Pig Audience in Germany
Pig has an estimated audience of 1,644,919 people in Germany. 51.5% are female, 48.5% are male, average age 42.7. Top brand affinities: EVO Fitness, Jasmine Rae, D'yana.com.my, Keeper (password manager), Kapook.
Top brand affinities include EVO Fitness, Jasmine Rae, D'yana.com.my, with strongest over-indexing on EVO Fitness (16.01× the country average). Demographically, the Pig audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Category: Pets & Animals · Type: Topic
Demographics of Pig fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 42.7 |
| Estimated audience size | 1,644,919 |
Audience persona
The typical Pig fan in Germany is balanced, around 42.7 years old, with strong Pet Ownership tendencies and a notable affinity for EVO Fitness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EVO Fitness | 16.01× | Sports |
| Jasmine Rae | 12.08× | Music & Radio |
| D'yana.com.my | 8.89× | Fashion & Accessoires |
| Keeper (password manager) | 5.67× | Technology & Electronics |
| Kapook | 5.39× | News |
| Kobuleti | 5.0× | Travel & Leisure |
| Ensiferum | 4.71× | Music & Radio |
| Hug High School | 4.56× | Business & Career |
| L. J. Hooker | 4.53× | Home & Garden |
| Hattiesburg, Mississippi | 4.48× | Travel & Leisure |
| Miles&Smiles Kredi Kartı | 4.44× | Travel & Leisure |
| Kassav' | 4.24× | Music & Radio |
| Fantasy La Liga | 4.24× | Games |
| Scrapple | 3.98× | Food & Beverages |
| Mad About You | 3.79× | Movies & TV |
| Kodi (software) | 3.76× | Technology & Electronics |
| Fanad | 3.65× | Travel & Leisure |
| Ehrenfeld Apparel | 3.62× | Fashion & Accessoires |
| Manado | 3.61× | Travel & Leisure |
| Krummhörn | 3.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.57 |
| Healthy Lifestyle | BALANCE | 1.44 |
| Convenience Orientation | PREMIUM | 1.42 |
| Tradition | CONSERVATISM | 1.38 |
| Indulgence | JOY | 1.36 |
| Spirituality | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 7.8% |
| United Kingdom | 6.2% |
See Pig audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.