A data profile of the people who buy, follow and care about Pig in Brazil — modelled from more than twelve digital signal sources. Pig has an estimated audience of 5,289,421 people in Brazil.
Pig has an estimated audience of 5,289,421 people in Brazil. 62.8% are female, 37.2% are male, average age 47.7. Top brand affinities: Esporte Clube Bahia, Grilling, MSN, Enel, Arsenal F.C..
Top brand affinities include Esporte Clube Bahia, Grilling, MSN, with strongest over-indexing on Esporte Clube Bahia (1.83× the country average).
Demographically, the Pig audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Pig fan in Brazil is more female, around 47.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Esporte Clube Bahia.
The key figures that characterise the Pig profile in Brazil.
62.8% are female, 37.2% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 47.7 |
| Estimated audience size | 5,289,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 9% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 42% |
of the worldwide Pig audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 7.8% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Pig audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smoked meat | Food & Beverages | 4.41× | ||
| 02 | Costa Rica | Travel & Leisure | 2.97× | ||
| 03 | Grilling | Food & Beverages | 2.58× | ||
| 04 | Ratinho | Sports | 2.56× | ||
| 05 | Steakhouse | Food & Beverages | 2.38× | ||
| 06 | Motorboat | Cars & Mobility | 2.16× | ||
| 07 | Makita | Home & Garden | 2.05× | ||
| 08 | Habib's | Food & Beverages | 2.03× | ||
| 09 | Arsenal F.C. | Sports | 1.96× | ||
| 10 | Goiás Esporte Clube | Sports | 1.85× | ||
| 11 | Esporte Clube Bahia | Sports | 1.83× | ||
| 12 | Bossa nova | Music & Radio | 1.83× | ||
| 13 | MSN | News | 1.75× | ||
| 14 | Public transport | Cars & Mobility | 1.73× | ||
| 15 | Street food | Food & Beverages | 1.70× | ||
| 16 | Bundesliga | Sports | 1.69× | ||
| 17 | Brad Pitt | Movies & TV | 1.67× | ||
| 18 | Fertilizer | Home & Garden | 1.61× | ||
| 19 | Enel | Home & Garden | 1.60× | ||
| 20 | Eduardo Costa | Music & Radio | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.10× | |
| Patriotism | CONSERVATISM | 1.97× | |
| Community Orientation | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.55× | |
| Quality Awareness | PREMIUM | 0.60× | |
| Design Affinity | PREMIUM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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