Eastern Europe Audience in United States

Eastern Europe has an estimated audience of 5,197,591 people in United States. 43.9% are female, 56.1% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Autism Awareness, Lithuania, Diabetes mellitus awareness.

The average Eastern Europe fan in United States is 45.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Autism Awareness, with strongest over-indexing on Capital One (9.9× the country average). Demographically, the Eastern Europe audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Eastern Europe fans

Demographic split for Eastern Europe audience in United States
MetricValue
Female43.9%
Male56.1%
Average age45.0
Estimated audience size5,197,591

Audience persona

The typical Eastern Europe fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Eastern Europe in United States
RegionReachAffinity
California727,9281.27×
Texas473,0331.06×
Florida401,7551.14×
New York345,9601.19×
Pennsylvania190,2241.09×
Illinois187,4911.08×
Georgia155,5800.97×
North Carolina150,0320.96×
Virginia139,3191.1×
Ohio137,8770.86×
Massachusetts130,8381.28×
Michigan129,8180.96×
New Jersey125,9920.95×
Washington123,6561.19×
Arizona114,8531.08×
Maryland96,9311.08×
Tennessee92,7490.89×
Colorado91,0841.11×
Indiana86,5430.91×
Minnesota85,8261.15×
Wisconsin82,2731.05×
Missouri76,2380.91×
Oregon71,6831.2×
South Carolina70,0050.9×
Connecticut58,5151.12×
Kentucky57,6890.89×
Alabama54,1160.75×
Louisiana53,1490.79×
Utah51,4161.1×
Oklahoma48,4540.84×
Nevada48,2660.96×
Iowa37,7040.88×
Kansas33,9720.83×
Arkansas33,1730.77×
Mississippi28,8470.67×
Washington, District of Columbia25,3881.63×
Nebraska25,0860.96×
Idaho25,0460.96×
New Hampshire22,8931.12×
Hawaii22,1750.99×
West Virginia21,0360.87×
Maine19,8831.07×
New Mexico19,4330.75×
Rhode Island17,6841.07×
Alaska13,2031.19×
Montana12,2000.85×
Delaware11,5950.81×
South Dakota10,9060.91×
Vermont10,8711.19×
North Dakota9,2910.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eastern Europe audience
BrandAffinityCategory
Capital One9.9×Business & Career
Google Maps8.4×Internet & Social Media
Autism Awareness19.03×Health
Lithuania41.59×Travel & Leisure
Diabetes mellitus awareness12.48×Health
Indeed.com7.57×Business & Career
Google News10.8×News
CarGurus10×Cars & Mobility
Bagel24.63×Food & Beverages
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Circle K9.49×Shopping
DeviantArt8.41×Internet & Social Media
Diane Keaton7.34×Movies & TV
AccuWeather7.54×Home & Garden
Billy Bob Thornton9.93×Movies & TV
Enterprise Rent-A-Car6.87×Cars & Mobility
Pierce Brosnan13.51×Movies & TV
Income tax13.19×Business & Career
Bruce Willis7.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eastern Europe audience
TraitClusterScore
PatriotismCONSERVATISM3.16
TravellingTHRILL1.93
Early Adopter MentalityPOWER1.75
Design AffinityPREMIUM1.74
Urban LifestyleOPEN1.7
Sports ActivityPOWER1.7

Worldwide distribution

Worldwide audience distribution share by country for Eastern Europe
CountryShare
Romania15.4%
United States13.2%
Germany6.2%

See Eastern Europe audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Eastern Europe have in United States?

Eastern Europe has an estimated audience of 5,197,591 people in United States, concentrated in California and Texas.

What is the gender split and age of Eastern Europe fans?

43.9% of Eastern Europe fans are female, 56.1% are male, with an average age of 45.0 years.

Which brands do Eastern Europe fans like most?

Eastern Europe fans show strongest brand affinity for Capital One (9.9×), Google Maps (8.4×), and Autism Awareness (19.03×) over the country average.

Where do Eastern Europe fans live in United States?

Eastern Europe fans in United States are most concentrated in California (reach 727,928), Texas (reach 473,033), and Florida (reach 401,755). These three regions account for the largest share of the active audience.

What other brands do Eastern Europe fans also like?

Beyond Eastern Europe itself, the audience over-indexes on Google Maps (8.4×), Autism Awareness (19.03×), Lithuania (41.59×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eastern Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.