A data profile of the people who buy, follow and care about Canadian cuisine in United States — modelled from more than twelve digital signal sources. Canadian cuisine has an estimated audience of 2,772,820 people in United States.
The average Canadian cuisine fan in United States is 45.1 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include British cuisine, Blue Buffalo, Bacon, with strongest over-indexing on British cuisine (14.92× the country average).
Demographically, the Canadian cuisine audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Canadian cuisine fan in United States is balanced, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for British cuisine.
The key figures that characterise the Canadian cuisine profile in United States.
54.4% are female, 45.6% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 45.1 |
| Estimated audience size | 2,772,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Canadian cuisine audience comes from United States.
| Country | Share |
|---|---|
| United States | 52.3% |
| Canada | 12.1% |
| United Kingdom | 7.0% |
Where the Canadian cuisine audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~300K | 1.43× | |
| 02 | Washington | ~70K | 1.34× | |
| 03 | North Dakota | ~7K | 1.21× | |
| 04 | Oklahoma | ~30K | 1.13× | |
| 05 | Montana | ~9K | 1.12× | |
| 06 | Georgia | ~90K | 1.11× | |
| 07 | Utah | ~30K | 1.11× | |
| 08 | Illinois | ~100K | 1.10× | |
| 09 | Hawaii | ~10K | 1.09× | |
| 10 | Alaska | ~6K | 1.09× | |
| 11 | Maine | ~10K | 1.08× | |
| 12 | Michigan | ~80K | 1.07× | |
| 13 | Virginia | ~70K | 1.07× | |
| 14 | California | ~300K | 1.06× | |
| 15 | South Carolina | ~40K | 1.05× | |
| 16 | Massachusetts | ~60K | 1.04× | |
| 17 | Missouri | ~50K | 1.03× | |
| 18 | New Hampshire | ~10K | 1.03× | |
| 19 | Oregon | ~30K | 1.02× | |
| 20 | Nevada | ~30K | 1.02× | |
| 21 | Florida | ~200K | 1.01× | |
| 22 | Idaho | ~10K | 1.01× | |
| 23 | Louisiana | ~40K | 1.00× | |
| 24 | Nebraska | ~10K | 1.00× | |
| 25 | New York | ~200K | 0.99× | |
| 26 | North Carolina | ~80K | 0.99× | |
| 27 | South Dakota | ~6K | 0.99× | |
| 28 | Pennsylvania | ~90K | 0.98× | |
| 29 | Indiana | ~50K | 0.98× | |
| 30 | Maryland | ~50K | 0.97× | |
| 31 | Connecticut | ~30K | 0.97× | |
| 32 | Kentucky | ~30K | 0.96× | |
| 33 | Minnesota | ~40K | 0.95× | |
| 34 | Iowa | ~20K | 0.95× | |
| 35 | New Jersey | ~70K | 0.94× | |
| 36 | Arizona | ~50K | 0.94× | |
| 37 | Colorado | ~40K | 0.94× | |
| 38 | Wisconsin | ~40K | 0.94× | |
| 39 | Kansas | ~20K | 0.94× | |
| 40 | Washington, District of Columbia | ~8K | 0.94× | |
| 41 | Vermont | ~5K | 0.94× | |
| 42 | Mississippi | ~20K | 0.92× | |
| 43 | New Mexico | ~10K | 0.92× | |
| 44 | Arkansas | ~20K | 0.91× | |
| 45 | Rhode Island | ~8K | 0.90× | |
| 46 | Delaware | ~7K | 0.90× | |
| 47 | Ohio | ~80K | 0.89× | |
| 48 | West Virginia | ~10K | 0.88× | |
| 49 | Tennessee | ~50K | 0.87× | |
| 50 | Alabama | ~30K | 0.85× |
The strongest cross-interests of the Canadian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blue Buffalo | Pets & Animals | 29.26× | ||
| 02 | Polish cuisine | Food & Beverages | 22.87× | ||
| 03 | Cats and Dogs | Pets & Animals | 22.05× | ||
| 04 | British cuisine | Food & Beverages | 14.92× | ||
| 05 | Irish cuisine | Food & Beverages | 12.39× | ||
| 06 | Eastern Europe | Travel & Leisure | 7.55× | ||
| 07 | English cuisine | Food & Beverages | 7.11× | ||
| 08 | Bacon | Food & Beverages | 7.02× | ||
| 09 | Smoked meat | Food & Beverages | 6.42× | ||
| 10 | Pork | Food & Beverages | 4.69× | ||
| 11 | Pig | Pets & Animals | 4.56× | ||
| 12 | Flour | Food & Beverages | 4.12× | ||
| 13 | Cuisine of the United States | Food & Beverages | 3.64× | ||
| 14 | Dough | Food & Beverages | 3.53× | ||
| 15 | Nut (fruit) | Food & Beverages | 3.36× | ||
| 16 | Dish (food) | Food & Beverages | 3.16× | ||
| 17 | In-N-Out Burger | Food & Beverages | 3.10× | ||
| 18 | Sugar | Food & Beverages | 3.09× | ||
| 19 | Cheese | Food & Beverages | 2.66× | ||
| 20 | U.S. state | Travel & Leisure | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Healthy Lifestyle | BALANCE | 1.47× | |
| Community Orientation | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.93× |
Canadian cuisine has an estimated audience of 2,772,820 people in United States, concentrated in Texas and California.
54.4% of Canadian cuisine fans are female, 45.6% are male, with an average age of 45.1 years.
Canadian cuisine fans show strongest brand affinity for British cuisine (14.92×), Blue Buffalo (29.26×), and Bacon (7.02×) over the country average.
Canadian cuisine fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Canadian cuisine itself, the audience over-indexes on Blue Buffalo (29.26×), Bacon (7.02×), Polish cuisine (22.87×), and Flour (4.12×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Canadian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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