Rascasse Audience Intelligence

Accenture Target Market in United States

A data profile of the people who buy, follow and care about Accenture in United States — modelled from more than twelve digital signal sources. Accenture has an estimated audience of 1,204,823 people in United States.

#15among Consulting in United States#2131among Brand in United States#1404in Business & Career

The average Accenture fan in United States is 40.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Cognizant, Bank of America, Fidelity Investments, with strongest over-indexing on Cognizant (96.26× the country average).

Demographically, the Accenture audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Accenture fan in United States is more male, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Cognizant.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Accenture profile in United States.

Audience size
1.2M
in United States
Gender
44.7%♀
55.3% male
Age
40.9
average years
Country rank
#20830
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Accenture

44.7% are female, 55.3% are male, average age 40.9.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Accenture audience in United States
MetricValue
Female44.7%
Male55.3%
Average age40.9
Estimated audience size1,204,823
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Accenture audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Accenture audience comes from United States.

Worldwide audience distribution share by country for Accenture
CountryShare
India30.8%
United States11.4%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Accenture audience in United States is strongest.

Fig. 05

Top regions by affinity

Accenture customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.41×
02Virginia~70K2.35×
03Illinois~80K1.92×
04Maryland~40K1.76×
05Massachusetts~40K1.67×
06Texas~200K1.66×
07New Jersey~50K1.57×
08New York~100K1.53×
09Georgia~50K1.49×
10Washington~30K1.46×
11Colorado~20K1.31×
12Pennsylvania~50K1.27×
13California~200K1.26×
14North Carolina~40K1.24×
15Connecticut~10K1.24×
16Minnesota~20K1.14×
17Florida~80K1.04×
18Michigan~30K0.97×
19Missouri~20K0.97×
20Ohio~30K0.96×
21Delaware~3K0.94×
22Tennessee~20K0.93×
23Rhode Island~3K0.93×
24Indiana~20K0.91×
25New Hampshire~4K0.91×
26Wisconsin~10K0.81×
27Oregon~10K0.81×
28Vermont~2K0.81×
29Iowa~8K0.80×
30Arizona~20K0.78×
31Kansas~7K0.78×
32Utah~8K0.75×
33Arkansas~7K0.75×
34South Carolina~10K0.71×
35Nevada~8K0.70×
36Maine~3K0.70×
37Oklahoma~9K0.67×
38Hawaii~3K0.64×
39Louisiana~9K0.62×
40Idaho~4K0.62×
41Alaska~2K0.62×
42Alabama~10K0.61×
43West Virginia~3K0.61×
44Montana~2K0.61×
45North Dakota~1K0.61×
46Nebraska~4K0.60×
47Kentucky~9K0.59×
48New Mexico~3K0.57×
49South Dakota~2K0.57×
50Mississippi~5K0.55×
Fig. 06

Affinity by region

Affinity by region — Accenture, United States
0.55×1.00×3.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Accenture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Accenture audience
#·InterestCategoryAffinity×
01CognizantBusiness & Career96.26×
02Kanban boardBusiness & Career95.29×
03NPR All Things ConsideredTopic41.68×
04Digital gold currencyBusiness & Career26.88×
05KPMGBusiness & Career18.64×
06Forex Online TradingBusiness & Career18.05×
07Forex FactoryBusiness & Career17.14×
08DeloitteBusiness & Career16.65×
09Fidelity InvestmentsBusiness & Career12.83×
10Goldman SachsBusiness & Career11.22×
11MarketWatchBusiness & Career8.11×
12Groovy (programming language)Technology & Electronics7.73×
13Bank of AmericaBusiness & Career5.68×
14Chief executive officerBusiness & Career5.62×
15CitibankBusiness & Career4.66×
16Yahoo! FinanceBusiness & Career4.49×
17Indeed.comBusiness & Career3.92×
18East Coast hip hopMusic & Radio3.29×
19Google DriveTechnology & Electronics3.03×
20GmailInternet & Social Media2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Accenture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Accenture audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER5.30×
SustainabilityBALANCE1.81×
Risk AppetiteTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Accenture audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
ExtroversionTHRILL0.74×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Accenture's target market in United States?

Accenture's target market in United States covers an estimated 1,204,823 people, concentrated in Texas and California.

02

What is the gender split and age of Accenture customers?

44.7% of the Accenture audience are female, 55.3% are male, with an average age of 40.9 years.

03

Which brands do Accenture fans like most?

Accenture fans show strongest brand affinity for Cognizant (96.26×), Bank of America (5.68×), and Fidelity Investments (12.83×) over the country average.

04

Where do Accenture fans live in United States?

Accenture fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Accenture fans also like?

Beyond Accenture itself, the audience over-indexes on Bank of America (5.68×), Fidelity Investments (12.83×), Yahoo! Finance (4.49×), and Indeed.com (3.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consulting audiences in United States

See Accenture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Accenture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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