A data profile of the people who buy, follow and care about Pig in Germany — modelled from more than twelve digital signal sources. Pig has an estimated audience of 1,644,919 people in Germany.
Pig has an estimated audience of 1,644,919 people in Germany. 51.5% are female, 48.5% are male, average age 42.7. Top brand affinities: Nature, Dental tourism, Tagesschau, Netto Marken-Discount, Pets.
Top brand affinities include Nature, Dental tourism, Tagesschau, with strongest over-indexing on Nature (2.56× the country average).
Demographically, the Pig audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Pig fan in Germany is balanced, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Nature.
The key figures that characterise the Pig profile in Germany.
51.5% are female, 48.5% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 42.7 |
| Estimated audience size | 1,644,919 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Pig audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 7.8% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Pig audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dental tourism | Health | 14.94× | ||
| 02 | UniFi | Technology & Electronics | 10.24× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 4.84× | ||
| 04 | Luck | Health | 4.55× | ||
| 05 | Biochemistry | Business & Career | 3.88× | ||
| 06 | Nature | Home & Garden | 2.56× | ||
| 07 | MSN | News | 2.49× | ||
| 08 | Refrigerator | Home & Garden | 2.45× | ||
| 09 | Vacations | Travel & Leisure | 2.16× | ||
| 10 | Desserts | Food & Beverages | 2.06× | ||
| 11 | Focus | News | 2.04× | ||
| 12 | Netto Marken-Discount | Shopping | 1.99× | ||
| 13 | Tagesschau | Movies & TV | 1.98× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.90× | ||
| 15 | Family | Kids & Family | 1.63× | ||
| 16 | Internet & Social Media | 1.63× | |||
| 17 | Müller (company) | Food & Beverages | 1.62× | ||
| 18 | Transfermarkt | Sports | 1.61× | ||
| 19 | Pets | Pets & Animals | 1.55× | ||
| 20 | Politics | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.68× | |
| Spirituality | BALANCE | 1.59× | |
| Need for Security | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Sports Activity | POWER | 0.80× | |
| DIY Mentality | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Pig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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