans also like?

Beyond Accenture itself, the audience over-indexes on Bank of America (5.68×), Fidelity Investments (12.83×), Indeed.com (3.92×), and Yahoo! Finance (4.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Accenture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.