Butter Audience in United States

Butter has an estimated audience of 22,464,630 people in United States. 66.1% are female, 33.9% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Scooby-Doo, MSN, FIFA World Cup, Honda HR-V.

The average Butter fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Scooby-Doo, MSN, with strongest over-indexing on Kia Sportage (20.87× the country average). Demographically, the Butter audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Butter fans

Demographic split for Butter audience in United States
MetricValue
Female66.1%
Male33.9%
Average age42.3
Estimated audience size22,464,630

Audience persona

The typical Butter fan in United States is more female, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Butter in United States
RegionReachAffinity
California3,167,8581.28×
Texas2,100,2631.09×
New York1,974,3301.57×
Florida1,539,7371.01×
Arizona1,127,2942.46×
Illinois767,3761.03×
Pennsylvania746,5750.99×
Michigan731,7451.25×
Georgia687,2280.99×
North Carolina654,9980.97×
Ohio652,3400.94×
New Jersey625,3521.09×
Virginia513,5710.94×
Washington501,2031.11×
Tennessee437,1450.97×
Indiana436,4431.06×
Colorado433,7591.23×
Massachusetts410,7510.93×
Maryland364,7230.94×
Wisconsin342,1511.01×
Missouri332,8890.92×
South Carolina328,4130.97×
Minnesota324,2251.01×
Louisiana301,8331.04×
Alabama276,0520.88×
Kentucky273,7830.97×
Oregon268,7081.04×
Oklahoma248,5691×
Connecticut220,8430.98×
Nevada218,3341×
Utah194,0820.96×
Arkansas179,8950.97×
Iowa170,4110.92×
Mississippi170,1810.92×
Kansas160,0610.9×
Idaho123,4091.1×
New Mexico103,2350.92×
Nebraska99,0370.88×
Hawaii87,1210.9×
West Virginia87,0120.83×
New Hampshire66,2490.75×
Maine64,6140.8×
Rhode Island55,9870.78×
Montana55,0410.88×
Washington, District of Columbia53,4530.79×
Delaware52,7540.85×
Vermont42,9041.09×
North Dakota39,3910.85×
South Dakota38,3550.74×
Alaska35,7830.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Butter audience
BrandAffinityCategory
Kia Sportage20.87×Cars & Mobility
Scooby-Doo3.53×Movies & TV
MSN2.36×News
FIFA World Cup2.26×Sports
Honda HR-V14.35×Cars & Mobility
Staples (Canada)2.88×Business & Career
Hobby Lobby2.12×Home & Garden
Dough3.44×Food & Beverages
Hors d'oeuvre4.7×Food & Beverages
Aldi1.93×Shopping
Happiness1.54×Health
Vegetable1.99×Food & Beverages
Pre-school playgroup15.06×Kids & Family
Vinegar4.22×Food & Beverages
Taco Bell1.79×Food & Beverages
Aubrey Plaza5.18×Movies & TV
Chick-fil-A1.68×Food & Beverages
Livestock1.74×Pets & Animals
Spas1.63×Beauty & Wellness
Dentistry2.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Butter audience
TraitClusterScore
ExtroversionTHRILL1.53
IndulgenceJOY1.37
Healthy LifestyleBALANCE1.31
Community OrientationOPEN1.27
Family OrientationCONSERVATISM1.24
Price SensitivityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Butter
CountryShare
United States30.8%
Italy8.1%
United Kingdom5.7%

See Butter audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Butter have in United States?

Butter has an estimated audience of 22,464,630 people in United States, concentrated in California and Texas.

What is the gender split and age of Butter fans?

66.1% of Butter fans are female, 33.9% are male, with an average age of 42.3 years.

Which brands do Butter fans like most?

Butter fans show strongest brand affinity for Kia Sportage (20.87×), Scooby-Doo (3.53×), and MSN (2.36×) over the country average.

Where do Butter fans live in United States?

Butter fans in United States are most concentrated in California (reach 3,167,858), Texas (reach 2,100,263), and New York (reach 1,974,330). These three regions account for the largest share of the active audience.

What other brands do Butter fans also like?

Beyond Butter itself, the audience over-indexes on Scooby-Doo (3.53×), MSN (2.36×), FIFA World Cup (2.26×), and Honda HR-V (14.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.