Rascasse Audience Intelligence

British cuisine Audience in Germany

A data profile of the people who buy, follow and care about British cuisine in Germany — modelled from more than twelve digital signal sources. British cuisine has an estimated audience of 351,010 people in Germany.

#29among Cuisine in Germany#5680among Topic in Germany#768in Food & Beverages

The average British cuisine fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Germany, Consumer electronics, Culture, with strongest over-indexing on Germany (1.66× the country average).

Demographically, the British cuisine audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical British cuisine fan in Germany is more female, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Germany.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British cuisine profile in Germany.

Audience size
351K
in Germany
Gender
62.6%♀
37.4% male
Age
37.1
average years
Country rank
#15480
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British cuisine fans

62.6% are female, 37.4% are male, average age 37.1.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for British cuisine audience in Germany
MetricValue
Female62.6%
Male37.4%
Average age37.1
Estimated audience size351,010
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the British cuisine audience in Germany
Age bracketShare%
16-1928%
20-2918%
30-3918%
40-4919%
50+17%
Fig. 04

Worldwide distribution

1.5%

of the worldwide British cuisine audience comes from Germany.

Worldwide audience distribution share by country for British cuisine
CountryShare
United States39.3%
United Kingdom17.5%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

British cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.22×
02Bremen~3K1.16×
03Nordrhein-Westfalen~80K1.07×
04Hessen~30K1.07×
05Saarland~5K1.07×
06Hamburg~8K1.03×
07Rheinland-Pfalz~20K0.99×
08Sachsen-Anhalt~9K0.97×
09Schleswig-Holstein~10K0.96×
10Brandenburg~10K0.96×
11Mecklenburg-Vorpommern~6K0.96×
12Thüringen~8K0.95×
13Bayern~50K0.94×
14Baden-Württemberg~50K0.94×
15Niedersachsen~30K0.94×
16Sachsen~20K0.91×
Fig. 06

Affinity by region

Affinity by region — British cuisine, Germany
0.91×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British cuisine audience
#·InterestCategoryAffinity×
01HomsTravel & Leisure5.08×
02LunchFood & Beverages3.22×
03SubwayFood & Beverages2.93×
04Sunday NaturalHealth2.41×
05CookbookFood & Beverages2.41×
06CultureLiterature1.84×
07Burger KingFood & Beverages1.82×
08Current eventsArts & Culture1.80×
09AdvertisingBusiness & Career1.78×
10PrintingTechnology & Electronics1.78×
11Social mediaBusiness & Career1.72×
12CuisineFood & Beverages1.68×
13Lieferando.deFood & Beverages1.67×
14GermanyTravel & Leisure1.66×
15VeganismFood & Beverages1.57×
16EuropeTravel & Leisure1.56×
17Consumer electronicsTechnology & Electronics1.54×
18LeisureTravel & Leisure1.54×
19EdekaShopping1.52×
20KauflandShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.65×
SpiritualityBALANCE1.40×
Community OrientationOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British cuisine audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.01×
DIY MentalityTHRILL1.03×
Career OrientationPOWER1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British cuisine have in Germany?

British cuisine has an estimated audience of 351,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of British cuisine fans?

62.6% of British cuisine fans are female, 37.4% are male, with an average age of 37.1 years.

03

Which brands do British cuisine fans like most?

British cuisine fans show strongest brand affinity for Germany (1.66×), Consumer electronics (1.54×), and Culture (1.84×) over the country average.

04

Where do British cuisine fans live in Germany?

British cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do British cuisine fans also like?

Beyond British cuisine itself, the audience over-indexes on Consumer electronics (1.54×), Culture (1.84×), Current events (1.8×), and Europe (1.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See British cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for British cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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