British cuisine Audience in United States

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British cuisine has an estimated audience of 9,330,739 people in United States. 57.0% are female, 43.0% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: English cuisine, Finger food, In-N-Out Burger, Global cuisine, Cheese.

The average British cuisine fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include English cuisine, Finger food, In-N-Out Burger, with strongest over-indexing on English cuisine (20.48× the country average). Demographically, the British cuisine audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of British cuisine fans

Demographic split for British cuisine audience in United States
MetricValue
Female57.0%
Male43.0%
Average age41.6
Estimated audience size9,330,739

Audience persona

The typical British cuisine fan in United States is more female, around 41.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for English cuisine.

Top regions in United States

Top regions ranked by reach for British cuisine in United States
RegionReachAffinity
California1,324,6761.29×
Texas970,4551.21×
Florida775,3521.23×
New York585,5381.12×
Illinois326,0881.05×
Pennsylvania323,9871.03×
Georgia323,1411.12×
North Carolina288,2221.03×
Arizona269,8451.42×
Virginia269,3501.19×
Ohio245,0630.85×
New Jersey231,4260.98×
Washington219,4741.17×
Michigan218,8780.9×
Tennessee192,5971.03×
Massachusetts178,9290.97×
Maryland178,4341.11×
Indiana170,6471×
Colorado160,0791.09×
Alabama153,5611.18×
Missouri146,1040.97×
South Carolina132,8380.95×
Minnesota125,1760.94×
Kentucky123,5271.06×
Oregon118,8641.11×
Nevada116,8321.29×
Louisiana114,9980.96×
Wisconsin110,1160.78×
Oklahoma108,6141.05×
Connecticut103,5111.11×
Utah88,0321.05×
Kansas75,8221.03×
Arkansas73,2940.95×
Iowa63,8970.83×
Mississippi63,7690.83×
Hawaii46,1771.15×
New Mexico44,6410.95×
Nebraska42,7150.91×
Idaho40,9240.87×
West Virginia38,6650.89×
New Hampshire32,3490.88×
Washington, District of Columbia31,2151.11×
Maine26,7240.8×
Rhode Island26,2670.88×
Delaware25,8541×
Alaska22,8541.14×
Montana17,3350.67×
North Dakota15,9140.83×
South Dakota12,7690.59×
Vermont11,4050.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British cuisine audience
BrandAffinityCategory
English cuisine20.48×Food & Beverages
Finger food13.18×Food & Beverages
In-N-Out Burger5.69×Food & Beverages
Global cuisine10.72×Food & Beverages
Cheese3.73×Food & Beverages
Canadian cuisine14.76×Food & Beverages
Flour3.92×Food & Beverages
Dish (food)3.39×Food & Beverages
Cuisine of the United States4.63×Food & Beverages
Vegetable2.83×Food & Beverages
Fast food2.3×Food & Beverages
Butter4×Food & Beverages
Texas Roadhouse2.37×Food & Beverages
Sandwich3.04×Food & Beverages
Sugar2.48×Food & Beverages
Meat2.17×Food & Beverages
Dough3.6×Food & Beverages
Eating1.92×Food & Beverages
Naples6.29×Travel & Leisure
Milk2.6×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British cuisine audience
TraitClusterScore
Urban LifestyleOPEN1.92
TravellingTHRILL1.69
Community OrientationOPEN1.6
Early Adopter MentalityPOWER1.6
PatriotismCONSERVATISM1.58
Convenience OrientationPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for British cuisine
CountryShare
United States39.3%
United Kingdom17.5%
Canada3.7%

See British cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does British cuisine have in United States?

British cuisine has an estimated audience of 9,330,739 people in United States, concentrated in California and Texas.

What is the gender split and age of British cuisine fans?

57.0% of British cuisine fans are female, 43.0% are male, with an average age of 41.6 years.

Which brands do British cuisine fans like most?

British cuisine fans show strongest brand affinity for English cuisine (20.48×), Finger food (13.18×), and In-N-Out Burger (5.69×) over the country average.

Where do British cuisine fans live in United States?

British cuisine fans in United States are most concentrated in California (reach 1,324,676), Texas (reach 970,455), and Florida (reach 775,352). These three regions account for the largest share of the active audience.

What other brands do British cuisine fans also like?

Beyond British cuisine itself, the audience over-indexes on Finger food (13.18×), In-N-Out Burger (5.69×), Global cuisine (10.72×), and Cheese (3.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for British cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.