A data profile of the people who buy, follow and care about Hope Springs (2012 film) in United States — modelled from more than twelve digital signal sources. Hope Springs (2012 film) has an estimated audience of 333,641 people in United States.
The average Hope Springs (2012 film) fan in United States is 46.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, North Carolina.
Top brand affinities include TransUnion, Anjelica Huston, CDW, with strongest over-indexing on TransUnion (121.02× the country average).
Demographically, the Hope Springs (2012 film) audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Spirituality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hope Springs (2012 film) fan in United States is more female, around 46.7 years old, with strong Spirituality tendencies and a notable affinity for TransUnion.
The key figures that characterise the Hope Springs (2012 film) profile in United States.
77.4% are female, 22.6% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 46.7 |
| Estimated audience size | 333,641 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 38% |
Where the Hope Springs (2012 film) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Carolina | ~20K | 1.94× | |
| 02 | Nevada | ~4K | 1.58× | |
| 03 | Missouri | ~6K | 1.34× | |
| 04 | Connecticut | ~4K | 1.29× | |
| 05 | Virginia | ~8K | 1.22× | |
| 06 | Oregon | ~4K | 1.22× | |
| 07 | Idaho | ~2K | 1.18× | |
| 08 | Maine | ~1K | 1.16× | |
| 09 | Vermont | <1K | 1.15× | |
| 10 | Kentucky | ~4K | 1.12× | |
| 11 | Oklahoma | ~4K | 1.12× | |
| 12 | Pennsylvania | ~10K | 1.07× | |
| 13 | New Mexico | ~2K | 1.07× | |
| 14 | Washington | ~6K | 1.05× | |
| 15 | New Hampshire | ~1K | 1.05× | |
| 16 | Arizona | ~6K | 1.03× | |
| 17 | Utah | ~3K | 1.02× | |
| 18 | Iowa | ~2K | 1.02× | |
| 19 | Alaska | <1K | 1.01× | |
| 20 | South Carolina | ~4K | 1.00× | |
| 21 | Kansas | ~2K | 1.00× | |
| 22 | Indiana | ~5K | 0.99× | |
| 23 | Arkansas | ~2K | 0.99× | |
| 24 | Mississippi | ~2K | 0.98× | |
| 25 | Minnesota | ~4K | 0.96× | |
| 26 | Alabama | ~4K | 0.96× | |
| 27 | Montana | <1K | 0.96× | |
| 28 | California | ~30K | 0.95× | |
| 29 | Texas | ~20K | 0.95× | |
| 30 | Rhode Island | <1K | 0.95× | |
| 31 | Delaware | <1K | 0.95× | |
| 32 | Massachusetts | ~5K | 0.94× | |
| 33 | Colorado | ~4K | 0.94× | |
| 34 | Tennessee | ~5K | 0.93× | |
| 35 | West Virginia | ~1K | 0.91× | |
| 36 | Wisconsin | ~4K | 0.90× | |
| 37 | North Dakota | <1K | 0.90× | |
| 38 | Ohio | ~8K | 0.89× | |
| 39 | Michigan | ~7K | 0.89× | |
| 40 | Illinois | ~8K | 0.88× | |
| 41 | Georgia | ~8K | 0.87× | |
| 42 | Maryland | ~4K | 0.87× | |
| 43 | Hawaii | ~1K | 0.87× | |
| 44 | Florida | ~20K | 0.86× | |
| 45 | Nebraska | ~1K | 0.86× | |
| 46 | South Dakota | <1K | 0.86× | |
| 47 | New Jersey | ~6K | 0.84× | |
| 48 | Louisiana | ~3K | 0.84× | |
| 49 | Washington, District of Columbia | <1K | 0.82× | |
| 50 | New York | ~10K | 0.81× |
The strongest cross-interests of the Hope Springs (2012 film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renaissance Hotels | Travel & Leisure | 239.03× | ||
| 02 | CDW | Technology & Electronics | 225.30× | ||
| 03 | Anjelica Huston | Movies & TV | 193.35× | ||
| 04 | The A-Team | Movies & TV | 150.82× | ||
| 05 | China Eastern Airlines | Travel & Leisure | 146.75× | ||
| 06 | Copa Airlines | Travel & Leisure | 131.34× | ||
| 07 | Pitney Bowes | Technology & Electronics | 129.07× | ||
| 08 | TransUnion | Technology & Electronics | 121.02× | ||
| 09 | Air New Zealand | Travel & Leisure | 103.07× | ||
| 10 | Vacation Express | Travel & Leisure | 89.42× | ||
| 11 | TomTom | Technology & Electronics | 86.34× | ||
| 12 | Stanley Steemer | Home & Garden | 79.33× | ||
| 13 | Laurence Fishburne | Movies & TV | 66.25× | ||
| 14 | LendingTree | Business & Career | 44.78× | ||
| 15 | Aetna | Business & Career | 42.91× | ||
| 16 | Laura Dern | Movies & TV | 41.45× | ||
| 17 | Electrolux | Home & Garden | 41.29× | ||
| 18 | Omaha Steaks | Food & Beverages | 35.63× | ||
| 19 | CheapOair | Travel & Leisure | 32.89× | ||
| 20 | Bank of America | Business & Career | 7.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.83× | |
| Family Orientation | CONSERVATISM | 1.72× | |
| Convenience Orientation | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.67× | |
| Design Affinity | PREMIUM | 0.84× | |
| Risk Appetite | THRILL | 0.86× |
Hope Springs (2012 film) has an estimated audience of 333,641 people in United States, concentrated in California and Texas.
77.4% of Hope Springs (2012 film) fans are female, 22.6% are male, with an average age of 46.7 years.
Hope Springs (2012 film) fans show strongest brand affinity for TransUnion (121.02×), Anjelica Huston (193.35×), and CDW (225.3×) over the country average.
Hope Springs (2012 film) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and North Carolina (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Hope Springs (2012 film) itself, the audience over-indexes on Anjelica Huston (193.35×), CDW (225.3×), The A-Team (150.82×), and Copa Airlines (131.34×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hope Springs (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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