Rascasse Audience Intelligence

Wagyu Audience in United States

A data profile of the people who buy, follow and care about Wagyu in United States — modelled from more than twelve digital signal sources. Wagyu has an estimated audience of 3,143,952 people in United States.

#71among Dish in United States#4981among Topic in United States#631in Food & Beverages

The average Wagyu fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Salmon, Lamb and mutton, Oyster, with strongest over-indexing on Salmon (12.92× the country average).

Demographically, the Wagyu audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wagyu fan in United States is more male, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Salmon.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wagyu profile in United States.

Audience size
3.1M
in United States
Gender
33.0%♀
67.0% male
Age
41.4
average years
Country rank
#9896
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wagyu fans

33.0% are female, 67.0% are male, average age 41.4.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Wagyu audience in United States
MetricValue
Female33.0%
Male67.0%
Average age41.4
Estimated audience size3,143,952
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Wagyu audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4921%
50+26%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Wagyu audience comes from United States.

Worldwide audience distribution share by country for Wagyu
CountryShare
Japan35.5%
United States12.1%
Taiwan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wagyu audience in United States is strongest.

Fig. 05

Top regions by affinity

Wagyu fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K2.30×
02California~500K1.46×
03Georgia~100K1.41×
04Nevada~40K1.36×
05Florida~300K1.33×
06New York~200K1.25×
07Washington, District of Columbia~10K1.20×
08Kansas~30K1.18×
09Oklahoma~40K1.12×
10Texas~300K1.11×
11Washington~70K1.11×
12Louisiana~40K1.08×
13Illinois~100K1.05×
14Arizona~60K0.99×
15New Jersey~80K0.97×
16Minnesota~40K0.97×
17Colorado~50K0.96×
18Utah~30K0.96×
19South Dakota~7K0.96×
20North Carolina~90K0.95×
21Massachusetts~60K0.95×
22Maryland~50K0.95×
23Tennessee~60K0.93×
24Alaska~6K0.93×
25Missouri~50K0.92×
26Kentucky~40K0.92×
27Vermont~5K0.92×
28Michigan~80K0.91×
29Virginia~70K0.91×
30Indiana~50K0.91×
31Alabama~40K0.91×
32Maine~10K0.91×
33Montana~8K0.91×
34Connecticut~30K0.90×
35Mississippi~20K0.90×
36Idaho~10K0.90×
37Wisconsin~40K0.89×
38Nebraska~10K0.89×
39Oregon~30K0.88×
40South Carolina~40K0.87×
41Arkansas~20K0.87×
42Pennsylvania~90K0.86×
43Iowa~20K0.86×
44New Hampshire~10K0.86×
45North Dakota~6K0.86×
46Ohio~80K0.85×
47West Virginia~10K0.83×
48Rhode Island~8K0.83×
49New Mexico~10K0.82×
50Delaware~7K0.77×
Fig. 06

Affinity by region

Affinity by region — Wagyu, United States
0.77×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wagyu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wagyu audience
#·InterestCategoryAffinity×
01Chef (film)Movies & TV20.45×
02Lamb and muttonPets & Animals17.20×
03SalmonFood & Beverages12.92×
04OysterPets & Animals12.39×
05TunaFood & Beverages11.37×
06Giant EagleShopping10.85×
07Omaha SteaksFood & Beverages10.78×
08OctopusPets & Animals9.80×
09TroutPets & Animals7.90×
10LobsterFood & Beverages7.25×
11Smallmouth bassPets & Animals6.98×
12Ground meatFood & Beverages6.36×
13ClamFood & Beverages6.11×
14Smoked meatFood & Beverages5.59×
15CrabPets & Animals5.54×
16ShrimpFood & Beverages4.86×
17Scooby-DooMovies & TV3.94×
18PorkFood & Beverages3.68×
19SteakFood & Beverages3.37×
20DinnerFood & Beverages2.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wagyu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wagyu audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.11×
Healthy LifestyleBALANCE1.60×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wagyu audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.84×
SpiritualityBALANCE0.85×
Community OrientationOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wagyu have in United States?

Wagyu has an estimated audience of 3,143,952 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wagyu fans?

33.0% of Wagyu fans are female, 67.0% are male, with an average age of 41.4 years.

03

Which brands do Wagyu fans like most?

Wagyu fans show strongest brand affinity for Salmon (12.92×), Lamb and mutton (17.2×), and Oyster (12.39×) over the country average.

04

Where do Wagyu fans live in United States?

Wagyu fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Wagyu fans also like?

Beyond Wagyu itself, the audience over-indexes on Lamb and mutton (17.2×), Oyster (12.39×), Chef (film) (20.45×), and Tuna (11.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wagyu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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