Wagyu Audience in United States
Wagyu has an estimated audience of 3,143,952 people in United States. 33.0% are female, 67.0% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Salmon, Lamb and mutton, Oyster, Chef (film), Tuna.
The average Wagyu fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Salmon, Lamb and mutton, Oyster, with strongest over-indexing on Salmon (12.92× the country average). Demographically, the Wagyu audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Wagyu fans
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 41.4 |
| Estimated audience size | 3,143,952 |
Audience persona
The typical Wagyu fan in United States is more male, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Salmon.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 518,346 | 1.5× |
| Texas | 317,715 | 1.18× |
| Florida | 309,448 | 1.45× |
| New York | 237,788 | 1.35× |
| Georgia | 122,787 | 1.27× |
| Illinois | 116,089 | 1.11× |
| North Carolina | 94,768 | 1× |
| Pennsylvania | 94,368 | 0.89× |
| New Jersey | 83,538 | 1.04× |
| Ohio | 81,996 | 0.85× |
| Washington | 72,607 | 1.15× |
| Virginia | 72,063 | 0.94× |
| Michigan | 71,056 | 0.86× |
| Arizona | 62,158 | 0.97× |
| Massachusetts | 60,692 | 0.98× |
| Tennessee | 59,263 | 0.94× |
| Maryland | 52,171 | 0.97× |
| Indiana | 51,596 | 0.9× |
| Colorado | 49,778 | 1× |
| Missouri | 47,193 | 0.93× |
| Nevada | 44,678 | 1.47× |
| Minnesota | 44,621 | 0.99× |
| South Carolina | 42,953 | 0.91× |
| Wisconsin | 42,056 | 0.89× |
| Louisiana | 41,805 | 1.03× |
| Oklahoma | 40,995 | 1.17× |
| Alabama | 40,504 | 0.92× |
| Kentucky | 36,275 | 0.92× |
| Oregon | 31,855 | 0.88× |
| Hawaii | 30,653 | 2.27× |
| Kansas | 29,039 | 1.17× |
| Connecticut | 28,743 | 0.91× |
| Utah | 27,064 | 0.96× |
| Mississippi | 22,298 | 0.86× |
| Arkansas | 21,590 | 0.83× |
| Iowa | 21,008 | 0.81× |
| Nebraska | 13,823 | 0.88× |
| Idaho | 13,434 | 0.85× |
| Washington, District of Columbia | 12,201 | 1.29× |
| New Mexico | 12,036 | 0.76× |
| West Virginia | 11,341 | 0.77× |
| New Hampshire | 10,424 | 0.84× |
| Maine | 8,936 | 0.79× |
| Rhode Island | 7,762 | 0.78× |
| Montana | 7,557 | 0.87× |
| South Dakota | 6,216 | 0.86× |
| Delaware | 5,895 | 0.68× |
| Alaska | 5,676 | 0.84× |
| North Dakota | 5,072 | 0.79× |
| Vermont | 4,667 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Salmon | 12.92× | Food & Beverages |
| Lamb and mutton | 17.2× | Pets & Animals |
| Oyster | 12.39× | Pets & Animals |
| Chef (film) | 20.45× | Movies & TV |
| Tuna | 11.37× | Food & Beverages |
| Scooby-Doo | 3.94× | Movies & TV |
| Giant Eagle | 10.85× | Shopping |
| Ground meat | 6.36× | Food & Beverages |
| Lobster | 7.25× | Food & Beverages |
| Shrimp | 4.86× | Food & Beverages |
| Smallmouth bass | 6.98× | Pets & Animals |
| Omaha Steaks | 10.78× | Food & Beverages |
| Dinner | 2.93× | Food & Beverages |
| Steak | 3.37× | Food & Beverages |
| Trout | 7.9× | Pets & Animals |
| Clam | 6.11× | Food & Beverages |
| Smoked meat | 5.59× | Food & Beverages |
| Octopus | 9.8× | Pets & Animals |
| Crab | 5.54× | Pets & Animals |
| Pork | 3.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.02 |
| Indulgence | JOY | 2.28 |
| Risk Appetite | THRILL | 1.86 |
| DIY Mentality | THRILL | 1.66 |
| Early Adopter Mentality | POWER | 1.49 |
| Design Affinity | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 35.6% |
| United States | 12.1% |
| Taiwan | 6.3% |
See Wagyu audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Wagyu have in United States?
Wagyu has an estimated audience of 3,143,952 people in United States, concentrated in California and Texas.
What is the gender split and age of Wagyu fans?
33.0% of Wagyu fans are female, 67.0% are male, with an average age of 41.4 years.
Which brands do Wagyu fans like most?
Wagyu fans show strongest brand affinity for Salmon (12.92×), Lamb and mutton (17.2×), and Oyster (12.39×) over the country average.
Where do Wagyu fans live in United States?
Wagyu fans in United States are most concentrated in California (reach 518,346), Texas (reach 317,715), and Florida (reach 309,448). These three regions account for the largest share of the active audience.
What other brands do Wagyu fans also like?
Beyond Wagyu itself, the audience over-indexes on Lamb and mutton (17.2×), Oyster (12.39×), Chef (film) (20.45×), and Tuna (11.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wagyu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.