British cuisine Audience in Germany

British cuisine has an estimated audience of 351,010 people in Germany. 62.6% are female, 37.4% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, Consumer electronics, Culture, Current events, Europe.
The average British cuisine fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, Consumer electronics, Culture, with strongest over-indexing on Germany (1.66× the country average). Demographically, the British cuisine audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Convenience Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of British cuisine fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 37.1 |
| Estimated audience size | 351,010 |
Audience persona
The typical British cuisine fan in Germany is more female, around 37.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,541 | 1.15× |
| Bayern | 55,254 | 0.98× |
| Baden-Württemberg | 46,625 | 0.97× |
| Niedersachsen | 32,629 | 0.96× |
| Hessen | 30,416 | 1.14× |
| Berlin | 21,943 | 1.4× |
| Rheinland-Pfalz | 17,896 | 1.02× |
| Sachsen | 14,314 | 0.83× |
| Schleswig-Holstein | 11,612 | 0.92× |
| Brandenburg | 9,457 | 0.87× |
| Hamburg | 8,762 | 1.1× |
| Thüringen | 6,615 | 0.74× |
| Sachsen-Anhalt | 6,613 | 0.73× |
| Bremen | 4,539 | 1.51× |
| Saarland | 4,460 | 1.03× |
| Mecklenburg-Vorpommern | 4,321 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 1.66× | Travel & Leisure |
| Consumer electronics | 1.54× | Technology & Electronics |
| Culture | 1.84× | Literature |
| Current events | 1.8× | Arts & Culture |
| Europe | 1.56× | Travel & Leisure |
| Social media | 1.72× | Business & Career |
| Homs | 5.08× | Travel & Leisure |
| Cuisine | 1.68× | Food & Beverages |
| Subway | 2.93× | Food & Beverages |
| Lunch | 3.22× | Food & Beverages |
| Advertising | 1.78× | Business & Career |
| Leisure | 1.54× | Travel & Leisure |
| Printing | 1.78× | Technology & Electronics |
| Burger King | 1.82× | Food & Beverages |
| Edeka | 1.52× | Shopping |
| Lieferando.de | 1.67× | Food & Beverages |
| Veganism | 1.57× | Food & Beverages |
| Kaufland | 1.52× | Shopping |
| Cookbook | 2.41× | Food & Beverages |
| Breakfast | 2.3× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.66 |
| Design Affinity | PREMIUM | 2.08 |
| Indulgence | JOY | 2.06 |
| Healthy Lifestyle | BALANCE | 1.98 |
| Sustainability | BALANCE | 1.96 |
| Urban Lifestyle | OPEN | 1.87 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.3% |
| United Kingdom | 17.5% |
| Canada | 3.7% |
See British cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does British cuisine have in Germany?
British cuisine has an estimated audience of 351,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of British cuisine fans?
62.6% of British cuisine fans are female, 37.4% are male, with an average age of 37.1 years.
Which brands do British cuisine fans like most?
British cuisine fans show strongest brand affinity for Germany (1.66×), Consumer electronics (1.54×), and Culture (1.84×) over the country average.
Where do British cuisine fans live in Germany?
British cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,541), Bayern (reach 55,254), and Baden-Württemberg (reach 46,625). These three regions account for the largest share of the active audience.
What other brands do British cuisine fans also like?
Beyond British cuisine itself, the audience over-indexes on Consumer electronics (1.54×), Culture (1.84×), Current events (1.8×), and Europe (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for British cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.