British cuisine Audience in Germany

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British cuisine has an estimated audience of 351,010 people in Germany. 62.6% are female, 37.4% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, Consumer electronics, Culture, Current events, Europe.

The average British cuisine fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, Consumer electronics, Culture, with strongest over-indexing on Germany (1.66× the country average). Demographically, the British cuisine audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Convenience Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of British cuisine fans

Demographic split for British cuisine audience in Germany
MetricValue
Female62.6%
Male37.4%
Average age37.1
Estimated audience size351,010

Audience persona

The typical British cuisine fan in Germany is more female, around 37.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Germany.

Top regions in Germany

Top regions ranked by reach for British cuisine in Germany
RegionReachAffinity
Nordrhein-Westfalen88,5411.15×
Bayern55,2540.98×
Baden-Württemberg46,6250.97×
Niedersachsen32,6290.96×
Hessen30,4161.14×
Berlin21,9431.4×
Rheinland-Pfalz17,8961.02×
Sachsen14,3140.83×
Schleswig-Holstein11,6120.92×
Brandenburg9,4570.87×
Hamburg8,7621.1×
Thüringen6,6150.74×
Sachsen-Anhalt6,6130.73×
Bremen4,5391.51×
Saarland4,4601.03×
Mecklenburg-Vorpommern4,3210.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British cuisine audience
BrandAffinityCategory
Germany1.66×Travel & Leisure
Consumer electronics1.54×Technology & Electronics
Culture1.84×Literature
Current events1.8×Arts & Culture
Europe1.56×Travel & Leisure
Social media1.72×Business & Career
Homs5.08×Travel & Leisure
Cuisine1.68×Food & Beverages
Subway2.93×Food & Beverages
Lunch3.22×Food & Beverages
Advertising1.78×Business & Career
Leisure1.54×Travel & Leisure
Printing1.78×Technology & Electronics
Burger King1.82×Food & Beverages
Edeka1.52×Shopping
Lieferando.de1.67×Food & Beverages
Veganism1.57×Food & Beverages
Kaufland1.52×Shopping
Cookbook2.41×Food & Beverages
Breakfast2.3×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British cuisine audience
TraitClusterScore
Convenience OrientationPREMIUM2.66
Design AffinityPREMIUM2.08
IndulgenceJOY2.06
Healthy LifestyleBALANCE1.98
SustainabilityBALANCE1.96
Urban LifestyleOPEN1.87

Worldwide distribution

Worldwide audience distribution share by country for British cuisine
CountryShare
United States39.3%
United Kingdom17.5%
Canada3.7%

See British cuisine audiences in other countries

More Cuisine audiences in Germany

Frequently asked questions

How many fans does British cuisine have in Germany?

British cuisine has an estimated audience of 351,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of British cuisine fans?

62.6% of British cuisine fans are female, 37.4% are male, with an average age of 37.1 years.

Which brands do British cuisine fans like most?

British cuisine fans show strongest brand affinity for Germany (1.66×), Consumer electronics (1.54×), and Culture (1.84×) over the country average.

Where do British cuisine fans live in Germany?

British cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,541), Bayern (reach 55,254), and Baden-Württemberg (reach 46,625). These three regions account for the largest share of the active audience.

What other brands do British cuisine fans also like?

Beyond British cuisine itself, the audience over-indexes on Consumer electronics (1.54×), Culture (1.84×), Current events (1.8×), and Europe (1.56×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for British cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.