Omaha Steaks Audience in United States

Omaha Steaks logo

Omaha Steaks has an estimated audience of 3,553,541 people in United States. 52.6% are female, 47.4% are male, average age 47.7. Top regions: Florida, California, Texas. Top brand affinities: Hostelling International, Bank of America, Laura Dern, Anjelica Huston, Travel agency.

The average Omaha Steaks fan in United States is 47.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Hostelling International, Bank of America, Laura Dern, with strongest over-indexing on Hostelling International (20.34× the country average). Demographically, the Omaha Steaks audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Omaha Steaks fans

Demographic split for Omaha Steaks audience in United States
MetricValue
Female52.6%
Male47.4%
Average age47.7
Estimated audience size3,553,541

Audience persona

The typical Omaha Steaks fan in United States is balanced, around 47.7 years old, with strong Indulgence tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Omaha Steaks in United States
RegionReachAffinity
Florida273,7711.14×
California225,1370.58×
Texas201,6830.66×
New York197,0050.99×
Pennsylvania169,8001.42×
Ohio121,2461.11×
Illinois110,5360.93×
North Carolina105,2690.98×
Georgia104,6280.96×
New Jersey103,8151.15×
Michigan101,0171.09×
Virginia79,4550.92×
Massachusetts75,3311.08×
Tennessee74,1431.04×
Arizona73,8861.02×
South Carolina71,2441.33×
Indiana70,2811.08×
Nebraska58,6043.29×
Colorado58,3911.04×
Missouri56,7200.99×
Maryland56,6620.93×
Washington48,7350.68×
Wisconsin46,9860.88×
Alabama45,5190.92×
Kentucky44,2440.99×
Connecticut44,0241.24×
Minnesota33,6590.66×
Oklahoma33,3230.84×
Louisiana33,0260.72×
Iowa31,2161.07×
Nevada29,8290.87×
Oregon29,5960.73×
Kansas26,4780.95×
Arkansas25,6060.87×
Mississippi25,4190.87×
West Virginia21,0471.27×
New Hampshire19,3491.38×
Utah18,6320.59×
Maine15,9411.25×
Idaho14,5220.81×
New Mexico13,5340.76×
Rhode Island13,2671.17×
Delaware11,7481.2×
Montana9,7580.99×
South Dakota7,8830.96×
Vermont7,0521.13×
Hawaii6,8320.45×
Wyoming6,5071.24×
North Dakota5,8850.81×
Alaska4,4690.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Omaha Steaks audience
BrandAffinityCategory
Hostelling International20.34×Travel & Leisure
Bank of America5.59×Business & Career
Laura Dern21.62×Movies & TV
Anjelica Huston20.17×Movies & TV
Travel agency7.89×Travel & Leisure
Equinox8.99×Politics & Society
TransUnion12.75×Technology & Electronics
CheapOair12.31×Travel & Leisure
Day4.13×Business & Career
Week3.85×Business & Career
HoneyBaked Ham12.82×Food & Beverages
Fictional film5.52×Movies & TV
Hotel Tonight21.32×Travel & Leisure
Key Food14.41×Shopping
CDW23.51×Technology & Electronics
Sideways15.62×Movies & TV
LibreOffice28.75×Technology & Electronics
V for Vendetta (film)14.34×Movies & TV
Crime film5.22×Movies & TV
Super 8 (film)11.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Omaha Steaks audience
TraitClusterScore
IndulgenceJOY2.24
PatriotismCONSERVATISM1.46
Price SensitivityPREMIUM1.44
Convenience OrientationPREMIUM1.32
Quality AwarenessPREMIUM1.18
Community OrientationOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Omaha Steaks
CountryShare
United States94.9%
Canada0.8%
China0.6%

See Omaha Steaks audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Omaha Steaks have in United States?

Omaha Steaks has an estimated audience of 3,553,541 people in United States, concentrated in Florida and California.

What is the gender split and age of Omaha Steaks fans?

52.6% of Omaha Steaks fans are female, 47.4% are male, with an average age of 47.7 years.

Which brands do Omaha Steaks fans like most?

Omaha Steaks fans show strongest brand affinity for Hostelling International (20.34×), Bank of America (5.59×), and Laura Dern (21.62×) over the country average.

Where do Omaha Steaks fans live in United States?

Omaha Steaks fans in United States are most concentrated in Florida (reach 273,771), California (reach 225,137), and Texas (reach 201,683). These three regions account for the largest share of the active audience.

What other brands do Omaha Steaks fans also like?

Beyond Omaha Steaks itself, the audience over-indexes on Bank of America (5.59×), Laura Dern (21.62×), Anjelica Huston (20.17×), and Travel agency (7.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Omaha Steaks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.