Rascasse Audience Intelligence

Clam Audience in United States

A data profile of the people who buy, follow and care about Clam in United States — modelled from more than twelve digital signal sources. Clam has an estimated audience of 9,848,868 people in United States.

#27among Dish in United States#2310among Topic in United States#276in Food & Beverages

The average Clam fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Shrimp, Shellfish, Kilt, with strongest over-indexing on Shrimp (10.07× the country average).

Demographically, the Clam audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clam fan in United States is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Shrimp.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clam profile in United States.

Audience size
9.8M
in United States
Gender
59.2%♀
40.8% male
Age
45.0
average years
Country rank
#3628
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clam fans

59.2% are female, 40.8% are male, average age 45.0.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Clam audience in United States
MetricValue
Female59.2%
Male40.8%
Average age45.0
Estimated audience size9,848,868
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Clam audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3919%
40-4926%
50+33%
Fig. 04

Worldwide distribution

48.0%

of the worldwide Clam audience comes from United States.

Worldwide audience distribution share by country for Clam
CountryShare
United States48.0%
Vietnam4.5%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clam audience in United States is strongest.

Fig. 05

Top regions by affinity

Clam fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~400K1.86×
02Maine~60K1.72×
03Rhode Island~50K1.63×
04Washington~300K1.41×
05Connecticut~100K1.36×
06California~1.5M1.35×
07New York~700K1.29×
08Florida~900K1.28×
09New Jersey~300K1.25×
10Oregon~100K1.21×
11Alaska~30K1.20×
12Hawaii~50K1.18×
13Maryland~200K1.09×
14Minnesota~200K1.09×
15Delaware~30K1.07×
16New Hampshire~40K1.05×
17Washington, District of Columbia~30K1.05×
18Nevada~100K1.03×
19Virginia~200K1.02×
20Utah~90K0.99×
21North Dakota~20K0.98×
22Texas~800K0.97×
23Pennsylvania~300K0.96×
24North Carolina~300K0.96×
25Illinois~300K0.95×
26Georgia~300K0.94×
27New Mexico~40K0.90×
28Idaho~40K0.89×
29South Carolina~100K0.88×
30Michigan~200K0.87×
31Wisconsin~100K0.87×
32South Dakota~20K0.87×
33Vermont~10K0.87×
34Nebraska~40K0.86×
35Arizona~200K0.84×
36Indiana~200K0.84×
37Kansas~60K0.83×
38Ohio~200K0.82×
39Mississippi~70K0.82×
40Colorado~100K0.80×
41Iowa~70K0.80×
42Arkansas~70K0.80×
43Kentucky~100K0.79×
44Oklahoma~90K0.78×
45Montana~20K0.77×
46Alabama~100K0.76×
47Missouri~100K0.74×
48Louisiana~90K0.74×
49Tennessee~100K0.73×
50West Virginia~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Clam, United States
0.71×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clam audience
#·InterestCategoryAffinity×
01KiltFashion & Accessoires17.94×
02ShellfishFood & Beverages10.44×
03ShrimpFood & Beverages10.07×
04WagyuFood & Beverages6.11×
05British cuisineFood & Beverages3.76×
06Mineral waterFood & Beverages2.95×
07Non-alcoholic beverageFood & Beverages2.90×
08Microwave ovenHome & Garden2.65×
09DoughFood & Beverages2.64×
10Fast casual restaurantsFood & Beverages2.29×
11SubwayFood & Beverages1.98×
12Pizza HutFood & Beverages1.82×
13Take-outFood & Beverages1.78×
14Italian cuisineFood & Beverages1.75×
15FoodieFood & Beverages1.66×
16MSNNews1.62×
17TMZInternet & Social Media1.56×
18VegetableFood & Beverages1.55×
19GrillingFood & Beverages1.51×
20LivestockPets & Animals1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clam audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.91×
Urban LifestyleOPEN1.55×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clam audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.81×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clam have in United States?

Clam has an estimated audience of 9,848,868 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Clam fans?

59.2% of Clam fans are female, 40.8% are male, with an average age of 45.0 years.

03

Which brands do Clam fans like most?

Clam fans show strongest brand affinity for Shrimp (10.07×), Shellfish (10.44×), and Kilt (17.94×) over the country average.

04

Where do Clam fans live in United States?

Clam fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~900K), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Clam fans also like?

Beyond Clam itself, the audience over-indexes on Shellfish (10.44×), Kilt (17.94×), Subway (1.98×), and Pizza Hut (1.82×) compared to the United States average.

Appendix

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See Clam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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