A data profile of the people who buy, follow and care about Butter in Italy — modelled from more than twelve digital signal sources. Butter has an estimated audience of 5,924,668 people in Italy.
Butter has an estimated audience of 5,924,668 people in Italy. 69.5% are female, 30.5% are male, average age 45.1. Top brand affinities: Milk, Volunteering, Genetics, Rice, Coop.
Top brand affinities include Milk, Volunteering, Genetics, with strongest over-indexing on Milk (2.97× the country average).
Demographically, the Butter audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Butter fan in Italy is more female, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Milk.
The key figures that characterise the Butter profile in Italy.
69.5% are female, 30.5% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 45.1 |
| Estimated audience size | 5,924,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Butter audience comes from Italy.
| Country | Share |
|---|---|
| United States | 30.8% |
| Italy | 8.1% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Butter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pudding | Food & Beverages | 5.04× | ||
| 02 | Rice | Food & Beverages | 3.48× | ||
| 03 | Microwave oven | Home & Garden | 3.26× | ||
| 04 | Biochemistry | Business & Career | 3.11× | ||
| 05 | Milk | Food & Beverages | 2.97× | ||
| 06 | Baking powder | Food & Beverages | 2.91× | ||
| 07 | Snack food | Food & Beverages | 2.61× | ||
| 08 | Genetics | Kids & Family | 2.36× | ||
| 09 | General practitioner | Health | 2.36× | ||
| 10 | Volunteering | Politics & Society | 2.21× | ||
| 11 | Grilling | Food & Beverages | 2.21× | ||
| 12 | Kitchenware | Home & Garden | 2.13× | ||
| 13 | Wikipedia | Internet & Social Media | 2.07× | ||
| 14 | Fast casual restaurants | Food & Beverages | 2.03× | ||
| 15 | Coop | Food & Beverages | 1.85× | ||
| 16 | Slovenia | Travel & Leisure | 1.83× | ||
| 17 | Instant messaging | Internet & Social Media | 1.79× | ||
| 18 | Innovation | Business & Career | 1.70× | ||
| 19 | Confectionery | Food & Beverages | 1.64× | ||
| 20 | Organic food | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.82× | |
| Indulgence | JOY | 1.60× | |
| Community Orientation | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.85× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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