NPR Audience in United States

Name: NPR — United States
Creator: Rascasse
License: https://rascasse.com/terms/

NPR logo

NPR has an estimated audience of 15,654,865 people in United States. 58.3% are female, 41.7% are male, average age 42.2. Top regions: California, New York, Texas. Top brand affinities: PBS, MSN, Research, United States Senate, Earth.

The average NPR fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include PBS, MSN, Research, with strongest over-indexing on PBS (4.11× the country average). Demographically, the NPR audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station · Subtype: Charity

Demographics of NPR fans

Demographic split for NPR audience in United States
Metric	Value
Female	58.3%
Male	41.7%
Average age	42.2
Estimated audience size	15,654,865

Audience persona

The typical NPR fan in United States is more female, around 42.2 years old, with strong Luxury Orientation tendencies and a notable affinity for PBS.

Top regions in United States

Top regions ranked by reach for NPR in United States
Region	Reach	Affinity
California	1,651,204	0.96×
New York	682,876	0.78×
Texas	681,542	0.51×
Florida	562,749	0.53×
Washington	533,958	1.7×
Pennsylvania	478,065	0.91×
North Carolina	449,824	0.95×
Illinois	449,570	0.86×
Ohio	434,483	0.9×
Virginia	409,925	1.08×
Colorado	407,429	1.65×
Michigan	405,122	0.99×
Oregon	380,228	2.12×
Massachusetts	348,834	1.13×
Minnesota	293,684	1.31×
Georgia	289,572	0.6×
Wisconsin	286,760	1.22×
Maryland	286,389	1.06×
Arizona	262,012	0.82×
Missouri	239,425	0.95×
New Jersey	234,613	0.59×
Indiana	216,607	0.76×
Tennessee	189,694	0.6×
South Carolina	158,835	0.67×
Connecticut	148,522	0.95×
Kentucky	139,666	0.71×
Utah	133,170	0.95×
Iowa	128,466	1×
Kansas	116,282	0.94×
Maine	99,720	1.78×
Oklahoma	99,138	0.57×
New Mexico	98,957	1.26×
Alabama	96,565	0.44×
Idaho	93,484	1.19×
Louisiana	91,187	0.45×
Nevada	89,698	0.59×
New Hampshire	81,666	1.32×
Montana	80,944	1.86×
Nebraska	77,405	0.99×
Washington, District of Columbia	75,866	1.61×
Hawaii	71,629	1.06×
Vermont	70,100	2.55×
Arkansas	67,996	0.53×
Alaska	60,364	1.8×
Rhode Island	51,959	1.04×
West Virginia	39,973	0.55×
Mississippi	35,469	0.28×
South Dakota	27,045	0.75×
Delaware	26,629	0.62×
Wyoming	23,999	1.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NPR audience
Brand	Affinity	Category
PBS	4.11×	Movies & TV
MSN	1.84×	News
Research	1.52×	Business & Career
United States Senate	2.4×	Politics & Society
Earth	1.61×	Travel & Leisure
Hobby Lobby	1.51×	Home & Garden
Social science	1.61×	Business & Career
Google News	2.21×	News
Nonprofit organization	1.5×	Politics & Society
Ethics	1.58×	Business & Career
Election	2.05×	Politics & Society
The Gilded Age	1.83×	Movies & TV
Georgie & Mandy's First Marriage	2.3×	Movies & TV
American folk music	1.92×	Music & Radio
Anthropology	1.51×	Business & Career
Humanities	1.69×	Politics & Society
Midwestern United States	1.53×	Travel & Leisure
Cancer awareness	1.64×	Health
Musical film	1.6×	Movies & TV
Perfection	1.67×	Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NPR audience
Trait	Cluster	Score
Luxury Orientation	PREMIUM	3.38
Risk Appetite	THRILL	1.79
Sustainability	BALANCE	1.68
Early Adopter Mentality	POWER	1.48
Individualism	JOY	1.33
Urban Lifestyle	OPEN	1.26

Worldwide distribution

Worldwide audience distribution share by country for NPR
Country	Share
United States	71.4%
China	3.4%
Canada	3.2%

See NPR audiences in other countries

More Charity audiences in United States

Humane society (11,626,465)
American Marketing Association (10,596,223)
United Nations (8,789,555)
National Park Service (5,273,197)
PragerU (4,308,316)

Frequently asked questions

How many fans does NPR have in United States?

NPR has an estimated audience of 15,654,865 people in United States, concentrated in California and New York.

What is the gender split and age of NPR fans?

58.3% of NPR fans are female, 41.7% are male, with an average age of 42.2 years.

Which brands do NPR fans like most?

NPR fans show strongest brand affinity for PBS (4.11×), MSN (1.84×), and Research (1.52×) over the country average.

Where do NPR fans live in United States?

NPR fans in United States are most concentrated in California (reach 1,651,204), New York (reach 682,876), and Texas (reach 681,542). These three regions account for the largest share of the active audience.

What other brands do NPR fans also like?

Beyond NPR itself, the audience over-indexes on MSN (1.84×), Research (1.52×), United States Senate (2.4×), and Earth (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NPR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.