Clam Audience in United States
Clam has an estimated audience of 9,848,868 people in United States. 59.2% are female, 40.8% are male, average age 45.0. Top regions: California, Florida, Texas. Top brand affinities: Goop, Governor of Michigan, Wok, headspace, Elsword.
The average Clam fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (10.57× the country average). Demographically, the Clam audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Clam fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 45.0 |
| Estimated audience size | 9,848,868 |
Audience persona
The typical Clam fan in United States is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,569,513 | 1.45× |
| Florida | 931,527 | 1.4× |
| Texas | 838,066 | 0.99× |
| New York | 749,458 | 1.36× |
| Massachusetts | 374,439 | 1.93× |
| New Jersey | 329,420 | 1.32× |
| Pennsylvania | 326,685 | 0.99× |
| Illinois | 310,851 | 0.95× |
| Washington | 299,446 | 1.52× |
| North Carolina | 290,420 | 0.98× |
| Georgia | 283,098 | 0.93× |
| Ohio | 248,722 | 0.82× |
| Virginia | 242,662 | 1.01× |
| Michigan | 227,743 | 0.88× |
| Maryland | 187,727 | 1.11× |
| Arizona | 171,195 | 0.85× |
| Minnesota | 151,659 | 1.07× |
| Tennessee | 147,518 | 0.75× |
| Indiana | 146,068 | 0.81× |
| Oregon | 142,131 | 1.26× |
| Connecticut | 137,343 | 1.39× |
| Colorado | 129,114 | 0.83× |
| South Carolina | 126,427 | 0.85× |
| Wisconsin | 120,364 | 0.81× |
| Missouri | 117,342 | 0.74× |
| Nevada | 103,168 | 1.08× |
| Alabama | 99,919 | 0.73× |
| Louisiana | 93,690 | 0.74× |
| Kentucky | 92,361 | 0.75× |
| Utah | 87,515 | 0.99× |
| Oklahoma | 87,408 | 0.8× |
| Kansas | 62,382 | 0.8× |
| Iowa | 62,161 | 0.77× |
| Maine | 61,871 | 1.75× |
| Mississippi | 61,865 | 0.76× |
| Arkansas | 60,997 | 0.75× |
| Rhode Island | 50,895 | 1.62× |
| Hawaii | 49,038 | 1.16× |
| New Mexico | 43,857 | 0.89× |
| Idaho | 43,799 | 0.89× |
| New Hampshire | 41,541 | 1.07× |
| Nebraska | 39,443 | 0.8× |
| Washington, District of Columbia | 33,209 | 1.12× |
| West Virginia | 29,580 | 0.64× |
| Delaware | 28,447 | 1.05× |
| Alaska | 22,757 | 1.08× |
| Montana | 20,345 | 0.74× |
| North Dakota | 16,872 | 0.83× |
| South Dakota | 16,578 | 0.73× |
| Vermont | 13,512 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 10.57× | Internet & Social Media |
| Governor of Michigan | 14.12× | Politics & Society |
| Wok | 10.87× | Food & Beverages |
| headspace | 13.92× | Health |
| Elsword | 23.57× | Games |
| Google Home | 8.51× | Technology & Electronics |
| Hibachi | 10.18× | Food & Beverages |
| Kikar HaShabbat | 21.15× | News |
| Cherish (group) | 13.47× | Music & Radio |
| Israel | 2.61× | Travel & Leisure |
| Fairy godmother | 8.98× | Literature |
| Grace Slick | 10.03× | Music & Radio |
| Grinch | 4.6× | Movies & TV |
| Hipster | 9.81× | Politics & Society |
| Alaska | 1.75× | Travel & Leisure |
| TV Fanatic | 10.78× | Movies & TV |
| El Paso County, Colorado | 12.59× | Travel & Leisure |
| No Escape (1994 film) | 10.81× | Movies & TV |
| Harlow | 10.98× | Travel & Leisure |
| Nationality | 1.81× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.82 |
| Urban Lifestyle | OPEN | 1.57 |
| Family Orientation | CONSERVATISM | 1.35 |
| Travelling | THRILL | 1.33 |
| Convenience Orientation | PREMIUM | 1.33 |
| Community Orientation | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.0% |
| Vietnam | 4.5% |
| United Kingdom | 3.7% |
See Clam audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Clam have in United States?
Clam has an estimated audience of 9,848,868 people in United States, concentrated in California and Florida.
What is the gender split and age of Clam fans?
59.2% of Clam fans are female, 40.8% are male, with an average age of 45.0 years.
Which brands do Clam fans like most?
Clam fans show strongest brand affinity for Goop (10.57×), Governor of Michigan (14.12×), and Wok (10.87×) over the country average.
Where do Clam fans live in United States?
Clam fans in United States are most concentrated in California (reach 1,569,513), Florida (reach 931,527), and Texas (reach 838,066). These three regions account for the largest share of the active audience.
What other brands do Clam fans also like?
Beyond Clam itself, the audience over-indexes on Governor of Michigan (14.12×), Wok (10.87×), headspace (13.92×), and Elsword (23.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Clam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.