Rascasse Audience Intelligence

British cuisine Audience in United States

A data profile of the people who buy, follow and care about British cuisine in United States — modelled from more than twelve digital signal sources. British cuisine has an estimated audience of 9,330,739 people in United States.

#16among Cuisine in United States#2425among Topic in United States#290in Food & Beverages

The average British cuisine fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include English cuisine, Finger food, In-N-Out Burger, with strongest over-indexing on English cuisine (20.48× the country average).

Demographically, the British cuisine audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical British cuisine fan in United States is more female, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for English cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British cuisine profile in United States.

Audience size
9.3M
in United States
Gender
57.0%♀
43.0% male
Age
41.6
average years
Country rank
#3841
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British cuisine fans

57.0% are female, 43.0% are male, average age 41.6.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for British cuisine audience in United States
MetricValue
Female57.0%
Male43.0%
Average age41.6
Estimated audience size9,330,739
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the British cuisine audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

39.3%

of the worldwide British cuisine audience comes from United States.

Worldwide audience distribution share by country for British cuisine
CountryShare
United States39.3%
United Kingdom17.5%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

British cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K1.33×
02California~1M1.22×
03Nevada~100K1.21×
04Washington, District of Columbia~30K1.20×
05Florida~700K1.17×
06Hawaii~50K1.15×
07Virginia~300K1.14×
08Washington~200K1.14×
09Texas~900K1.13×
10Alabama~100K1.13×
11Alaska~20K1.13×
12Maryland~200K1.09×
13Oregon~100K1.09×
14Georgia~300K1.07×
15Connecticut~100K1.07×
16New York~600K1.06×
17Colorado~200K1.04×
18Kentucky~100K1.03×
19Oklahoma~100K1.02×
20Utah~90K1.02×
21Kansas~70K1.01×
22Delaware~30K1.01×
23Pennsylvania~300K1.00×
24Tennessee~200K1.00×
25North Dakota~20K1.00×
26Illinois~300K0.99×
27New Mexico~50K0.99×
28North Carolina~300K0.98×
29Indiana~200K0.98×
30Arkansas~70K0.97×
31Massachusetts~200K0.96×
32Missouri~100K0.96×
33Louisiana~100K0.96×
34West Virginia~40K0.96×
35New Jersey~200K0.95×
36Rhode Island~30K0.95×
37Vermont~20K0.95×
38Nebraska~40K0.94×
39Idaho~40K0.94×
40South Carolina~100K0.93×
41New Hampshire~30K0.93×
42Minnesota~100K0.92×
43Mississippi~70K0.90×
44Maine~30K0.90×
45Michigan~200K0.89×
46Iowa~70K0.89×
47Montana~20K0.89×
48South Dakota~20K0.89×
49Ohio~200K0.85×
50Wisconsin~100K0.84×
Fig. 06

Affinity by region

Affinity by region — British cuisine, United States
0.84×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British cuisine audience
#·InterestCategoryAffinity×
01English cuisineFood & Beverages20.48×
02Canadian cuisineFood & Beverages14.76×
03Finger foodFood & Beverages13.18×
04Global cuisineFood & Beverages10.72×
05NaplesTravel & Leisure6.29×
06In-N-Out BurgerFood & Beverages5.69×
07Cuisine of the United StatesFood & Beverages4.63×
08ButterFood & Beverages4.00×
09FlourFood & Beverages3.92×
10CheeseFood & Beverages3.73×
11DoughFood & Beverages3.60×
12Dish (food)Food & Beverages3.39×
13SandwichFood & Beverages3.04×
14VegetableFood & Beverages2.83×
15MilkFood & Beverages2.60×
16SugarFood & Beverages2.48×
17Texas RoadhouseFood & Beverages2.37×
18Fast foodFood & Beverages2.30×
19MeatFood & Beverages2.17×
20EatingFood & Beverages1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British cuisine audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.61×
Community OrientationOPEN1.45×
Healthy LifestyleBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British cuisine audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
MindfulnessBALANCE0.81×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British cuisine have in United States?

British cuisine has an estimated audience of 9,330,739 people in United States, concentrated in California and Texas.

02

What is the gender split and age of British cuisine fans?

57.0% of British cuisine fans are female, 43.0% are male, with an average age of 41.6 years.

03

Which brands do British cuisine fans like most?

British cuisine fans show strongest brand affinity for English cuisine (20.48×), Finger food (13.18×), and In-N-Out Burger (5.69×) over the country average.

04

Where do British cuisine fans live in United States?

British cuisine fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do British cuisine fans also like?

Beyond British cuisine itself, the audience over-indexes on Finger food (13.18×), In-N-Out Burger (5.69×), Global cuisine (10.72×), and Cheese (3.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See British cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for British cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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