NPR All Things Considered Audience in United States

NPR All Things Considered logo

NPR All Things Considered has an estimated audience of 313,077 people in United States. 63.0% are female, 37.0% are male, average age 39.8. Top regions: California, New York, Washington. Top brand affinities: Autism Awareness, Six Sigma, Diabetes mellitus awareness, Accenture, Microblogging.

The average NPR All Things Considered fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Washington. Top brand affinities include Autism Awareness, Six Sigma, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the NPR All Things Considered audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of NPR All Things Considered fans

Demographic split for NPR All Things Considered audience in United States
MetricValue
Female63.0%
Male37.0%
Average age39.8
Estimated audience size313,077

Audience persona

The typical NPR All Things Considered fan in United States is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for NPR All Things Considered in United States
RegionReachAffinity
California37,3691.09×
New York18,0501.03×
Washington11,9071.9×
Texas11,3320.42×
Pennsylvania8,8560.84×
Florida8,4440.4×
Arizona8,3361.3×
Ohio7,4500.77×
Massachusetts7,3541.19×
Illinois7,3530.71×
Georgia7,2390.75×
Virginia7,2340.95×
North Carolina7,0750.75×
Michigan6,7930.83×
New Mexico6,4204.09×
Colorado6,1261.24×
Maryland5,8791.09×
Oregon5,3491.49×
Wisconsin5,0781.08×
Minnesota5,0011.11×
Missouri4,3710.87×
Tennessee3,9670.63×
Connecticut3,9541.26×
Kansas3,7491.52×
New Jersey3,4890.44×
Washington, District of Columbia2,9503.13×
Indiana2,4200.42×
Rhode Island2,3662.37×
South Carolina2,2820.48×
Kentucky1,8820.48×
New Hampshire1,7111.39×
Alabama1,4900.34×
Hawaii1,4571.08×
Nevada1,4540.48×
Montana1,3961.61×
Maine1,3881.24×
Arkansas1,3710.53×
Utah1,3340.48×
Iowa1,3240.51×
Vermont1,2372.25×
Louisiana1,1940.3×
Oklahoma1,1920.34×
Idaho1,1330.72×
Alaska1,0831.62×
Nebraska9520.61×
Mississippi6570.25×
Delaware6050.7×
West Virginia4720.32×
South Dakota4050.56×
Wyoming3050.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NPR All Things Considered audience
BrandAffinityCategory
Autism Awareness19.03×Health
Six Sigma110.66×Business & Career
Diabetes mellitus awareness12.48×Health
Accenture43.32×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Bill Skarsgård11.99×Movies & TV
Time Out (magazine)16.28×Travel & Leisure
Kia Sportage19.79×Cars & Mobility
Planet Fitness3.6×Sports
Eddie Bauer11.72×Fashion & Accessoires
Diaper bag5.51×Kids & Family
Sashimi22.82×Food & Beverages
Dots (video game)20×Games
Charles, Prince of Wales18.87×Politics & Society
David Sedaris26.27×Movies & TV
NPR5.57×Music & Radio
Information security6.71×Business & Career
The Washington Post4.67×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NPR All Things Considered audience
TraitClusterScore
SustainabilityBALANCE2.43
Career OrientationPOWER2.1
Need for SecurityCONSERVATISM1.98
Early Adopter MentalityPOWER1.95
Design AffinityPREMIUM1.9
Community OrientationOPEN1.63

Worldwide distribution

Worldwide audience distribution share by country for NPR All Things Considered
CountryShare
United States83.9%
United Kingdom3.6%
Germany3.2%

See NPR All Things Considered audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does NPR All Things Considered have in United States?

NPR All Things Considered has an estimated audience of 313,077 people in United States, concentrated in California and New York.

What is the gender split and age of NPR All Things Considered fans?

63.0% of NPR All Things Considered fans are female, 37.0% are male, with an average age of 39.8 years.

Which brands do NPR All Things Considered fans like most?

NPR All Things Considered fans show strongest brand affinity for Autism Awareness (19.03×), Six Sigma (110.66×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do NPR All Things Considered fans live in United States?

NPR All Things Considered fans in United States are most concentrated in California (reach 37,369), New York (reach 18,050), and Washington (reach 11,907). These three regions account for the largest share of the active audience.

What other brands do NPR All Things Considered fans also like?

Beyond NPR All Things Considered itself, the audience over-indexes on Six Sigma (110.66×), Diabetes mellitus awareness (12.48×), Accenture (43.32×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NPR All Things Considered. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.