LendingTree Audience in United States

LendingTree logo

LendingTree has an estimated audience of 2,551,783 people in United States. 42.9% are female, 57.1% are male, average age 47.0. Top regions: Texas, California, Florida. Top brand affinities: Hostelling International, Bank of America, Laura Dern, Google News, TransUnion.

The average LendingTree fan in United States is 47.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hostelling International, Bank of America, Laura Dern, with strongest over-indexing on Hostelling International (25.22× the country average). Demographically, the LendingTree audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of LendingTree fans

Demographic split for LendingTree audience in United States
MetricValue
Female42.9%
Male57.1%
Average age47.0
Estimated audience size2,551,783

Audience persona

The typical LendingTree fan in United States is more male, around 47.0 years old, with strong Quality Awareness tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for LendingTree in United States
RegionReachAffinity
Texas276,3441.26×
California251,9120.9×
Florida224,4501.3×
New York126,9180.89×
North Carolina106,8911.39×
Georgia104,6261.33×
Ohio95,3621.21×
Pennsylvania90,5371.05×
Illinois87,7941.03×
New Jersey67,2291.04×
Michigan66,9701×
Virginia64,4031.04×
Tennessee60,3581.18×
Arizona57,3201.1×
Indiana56,4161.21×
South Carolina50,7431.32×
Alabama49,5331.39×
Missouri47,8811.16×
Louisiana42,6061.29×
Maryland41,5310.95×
Kentucky39,1021.22×
Colorado38,4270.96×
Washington37,9350.74×
Massachusetts37,6310.75×
Wisconsin33,2370.87×
Oklahoma30,1961.07×
Mississippi30,0641.43×
Minnesota28,3290.77×
Arkansas26,8491.28×
Connecticut23,0090.9×
Nevada22,7190.92×
Oregon21,7800.74×
Kansas20,6801.03×
Iowa17,1140.81×
West Virginia16,6611.4×
Utah15,1040.66×
New Mexico12,2000.95×
Nebraska11,5090.9×
Idaho10,8230.85×
New Hampshire8,4800.84×
Hawaii8,1090.74×
Maine7,6880.84×
Rhode Island7,3790.91×
Delaware7,0411×
Montana5,6120.79×
Washington, District of Columbia4,7210.62×
South Dakota4,4960.76×
North Dakota4,3370.83×
Alaska4,0790.75×
Wyoming3,5590.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LendingTree audience
BrandAffinityCategory
Hostelling International25.22×Travel & Leisure
Bank of America7.98×Business & Career
Laura Dern26.02×Movies & TV
Google News8.73×News
TransUnion19.07×Technology & Electronics
CheapOair16.16×Travel & Leisure
Anjelica Huston24.92×Movies & TV
Ryokan (Japanese inn)106.94×Travel & Leisure
Week4.72×Business & Career
Hotel Tonight25.71×Travel & Leisure
Day4.13×Business & Career
CDW29.01×Technology & Electronics
Sideways19.37×Movies & TV
Travel agency6.98×Travel & Leisure
V for Vendetta (film)17.47×Movies & TV
Bankrate28.95×Business & Career
Hope Springs (2012 film)44.78×Movies & TV
Chase (bank)3.64×Business & Career
Super 8 (film)14.26×Movies & TV
Equinox7.24×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LendingTree audience
TraitClusterScore
Quality AwarenessPREMIUM1.31
Need for SecurityCONSERVATISM1.3
Convenience OrientationPREMIUM1.27
Career OrientationPOWER1.25
TravellingTHRILL1.18
Price SensitivityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for LendingTree
CountryShare
United States95.2%
United Kingdom1.1%
Canada0.6%

See LendingTree audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does LendingTree have in United States?

LendingTree has an estimated audience of 2,551,783 people in United States, concentrated in Texas and California.

What is the gender split and age of LendingTree fans?

42.9% of LendingTree fans are female, 57.1% are male, with an average age of 47.0 years.

Which brands do LendingTree fans like most?

LendingTree fans show strongest brand affinity for Hostelling International (25.22×), Bank of America (7.98×), and Laura Dern (26.02×) over the country average.

Where do LendingTree fans live in United States?

LendingTree fans in United States are most concentrated in Texas (reach 276,344), California (reach 251,912), and Florida (reach 224,450). These three regions account for the largest share of the active audience.

What other brands do LendingTree fans also like?

Beyond LendingTree itself, the audience over-indexes on Bank of America (7.98×), Laura Dern (26.02×), Google News (8.73×), and TransUnion (19.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LendingTree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.