Hope Springs (2012 film) Audience in United States

Hope Springs (2012 film) has an estimated audience of 283,294 people in United States. 77.4% are female, 22.6% are male, average age 46.7. Top regions: California, North Carolina, Texas. Top brand affinities: Renaissance Hotels, The A-Team, Alamo Rent a Car, Anjelica Huston, Laura Dern.

The average Hope Springs (2012 film) fan in United States is 46.7 years old, more female, and lives primarily in California. The audience is concentrated in California, North Carolina, Texas. Top brand affinities include Renaissance Hotels, The A-Team, Alamo Rent a Car, with strongest over-indexing on Renaissance Hotels (193.05× the country average). Demographically, the Hope Springs (2012 film) audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of Hope Springs (2012 film) fans

Demographic split for Hope Springs (2012 film) audience in United States
MetricValue
Female77.4%
Male22.6%
Average age46.7
Estimated audience size283,294

Audience persona

The typical Hope Springs (2012 film) fan in United States is more female, around 46.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Renaissance Hotels.

Top regions in United States

Top regions ranked by reach for Hope Springs (2012 film) in United States
RegionReachAffinity
California29,5490.95×
North Carolina21,3232.5×
Texas20,0670.82×
Florida17,2270.9×
New York13,8030.87×
Pennsylvania10,6701.12×
Virginia9,4501.37×
Illinois8,3690.89×
Ohio7,6320.87×
Georgia7,1090.81×
Missouri6,8051.49×
Michigan6,5620.89×
Washington6,4251.13×
Arizona6,2561.08×
New Jersey6,2310.86×
Massachusetts5,8091.04×
Tennessee5,1990.91×
Indiana5,1881×
Colorado4,4270.99×
Connecticut4,3161.52×
Nevada4,2561.55×
Minnesota4,2041.04×
Maryland4,0620.83×
Oregon4,0571.25×
Kentucky3,9831.12×
South Carolina3,9730.93×
Wisconsin3,5910.84×
Alabama3,5230.89×
Oklahoma3,2201.02×
Louisiana2,4880.68×
Utah2,4210.95×
Iowa2,3271×
Kansas2,0320.91×
Arkansas2,0230.87×
Mississippi1,7410.75×
Idaho1,7131.21×
Maine1,3391.32×
New Mexico1,3310.94×
New Hampshire1,2451.12×
Nebraska1,0010.7×
West Virginia8850.67×
Rhode Island8600.95×
Hawaii7480.61×
Vermont6921.39×
Montana6840.87×
Washington, District of Columbia6640.78×
Alaska6131.01×
Delaware5950.76×
South Dakota3800.58×
North Dakota3700.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hope Springs (2012 film) audience
BrandAffinityCategory
Renaissance Hotels193.05×Travel & Leisure
The A-Team131.33×Movies & TV
Alamo Rent a Car60.97×Cars & Mobility
Anjelica Huston64.14×Movies & TV
Laura Dern48.21×Movies & TV
TransUnion38.19×Technology & Electronics
Four Points by Sheraton82.8×Travel & Leisure
Copa Airlines50.91×Travel & Leisure
TomTom90.85×Technology & Electronics
China Eastern Airlines147.23×Travel & Leisure
Monogram26.42×Home & Garden
Electrolux31×Home & Garden
Hilton Garden Inn30.95×Travel & Leisure
Choice Hotels27.62×Travel & Leisure
CDW53.58×Technology & Electronics
Expedia8.04×Travel & Leisure
Bank of America5.6×Business & Career
Wyndham Hotels & Resorts28.74×Travel & Leisure
CheapOair18.28×Travel & Leisure
LendingTree26.91×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hope Springs (2012 film) audience
TraitClusterScore
Luxury OrientationPREMIUM3.58
Risk AppetiteTHRILL1.47
Community OrientationOPEN1.4
SpiritualityBALANCE1.37
TravellingTHRILL1.34
CreativityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Hope Springs (2012 film)
CountryShare
United States33.2%
Italy26.8%
United Kingdom5.7%

See Hope Springs (2012 film) audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does Hope Springs (2012 film) have in United States?

Hope Springs (2012 film) has an estimated audience of 283,294 people in United States, concentrated in California and North Carolina.

What is the gender split and age of Hope Springs (2012 film) fans?

77.4% of Hope Springs (2012 film) fans are female, 22.6% are male, with an average age of 46.7 years.

Which brands do Hope Springs (2012 film) fans like most?

Hope Springs (2012 film) fans show strongest brand affinity for Renaissance Hotels (193.05×), The A-Team (131.33×), and Alamo Rent a Car (60.97×) over the country average.

Where do Hope Springs (2012 film) fans live in United States?

Hope Springs (2012 film) fans in United States are most concentrated in California (reach 29,549), North Carolina (reach 21,323), and Texas (reach 20,067). These three regions account for the largest share of the active audience.

What other brands do Hope Springs (2012 film) fans also like?

Beyond Hope Springs (2012 film) itself, the audience over-indexes on The A-Team (131.33×), Alamo Rent a Car (60.97×), Anjelica Huston (64.14×), and Laura Dern (48.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hope Springs (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.