Rascasse Audience Intelligence

Butter Audience in United States

Name: Butter — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Butter in United States — modelled from more than twelve digital signal sources. Butter has an estimated audience of 22,464,630 people in United States.

#972among Topic in United States #125in Food & Beverages

The average Butter fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Dough, Hors d'oeuvre, Vinegar, with strongest over-indexing on Dough (3.36× the country average).

Demographically, the Butter audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Butter fan in United States is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Dough.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Butter profile in United States.

Audience size

22.5M

in United States

Gender

66.1%♀

33.9% male

Age

42.3

average years

Country rank

#1421

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Butter fans

66.1% are female, 33.9% are male, average age 42.3.

Fig. 02

Gender split

66.1%

Female

33.9%

Male

Demographic split for Butter audience in United States
Metric	Value
Female	66.1%
Male	33.9%
Average age	42.3
Estimated audience size	22,464,630

Fig. 03

Age distribution

Age distribution of the Butter audience in United States
Age bracket	Share	%
16-19		13%
20-29		17%
30-39		20%
40-49		23%
50+		26%

Fig. 04

Worldwide distribution

30.8%

of the worldwide Butter audience comes from United States.

Worldwide audience distribution share by country for Butter
Country	Share
United States	30.8%
Italy	8.1%
United Kingdom	5.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Butter audience in United States is strongest.

Fig. 05

Top regions by affinity

Butter fans by region: top regions in United States
#	Region	Reach	×
01	Arizona	~1M	2.44×
02	New York	~2.5M	1.99×
03	California	~3.5M	1.35×
04	New Jersey	~700K	1.16×
05	Colorado	~400K	1.14×
06	Michigan	~700K	1.11×
07	Vermont	~40K	1.09×
08	Texas	~2M	1.07×
09	Pennsylvania	~800K	1.06×
10	Louisiana	~300K	1.04×
11	Idaho	~100K	1.04×
12	Washington	~500K	1.02×
13	Indiana	~400K	1.02×
14	Illinois	~700K	1.00×
15	Georgia	~700K	0.99×
16	Kentucky	~300K	0.99×
17	Wisconsin	~300K	0.98×
18	Connecticut	~200K	0.98×
19	Arkansas	~200K	0.98×
20	Utah	~200K	0.97×
21	North Carolina	~600K	0.96×
22	Oregon	~200K	0.96×
23	Oklahoma	~200K	0.96×
24	Minnesota	~300K	0.95×
25	Nevada	~200K	0.95×
26	South Carolina	~300K	0.94×
27	Kansas	~200K	0.94×
28	Virginia	~500K	0.93×
29	Maryland	~400K	0.93×
30	Hawaii	~90K	0.93×
31	Ohio	~600K	0.92×
32	New Mexico	~100K	0.92×
33	Nebraska	~100K	0.92×
34	Montana	~60K	0.92×
35	North Dakota	~40K	0.92×
36	Florida	~1.5M	0.91×
37	Mississippi	~200K	0.91×
38	Iowa	~200K	0.91×
39	Massachusetts	~400K	0.90×
40	Missouri	~300K	0.90×
41	Alabama	~300K	0.90×
42	Tennessee	~400K	0.89×
43	South Dakota	~50K	0.89×
44	Delaware	~50K	0.87×
45	West Virginia	~90K	0.85×
46	Rhode Island	~60K	0.85×
47	Alaska	~40K	0.85×
48	Maine	~70K	0.84×
49	New Hampshire	~70K	0.80×
50	Washington, District of Columbia	~50K	0.75×

Affinity by region — Butter, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Butter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Butter audience
#	Interest	Category	×
01	Hors d'oeuvre	Food & Beverages	4.80×
02	Vinegar	Food & Beverages	4.08×
03	British cuisine	Food & Beverages	4.00×
04	Dough	Food & Beverages	3.36×
05	Buffalo wing	Food & Beverages	2.95×
06	Microwave oven	Home & Garden	2.31×
07	Pastry	Food & Beverages	2.01×
08	Cookbook	Food & Beverages	1.95×
09	Scooby-Doo	Movies & TV	1.90×
10	KFC	Food & Beverages	1.83×
11	Bakery	Food & Beverages	1.76×
12	Genetics	Kids & Family	1.70×
13	Snack food	Food & Beverages	1.69×
14	Real property	Home & Garden	1.67×
15	Radio	Technology & Electronics	1.63×
16	Pizza Hut	Food & Beverages	1.60×
17	Vegetable	Food & Beverages	1.60×
18	Milk	Food & Beverages	1.59×
19	Subway	Food & Beverages	1.54×
20	Foodie	Food & Beverages	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Butter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Butter audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.51×
Spirituality	BALANCE	1.50×
Community Orientation	OPEN	1.43×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Butter audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.84×
Risk Appetite	THRILL	0.92×
Pet Ownership	JOY	0.93×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Butter have in United States?

Butter has an estimated audience of 22,464,630 people in United States, concentrated in California and New York.

What is the gender split and age of Butter fans?

66.1% of Butter fans are female, 33.9% are male, with an average age of 42.3 years.

Which brands do Butter fans like most?

Butter fans show strongest brand affinity for Dough (3.36×), Hors d'oeuvre (4.8×), and Vinegar (4.08×) over the country average.

Where do Butter fans live in United States?

Butter fans in United States are most concentrated in California (reach ~3.5M), New York (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

What other brands do Butter fans also like?

Beyond Butter itself, the audience over-indexes on Hors d'oeuvre (4.8×), Vinegar (4.08×), British cuisine (4×), and Pizza Hut (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Butter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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