Rascasse Audience Intelligence

Omaha Steaks Target Market in United States

A data profile of the people who buy, follow and care about Omaha Steaks in United States — modelled from more than twelve digital signal sources. Omaha Steaks has an estimated audience of 3,422,250 people in United States.

#963among Brand in United States#592in Food & Beverages

The average Omaha Steaks fan in United States is 47.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Hostelling International, Bank of America, Laura Dern, with strongest over-indexing on Hostelling International (20.34× the country average).

Demographically, the Omaha Steaks audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Omaha Steaks fan in United States is balanced, around 47.7 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Omaha Steaks profile in United States.

Audience size
3.4M
in United States
Gender
52.6%♀
47.4% male
Age
47.7
average years
Country rank
#9211
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Omaha Steaks

52.6% are female, 47.4% are male, average age 47.7.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Omaha Steaks audience in United States
MetricValue
Female52.6%
Male47.4%
Average age47.7
Estimated audience size3,422,250
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Omaha Steaks audience in United States
Age bracketShare%
16-195%
20-2911%
30-3918%
40-4925%
50+42%
Fig. 04

Worldwide distribution

94.7%

of the worldwide Omaha Steaks audience comes from United States.

Worldwide audience distribution share by country for Omaha Steaks
CountryShare
United States94.7%
Canada0.9%
China0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Omaha Steaks audience in United States is strongest.

Fig. 05

Top regions by affinity

Omaha Steaks customers by region in United States
#RegionReachAffinity×
01Nebraska~70K3.94×
02New Hampshire~20K1.40×
03Pennsylvania~200K1.36×
04West Virginia~20K1.32×
05Maine~20K1.29×
06Rhode Island~10K1.27×
07Wyoming~7K1.27×
08South Carolina~70K1.26×
09Connecticut~40K1.26×
10Delaware~10K1.26×
11Vermont~8K1.21×
12New Jersey~100K1.16×
13Florida~300K1.11×
14Iowa~30K1.11×
15Massachusetts~80K1.09×
16Colorado~60K1.06×
17Ohio~100K1.05×
18Michigan~90K1.02×
19South Dakota~8K1.02×
20Indiana~60K1.00×
21Kansas~30K1.00×
22Montana~10K1.00×
23Tennessee~70K0.99×
24Arizona~70K0.98×
25Kentucky~40K0.96×
26North Carolina~100K0.95×
27Missouri~50K0.95×
28Maryland~60K0.93×
29Alabama~50K0.92×
30New York~200K0.91×
31Nevada~30K0.91×
32Virginia~80K0.88×
33Illinois~100K0.87×
34Mississippi~30K0.87×
35Georgia~90K0.86×
36Arkansas~30K0.86×
37North Dakota~6K0.84×
38Wisconsin~40K0.83×
39Oklahoma~30K0.82×
40Idaho~10K0.81×
41New Mexico~10K0.76×
42Louisiana~30K0.70×
43Oregon~30K0.68×
44Alaska~5K0.66×
45Washington~40K0.63×
46Minnesota~30K0.62×
47Texas~200K0.60×
48Utah~20K0.55×
49California~200K0.52×
50Hawaii~7K0.46×
Fig. 06

Affinity by region

Affinity by region — Omaha Steaks, United States
0.46×1.00×3.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Omaha Steaks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Omaha Steaks audience
#·InterestCategoryAffinity×
01Hope Springs (2012 film)Movies & TV35.63×
02LibreOfficeTechnology & Electronics28.75×
03CDWTechnology & Electronics23.51×
04Laura DernMovies & TV21.62×
05Hotel TonightTravel & Leisure21.32×
06Hostelling InternationalTravel & Leisure20.34×
07Anjelica HustonMovies & TV20.17×
08The A-TeamMovies & TV17.54×
09SidewaysMovies & TV15.62×
10Key FoodShopping14.41×
11V for Vendetta (film)Movies & TV14.34×
12HoneyBaked HamFood & Beverages12.82×
13TransUnionTechnology & Electronics12.75×
14CheapOairTravel & Leisure12.31×
15EquinoxPolitics & Society8.99×
16Travel agencyTravel & Leisure7.89×
17Bank of AmericaBusiness & Career5.59×
18Fictional filmMovies & TV5.52×
19DayBusiness & Career4.13×
20WeekBusiness & Career3.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Omaha Steaks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Omaha Steaks audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.11×
Healthy LifestyleBALANCE1.64×
Convenience OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Omaha Steaks audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.98×
Luxury OrientationPREMIUM0.98×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Omaha Steaks's target market in United States?

Omaha Steaks's target market in United States covers an estimated 3,422,250 people, concentrated in Florida and California.

02

What is the gender split and age of Omaha Steaks customers?

52.6% of the Omaha Steaks audience are female, 47.4% are male, with an average age of 47.7 years.

03

Which brands do Omaha Steaks fans like most?

Omaha Steaks fans show strongest brand affinity for Hostelling International (20.34×), Bank of America (5.59×), and Laura Dern (21.62×) over the country average.

04

Where do Omaha Steaks fans live in United States?

Omaha Steaks fans in United States are most concentrated in Florida (reach ~300K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Omaha Steaks fans also like?

Beyond Omaha Steaks itself, the audience over-indexes on Bank of America (5.59×), Laura Dern (21.62×), TransUnion (12.75×), and Travel agency (7.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Omaha Steaks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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