A data profile of the people who buy, follow and care about Pig in United States — modelled from more than twelve digital signal sources. Pig has an estimated audience of 17,710,593 people in United States.
Pig has an estimated audience of 17,710,593 people in United States. 54.8% are female, 45.2% are male, average age 43.3. Top brand affinities: Livestock, Mongolia, MSN, Vegetable, Genetics.
Top brand affinities include Livestock, Mongolia, MSN, with strongest over-indexing on Livestock (2.19× the country average).
Demographically, the Pig audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Pig fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Livestock.
The key figures that characterise the Pig profile in United States.
54.8% are female, 45.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 43.3 |
| Estimated audience size | 17,710,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Pig audience comes from United States.
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 7.8% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Pig audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mongolia | Travel & Leisure | 4.10× | ||
| 02 | British cuisine | Food & Beverages | 3.05× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.35× | ||
| 04 | Dough | Food & Beverages | 2.26× | ||
| 05 | Livestock | Pets & Animals | 2.19× | ||
| 06 | Tractor Supply Company | Shopping | 2.19× | ||
| 07 | Microwave oven | Home & Garden | 2.08× | ||
| 08 | Meteorology | Home & Garden | 1.86× | ||
| 09 | Made in USA | Business & Career | 1.83× | ||
| 10 | Genetics | Kids & Family | 1.81× | ||
| 11 | Creative Commons | Technology & Electronics | 1.75× | ||
| 12 | Real property | Home & Garden | 1.72× | ||
| 13 | Veterinary medicine | Business & Career | 1.69× | ||
| 14 | Hardware store | Home & Garden | 1.69× | ||
| 15 | Ace Hardware | Home & Garden | 1.65× | ||
| 16 | Biology | Health | 1.63× | ||
| 17 | Britney Spears | Music & Radio | 1.63× | ||
| 18 | Vegetable | Food & Beverages | 1.61× | ||
| 19 | MSN | News | 1.52× | ||
| 20 | Drawing | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Community Orientation | OPEN | 1.47× | |
| Extroversion | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Design Affinity | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Pig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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