A data profile of the people who buy, follow and care about Pig in United Kingdom — modelled from more than twelve digital signal sources. Pig has an estimated audience of 4,161,358 people in United Kingdom.
Pig has an estimated audience of 4,161,358 people in United Kingdom. 62.3% are female, 37.7% are male, average age 45.3. Top brand affinities: Hobby, Wikipedia, Refrigerator, Distilled beverage, Kitchen.
Top brand affinities include Hobby, Wikipedia, Refrigerator, with strongest over-indexing on Hobby (2.23× the country average).
Demographically, the Pig audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
The typical Pig fan in United Kingdom is more female, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Pig profile in United Kingdom.
62.3% are female, 37.7% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 45.3 |
| Estimated audience size | 4,161,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Pig audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 7.8% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Pig audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fish and chips | Food & Beverages | 3.00× | ||
| 02 | Adoption | Kids & Family | 2.98× | ||
| 03 | Wikipedia | Internet & Social Media | 2.75× | ||
| 04 | Forestry | Home & Garden | 2.73× | ||
| 05 | Refrigerator | Home & Garden | 2.53× | ||
| 06 | Risk management | Business & Career | 2.51× | ||
| 07 | Hot tub | Home & Garden | 2.50× | ||
| 08 | Mobile home | Cars & Mobility | 2.45× | ||
| 09 | Satire | Literature | 2.33× | ||
| 10 | Hobby | Home & Garden | 2.23× | ||
| 11 | Volunteering | Politics & Society | 2.17× | ||
| 12 | Esso | Cars & Mobility | 2.04× | ||
| 13 | Distilled beverage | Food & Beverages | 1.91× | ||
| 14 | Vegetable | Food & Beverages | 1.88× | ||
| 15 | Aldi | Shopping | 1.76× | ||
| 16 | Nonprofit organization | Politics & Society | 1.66× | ||
| 17 | Internet & Social Media | 1.64× | |||
| 18 | William Hill (bookmaker) | Games | 1.63× | ||
| 19 | Kitchen | Home & Garden | 1.61× | ||
| 20 | Politics | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.37× | |
| Healthy Lifestyle | BALANCE | 1.31× | |
| Patriotism | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Career Orientation | POWER | 0.88× | |
| Price Sensitivity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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