A data profile of the people who buy, follow and care about Butter in Spain — modelled from more than twelve digital signal sources. Butter has an estimated audience of 2,253,144 people in Spain.
Butter has an estimated audience of 2,253,144 people in Spain. 75.3% are female, 24.7% are male, average age 47.2. Top brand affinities: Refrigerator, IBEX 35, Take-out, Aldi, WhatsApp.
Top brand affinities include Refrigerator, IBEX 35, Take-out, with strongest over-indexing on Refrigerator (3.93× the country average).
Demographically, the Butter audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Butter fan in Spain is more female, around 47.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Butter profile in Spain.
75.3% are female, 24.7% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 47.2 |
| Estimated audience size | 2,253,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 37% |
of the worldwide Butter audience comes from Spain.
| Country | Share |
|---|---|
| United States | 30.8% |
| Italy | 8.1% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Butter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Convenience food | Food & Beverages | 9.00× | ||
| 02 | Dishwasher | Home & Garden | 5.41× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 4.65× | ||
| 04 | Refrigerator | Home & Garden | 3.93× | ||
| 05 | SD Eibar | Sports | 3.71× | ||
| 06 | Volunteering | Politics & Society | 3.15× | ||
| 07 | Candy | Food & Beverages | 2.87× | ||
| 08 | Breakfast | Food & Beverages | 2.59× | ||
| 09 | Take-out | Food & Beverages | 2.51× | ||
| 10 | Aldi | Shopping | 2.44× | ||
| 11 | IBEX 35 | Business & Career | 2.38× | ||
| 12 | Genetics | Kids & Family | 2.38× | ||
| 13 | Caixabank | Business & Career | 2.20× | ||
| 14 | Internet & Social Media | 2.05× | |||
| 15 | Desserts | Food & Beverages | 2.05× | ||
| 16 | Distilled beverage | Food & Beverages | 2.05× | ||
| 17 | Julio Iglesias | Music & Radio | 1.98× | ||
| 18 | Iberia (airline) | Travel & Leisure | 1.87× | ||
| 19 | Kitchen | Home & Garden | 1.64× | ||
| 20 | Mercadona | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.68× | |
| Quality Awareness | PREMIUM | 1.83× | |
| Community Orientation | OPEN | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.92× | |
| Social Media Usage | JOY | 0.97× | |
| Risk Appetite | THRILL | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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