Pig Audience in United States
Pig has an estimated audience of 17,710,593 people in United States. 54.8% are female, 45.2% are male, average age 43.3. Top brand affinities: MSN, Staples (Canada), Great Clips, Livestock, Chuck Norris.
Top brand affinities include MSN, Staples (Canada), Great Clips, with strongest over-indexing on MSN (4.27× the country average). Demographically, the Pig audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Extroversion, Patriotism.
Category: Pets & Animals · Type: Topic
Demographics of Pig fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 43.3 |
| Estimated audience size | 17,710,593 |
Audience persona
The typical Pig fan in United States is balanced, around 43.3 years old, with strong Extroversion tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.27× | News |
| Staples (Canada) | 4.22× | Business & Career |
| Great Clips | 3.93× | Beauty & Wellness |
| Livestock | 2.53× | Pets & Animals |
| Chuck Norris | 3.62× | Movies & TV |
| Planet Fitness | 2.2× | Sports |
| Hobby Lobby | 2.14× | Home & Garden |
| Nature | 1.66× | Home & Garden |
| Happiness | 1.53× | Health |
| Aldi | 1.87× | Shopping |
| Tractor Supply Company | 3.15× | Shopping |
| Diaper bag | 3.06× | Kids & Family |
| Vegetable | 1.96× | Food & Beverages |
| North Korea | 4.91× | Travel & Leisure |
| Google Flights | 2.41× | Travel & Leisure |
| Sam Elliott | 4.08× | Movies & TV |
| Catherine O'Hara | 2.85× | Movies & TV |
| Dave Franco | 5.79× | Movies & TV |
| Jane Goodall | 4.78× | Pets & Animals |
| Mongolia | 3.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.47 |
| Patriotism | CONSERVATISM | 1.3 |
| Community Orientation | OPEN | 1.29 |
| Urban Lifestyle | OPEN | 1.18 |
| Individualism | JOY | 1.16 |
| Tradition | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 7.8% |
| United Kingdom | 6.2% |
See Pig audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.