Eastern Europe Audience in United States
Eastern Europe has an estimated audience of 5,197,591 people in United States. 43.9% are female, 56.1% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Bank account, Urban Outfitters, Nationality, Israel.
The average Eastern Europe fan in United States is 45.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Bank account, Urban Outfitters, with strongest over-indexing on Natural rubber (7.25× the country average). Demographically, the Eastern Europe audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Eastern Europe fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 45.0 |
| Estimated audience size | 5,197,591 |
Audience persona
The typical Eastern Europe fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 727,928 | 1.27× |
| Texas | 473,033 | 1.06× |
| Florida | 401,755 | 1.14× |
| New York | 345,960 | 1.19× |
| Pennsylvania | 190,224 | 1.09× |
| Illinois | 187,491 | 1.08× |
| Georgia | 155,580 | 0.97× |
| North Carolina | 150,032 | 0.96× |
| Virginia | 139,319 | 1.1× |
| Ohio | 137,877 | 0.86× |
| Massachusetts | 130,838 | 1.28× |
| Michigan | 129,818 | 0.96× |
| New Jersey | 125,992 | 0.95× |
| Washington | 123,656 | 1.19× |
| Arizona | 114,853 | 1.08× |
| Maryland | 96,931 | 1.08× |
| Tennessee | 92,749 | 0.89× |
| Colorado | 91,084 | 1.11× |
| Indiana | 86,543 | 0.91× |
| Minnesota | 85,826 | 1.15× |
| Wisconsin | 82,273 | 1.05× |
| Missouri | 76,238 | 0.91× |
| Oregon | 71,683 | 1.2× |
| South Carolina | 70,005 | 0.9× |
| Connecticut | 58,515 | 1.12× |
| Kentucky | 57,689 | 0.89× |
| Alabama | 54,116 | 0.75× |
| Louisiana | 53,149 | 0.79× |
| Utah | 51,416 | 1.1× |
| Oklahoma | 48,454 | 0.84× |
| Nevada | 48,266 | 0.96× |
| Iowa | 37,704 | 0.88× |
| Kansas | 33,972 | 0.83× |
| Arkansas | 33,173 | 0.77× |
| Mississippi | 28,847 | 0.67× |
| Washington, District of Columbia | 25,388 | 1.63× |
| Nebraska | 25,086 | 0.96× |
| Idaho | 25,046 | 0.96× |
| New Hampshire | 22,893 | 1.12× |
| Hawaii | 22,175 | 0.99× |
| West Virginia | 21,036 | 0.87× |
| Maine | 19,883 | 1.07× |
| New Mexico | 19,433 | 0.75× |
| Rhode Island | 17,684 | 1.07× |
| Alaska | 13,203 | 1.19× |
| Montana | 12,200 | 0.85× |
| Delaware | 11,595 | 0.81× |
| South Dakota | 10,906 | 0.91× |
| Vermont | 10,871 | 1.19× |
| North Dakota | 9,291 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 7.25× | Cars & Mobility |
| Bank account | 6.75× | Business & Career |
| Urban Outfitters | 4.22× | Shopping |
| Nationality | 3.15× | Politics & Society |
| Israel | 2.99× | Travel & Leisure |
| Minnesota | 2.45× | Travel & Leisure |
| Emperor Entertainment Group | 15.19× | Business & Career |
| Governor of Michigan | 8.91× | Politics & Society |
| Goop | 5.78× | Internet & Social Media |
| Wok | 7.04× | Food & Beverages |
| Google Home | 6.1× | Technology & Electronics |
| Hibachi | 7.04× | Food & Beverages |
| Grinch | 3.6× | Movies & TV |
| headspace | 8.19× | Health |
| Vocal harmony | 3.8× | Music & Radio |
| El Paso County, Colorado | 10.34× | Travel & Leisure |
| Cherish (group) | 8.72× | Music & Radio |
| Litter box | 1.59× | Pets & Animals |
| Jeep Wagoneer | 4.34× | Cars & Mobility |
| Grace Slick | 6.32× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.16 |
| Travelling | THRILL | 1.93 |
| Early Adopter Mentality | POWER | 1.75 |
| Design Affinity | PREMIUM | 1.74 |
| Urban Lifestyle | OPEN | 1.7 |
| Sports Activity | POWER | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| Romania | 15.4% |
| United States | 13.2% |
| Germany | 6.2% |
See Eastern Europe audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does Eastern Europe have in United States?
Eastern Europe has an estimated audience of 5,197,591 people in United States, concentrated in California and Texas.
What is the gender split and age of Eastern Europe fans?
43.9% of Eastern Europe fans are female, 56.1% are male, with an average age of 45.0 years.
Which brands do Eastern Europe fans like most?
Eastern Europe fans show strongest brand affinity for Natural rubber (7.25×), Bank account (6.75×), and Urban Outfitters (4.22×) over the country average.
Where do Eastern Europe fans live in United States?
Eastern Europe fans in United States are most concentrated in California (reach 727,928), Texas (reach 473,033), and Florida (reach 401,755). These three regions account for the largest share of the active audience.
What other brands do Eastern Europe fans also like?
Beyond Eastern Europe itself, the audience over-indexes on Bank account (6.75×), Urban Outfitters (4.22×), Nationality (3.15×), and Israel (2.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Eastern Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.