Rascasse Audience Intelligence

Sashimi Audience in United States

A data profile of the people who buy, follow and care about Sashimi in United States — modelled from more than twelve digital signal sources. Sashimi has an estimated audience of 1,102,142 people in United States.

#154among Dish in United States#8344among Topic in United States#1248in Food & Beverages

The average Sashimi fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Seafood restaurant, Salmon, Lena Headey, with strongest over-indexing on Seafood restaurant (37.37× the country average).

Demographically, the Sashimi audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sashimi fan in United States is more female, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Seafood restaurant.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sashimi profile in United States.

Audience size
1.1M
in United States
Gender
59.5%♀
40.5% male
Age
35.1
average years
Country rank
#22160
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sashimi fans

59.5% are female, 40.5% are male, average age 35.1.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Sashimi audience in United States
MetricValue
Female59.5%
Male40.5%
Average age35.1
Estimated audience size1,102,142
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Sashimi audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Sashimi audience comes from United States.

Worldwide audience distribution share by country for Sashimi
CountryShare
Japan17.2%
Italy6.6%
United States6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sashimi audience in United States is strongest.

Fig. 05

Top regions by affinity

Sashimi fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.33×
02Florida~100K1.29×
03Massachusetts~30K1.27×
04Washington, District of Columbia~4K1.27×
05California~200K1.25×
06Nevada~10K1.24×
07Alaska~3K1.21×
08Colorado~20K1.16×
09Washington~30K1.15×
10Texas~100K1.12×
11New York~70K1.10×
12North Carolina~40K1.08×
13New Jersey~30K1.07×
14Connecticut~10K1.07×
15Illinois~40K1.04×
16Virginia~30K1.02×
17Georgia~30K1.01×
18Utah~10K1.01×
19Arizona~20K1.00×
20Oregon~10K1.00×
21Nebraska~6K1.00×
22Tennessee~20K0.99×
23Maryland~20K0.99×
24South Carolina~20K0.97×
25Rhode Island~3K0.96×
26Oklahoma~10K0.94×
27Pennsylvania~30K0.93×
28Indiana~20K0.93×
29Louisiana~10K0.93×
30Iowa~8K0.93×
31Maine~4K0.93×
32Idaho~5K0.92×
33Missouri~20K0.91×
34Alabama~10K0.91×
35New Hampshire~4K0.90×
36Delaware~3K0.90×
37North Dakota~2K0.89×
38Kentucky~10K0.88×
39Kansas~8K0.88×
40Minnesota~10K0.87×
41Arkansas~8K0.87×
42New Mexico~5K0.87×
43Michigan~20K0.85×
44Montana~3K0.84×
45Ohio~30K0.83×
46Wisconsin~10K0.82×
47South Dakota~2K0.80×
48West Virginia~4K0.79×
49Mississippi~7K0.76×
50Vermont~1K0.74×
Fig. 06

Affinity by region

Affinity by region — Sashimi, United States
0.74×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sashimi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sashimi audience
#·InterestCategoryAffinity×
01Seafood restaurantFood & Beverages37.37×
02Lena HeadeyMovies & TV21.54×
03WagyuFood & Beverages18.72×
04Restaurant managementBusiness & Career15.04×
05TunaFood & Beverages14.62×
06SalmonFood & Beverages13.82×
07Delivery orderFood & Beverages9.91×
08Gourmet FoodsFood & Beverages9.85×
09ShrimpFood & Beverages8.26×
10SushiFood & Beverages8.15×
11Fried chickenFood & Beverages6.82×
12HypermarketShopping6.79×
13Barbecue grillHome & Garden6.56×
14BagFashion & Accessoires6.23×
15KFCFood & Beverages6.00×
16Street foodFood & Beverages5.63×
17Take-outFood & Beverages5.61×
18SteakFood & Beverages5.12×
19BeefFood & Beverages4.17×
20Burger KingFood & Beverages3.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sashimi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sashimi audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY6.06×
Convenience OrientationPREMIUM2.15×
Urban LifestyleOPEN1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sashimi audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.90×
Community OrientationOPEN0.91×
IndividualismJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sashimi have in United States?

Sashimi has an estimated audience of 1,102,142 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sashimi fans?

59.5% of Sashimi fans are female, 40.5% are male, with an average age of 35.1 years.

03

Which brands do Sashimi fans like most?

Sashimi fans show strongest brand affinity for Seafood restaurant (37.37×), Salmon (13.82×), and Lena Headey (21.54×) over the country average.

04

Where do Sashimi fans live in United States?

Sashimi fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sashimi fans also like?

Beyond Sashimi itself, the audience over-indexes on Salmon (13.82×), Lena Headey (21.54×), Take-out (5.61×), and Shrimp (8.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Sashimi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sashimi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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