Rascasse Audience Intelligence

NPR All Things Considered Audience in United States

A data profile of the people who buy, follow and care about NPR All Things Considered in United States — modelled from more than twelve digital signal sources. NPR All Things Considered has an estimated audience of 313,077 people in United States.

#13288among Topic in United States

The average NPR All Things Considered fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include David Sedaris, Six Sigma, Sustainable energy, with strongest over-indexing on David Sedaris (127.59× the country average).

Demographically, the NPR All Things Considered audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NPR All Things Considered fan in United States is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for David Sedaris.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NPR All Things Considered profile in United States.

Audience size
313K
in United States
Gender
63.0%♀
37.0% male
Age
39.8
average years
Country rank
#47289
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NPR All Things Considered fans

63.0% are female, 37.0% are male, average age 39.8.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for NPR All Things Considered audience in United States
MetricValue
Female63.0%
Male37.0%
Average age39.8
Estimated audience size313,077
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the NPR All Things Considered audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3930%
40-4924%
50+15%
Fig. 04

Worldwide distribution

83.9%

of the worldwide NPR All Things Considered audience comes from United States.

Worldwide audience distribution share by country for NPR All Things Considered
CountryShare
United States83.9%
United Kingdom3.6%
Germany3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NPR All Things Considered audience in United States is strongest.

Fig. 05

Top regions by affinity

NPR All Things Considered fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~5K3.17×
02Washington, District of Columbia~3K2.79×
03Rhode Island~2K2.11×
04Alaska~1K1.78×
05Vermont<1K1.69×
06Mississippi~4K1.59×
07Washington~10K1.57×
08Kansas~3K1.40×
09Oregon~5K1.33×
10Montana~1K1.27×
11New Hampshire~1K1.21×
12Arizona~7K1.14×
13Massachusetts~7K1.14×
14Connecticut~4K1.13×
15Hawaii~1K1.11×
16Colorado~5K1.10×
17California~40K1.07×
18Maryland~6K1.07×
19Maine~1K1.07×
20Wisconsin~5K1.04×
21New York~20K1.02×
22Minnesota~4K0.99×
23Idaho~1K0.93×
24Virginia~7K0.91×
25South Dakota<1K0.91×
26North Dakota<1K0.89×
27Pennsylvania~9K0.88×
28Delaware<1K0.87×
29Michigan~7K0.85×
30Missouri~4K0.84×
31West Virginia~1K0.83×
32Nebraska~1K0.80×
33Illinois~8K0.77×
34Ohio~7K0.76×
35North Carolina~7K0.76×
36Arkansas~2K0.75×
37Utah~2K0.74×
38Iowa~2K0.74×
39Georgia~7K0.73×
40Kentucky~3K0.72×
41Nevada~2K0.70×
42Tennessee~4K0.69×
43Oklahoma~2K0.69×
44South Carolina~3K0.67×
45Alabama~3K0.67×
46Louisiana~3K0.67×
47Indiana~4K0.61×
48New Jersey~4K0.55×
49Texas~10K0.45×
50Florida~9K0.44×
Fig. 06

Affinity by region

Affinity by region — NPR All Things Considered, United States
0.44×1.00×3.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NPR All Things Considered audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NPR All Things Considered audience
#·InterestCategoryAffinity×
01Six SigmaBusiness & Career150.77×
02David SedarisMovies & TV127.59×
03AccentureBusiness & Career41.68×
04SashimiFood & Beverages23.90×
05Time Out (magazine)Travel & Leisure23.55×
06Sustainable energyHome & Garden12.66×
07Late-night talk showMovies & TV10.89×
08CourseraBusiness & Career9.27×
09Eddie BauerFashion & Accessoires8.79×
10NPRMusic & Radio8.68×
11Renewable energyBusiness & Career8.55×
12Information securityBusiness & Career8.30×
13Jack NicholsonMovies & TV8.09×
14The Washington PostNews5.01×
15Weather forecastingHome & Garden4.78×
16PBSMovies & TV4.75×
17Trader Joe'sShopping3.70×
18IKEAHome & Garden3.06×
19AirbnbTravel & Leisure2.85×
20PodcastMusic & Radio2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NPR All Things Considered audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NPR All Things Considered audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.81×
IndividualismJOY2.40×
Need for SecurityCONSERVATISM2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NPR All Things Considered audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
Pet OwnershipJOY0.96×
DIY MentalityTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NPR All Things Considered have in United States?

NPR All Things Considered has an estimated audience of 313,077 people in United States, concentrated in California and New York.

02

What is the gender split and age of NPR All Things Considered fans?

63.0% of NPR All Things Considered fans are female, 37.0% are male, with an average age of 39.8 years.

03

Which brands do NPR All Things Considered fans like most?

NPR All Things Considered fans show strongest brand affinity for David Sedaris (127.59×), Six Sigma (150.77×), and Sustainable energy (12.66×) over the country average.

04

Where do NPR All Things Considered fans live in United States?

NPR All Things Considered fans in United States are most concentrated in California (reach ~40K), New York (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do NPR All Things Considered fans also like?

Beyond NPR All Things Considered itself, the audience over-indexes on Six Sigma (150.77×), Sustainable energy (12.66×), Time Out (magazine) (23.55×), and Accenture (41.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See NPR All Things Considered audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NPR All Things Considered. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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