Rascasse Audience Intelligence

LendingTree Target Market in United States

A data profile of the people who buy, follow and care about LendingTree in United States — modelled from more than twelve digital signal sources. LendingTree has an estimated audience of 2,542,540 people in United States.

#1185among Brand in United States#939in Business & Career

The average LendingTree fan in United States is 47.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hostelling International, Bank of America, Laura Dern, with strongest over-indexing on Hostelling International (25.22× the country average).

Demographically, the LendingTree audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LendingTree fan in United States is more male, around 47.0 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LendingTree profile in United States.

Audience size
2.5M
in United States
Gender
42.9%♀
57.1% male
Age
47.0
average years
Country rank
#11773
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LendingTree

42.9% are female, 57.1% are male, average age 47.0.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for LendingTree audience in United States
MetricValue
Female42.9%
Male57.1%
Average age47.0
Estimated audience size2,542,540
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the LendingTree audience in United States
Age bracketShare%
16-195%
20-2910%
30-3919%
40-4929%
50+36%
Fig. 04

Worldwide distribution

95.2%

of the worldwide LendingTree audience comes from United States.

Worldwide audience distribution share by country for LendingTree
CountryShare
United States95.2%
United Kingdom1.1%
Canada0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LendingTree audience in United States is strongest.

Fig. 05

Top regions by affinity

LendingTree customers by region in United States
#RegionReachAffinity×
01North Carolina~100K1.48×
02West Virginia~20K1.48×
03Mississippi~30K1.47×
04South Carolina~50K1.35×
05Alabama~50K1.35×
06Arkansas~30K1.30×
07Louisiana~40K1.25×
08Georgia~100K1.24×
09Florida~200K1.23×
10Kentucky~40K1.21×
11Indiana~60K1.18×
12Ohio~90K1.16×
13Texas~300K1.15×
14Tennessee~60K1.15×
15Missouri~50K1.11×
16Arizona~60K1.08×
17Oklahoma~30K1.07×
18Delaware~7K1.03×
19Pennsylvania~90K1.02×
20Virginia~60K1.01×
21Kansas~20K1.01×
22New Jersey~60K1.00×
23Illinois~80K0.98×
24Wyoming~4K0.98×
25Michigan~60K0.97×
26New Mexico~10K0.97×
27Rhode Island~8K0.95×
28North Dakota~5K0.94×
29Nebraska~10K0.93×
30Maryland~40K0.92×
31Connecticut~20K0.90×
32Nevada~20K0.90×
33Colorado~40K0.88×
34New Hampshire~9K0.87×
35California~200K0.86×
36Maine~8K0.86×
37Montana~6K0.86×
38Alaska~5K0.86×
39New York~100K0.85×
40Idaho~10K0.84×
41South Dakota~5K0.84×
42Wisconsin~30K0.83×
43Iowa~20K0.83×
44Minnesota~30K0.77×
45Hawaii~8K0.76×
46Oregon~20K0.75×
47Massachusetts~40K0.72×
48Washington~40K0.71×
49Washington, District of Columbia~5K0.68×
50Utah~10K0.66×
Fig. 06

Affinity by region

Affinity by region — LendingTree, United States
0.66×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LendingTree audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LendingTree audience
#·InterestCategoryAffinity×
01Ryokan (Japanese inn)Travel & Leisure106.94×
02Hope Springs (2012 film)Movies & TV44.78×
03CDWTechnology & Electronics29.01×
04BankrateBusiness & Career28.95×
05Laura DernMovies & TV26.02×
06Hotel TonightTravel & Leisure25.71×
07Hostelling InternationalTravel & Leisure25.22×
08Anjelica HustonMovies & TV24.92×
09The A-TeamMovies & TV21.44×
10SidewaysMovies & TV19.37×
11TransUnionTechnology & Electronics19.07×
12Copa AirlinesTravel & Leisure17.64×
13V for Vendetta (film)Movies & TV17.47×
14CheapOairTravel & Leisure16.16×
15Google NewsNews8.73×
16Bank of AmericaBusiness & Career7.98×
17EquinoxPolitics & Society7.24×
18Travel agencyTravel & Leisure6.98×
19WeekBusiness & Career4.72×
20DayBusiness & Career4.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LendingTree audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LendingTree audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.07×
Career OrientationPOWER1.68×
Need for SecurityCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LendingTree audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
ExtroversionTHRILL0.92×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LendingTree's target market in United States?

LendingTree's target market in United States covers an estimated 2,542,540 people, concentrated in Texas and California.

02

What is the gender split and age of LendingTree customers?

42.9% of the LendingTree audience are female, 57.1% are male, with an average age of 47.0 years.

03

Which brands do LendingTree fans like most?

LendingTree fans show strongest brand affinity for Hostelling International (25.22×), Bank of America (7.98×), and Laura Dern (26.02×) over the country average.

04

Where do LendingTree fans live in United States?

LendingTree fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do LendingTree fans also like?

Beyond LendingTree itself, the audience over-indexes on Bank of America (7.98×), Laura Dern (26.02×), Google News (8.73×), and TransUnion (19.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See LendingTree audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LendingTree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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