Rascasse Audience Intelligence

Global cuisine Audience in United States

A data profile of the people who buy, follow and care about Global cuisine in United States — modelled from more than twelve digital signal sources. Global cuisine has an estimated audience of 9,046,466 people in United States.

#17among Cuisine in United States#2494among Topic in United States#298in Food & Beverages

The average Global cuisine fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Finger food, British cuisine, Sourdough, with strongest over-indexing on Finger food (10.76× the country average).

Demographically, the Global cuisine audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Global cuisine fan in United States is more female, around 43.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Finger food.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Global cuisine profile in United States.

Audience size
9M
in United States
Gender
60.5%♀
39.5% male
Age
43.1
average years
Country rank
#3953
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Global cuisine fans

60.5% are female, 39.5% are male, average age 43.1.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Global cuisine audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.1
Estimated audience size9,046,466
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Global cuisine audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4923%
50+29%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Global cuisine audience comes from United States.

Worldwide audience distribution share by country for Global cuisine
CountryShare
United States28.8%
United Kingdom10.0%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Global cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Global cuisine fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.55×
02Colorado~200K1.42×
03North Dakota~30K1.36×
04Georgia~400K1.26×
05Louisiana~100K1.23×
06Rhode Island~30K1.21×
07Montana~30K1.20×
08Delaware~30K1.18×
09Ohio~300K1.15×
10Maine~40K1.14×
11Hawaii~40K1.12×
12West Virginia~50K1.11×
13New Hampshire~40K1.11×
14Washington, District of Columbia~30K1.10×
15Mississippi~80K1.05×
16New Mexico~50K1.05×
17Idaho~50K1.05×
18Nebraska~50K1.04×
19Vermont~20K1.04×
20Alaska~20K1.02×
21Arkansas~80K1.01×
22South Dakota~20K1.01×
23Kansas~70K1.00×
24Iowa~70K0.98×
25Oklahoma~100K0.97×
26Kentucky~100K0.95×
27Nevada~80K0.95×
28Utah~80K0.95×
29Connecticut~90K0.94×
30Alabama~100K0.93×
31Oregon~100K0.93×
32Wisconsin~100K0.92×
33Missouri~100K0.91×
34South Carolina~100K0.91×
35Minnesota~100K0.90×
36Tennessee~200K0.89×
37Massachusetts~200K0.89×
38Indiana~100K0.89×
39Maryland~100K0.88×
40Arizona~200K0.87×
41North Carolina~200K0.86×
42Washington~200K0.86×
43Michigan~200K0.85×
44New Jersey~200K0.85×
45Virginia~200K0.85×
46Pennsylvania~300K0.83×
47Illinois~200K0.81×
48Florida~500K0.74×
49New York~400K0.73×
50Texas~500K0.68×
Fig. 06

Affinity by region

Affinity by region — Global cuisine, United States
0.68×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Global cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Global cuisine audience
#·InterestCategoryAffinity×
01Instant noodleFood & Beverages17.90×
02SourdoughFood & Beverages12.80×
03Finger foodFood & Beverages10.76×
04British cuisineFood & Beverages10.72×
05FIFA Club World CupSports7.48×
06San Diego PadresSports6.39×
07DoughFood & Beverages4.77×
08Web serverTechnology & Electronics4.56×
09FlatbreadFood & Beverages4.24×
10Milwaukee BrewersSports3.87×
11La LigaSports3.76×
12Street foodFood & Beverages2.80×
13Detroit TigersSports2.46×
14PastryFood & Beverages2.31×
15Pizza HutFood & Beverages2.02×
16Las VegasTravel & Leisure2.01×
17VegetableFood & Beverages1.93×
18Domino's PizzaFood & Beverages1.81×
19T-MobileTechnology & Electronics1.73×
20Chick-fil-AFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Global cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Global cuisine audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.69×
Convenience OrientationPREMIUM1.44×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Global cuisine audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Global cuisine have in United States?

Global cuisine has an estimated audience of 9,046,466 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Global cuisine fans?

60.5% of Global cuisine fans are female, 39.5% are male, with an average age of 43.1 years.

03

Which brands do Global cuisine fans like most?

Global cuisine fans show strongest brand affinity for Finger food (10.76×), British cuisine (10.72×), and Sourdough (12.8×) over the country average.

04

Where do Global cuisine fans live in United States?

Global cuisine fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Global cuisine fans also like?

Beyond Global cuisine itself, the audience over-indexes on British cuisine (10.72×), Sourdough (12.8×), Dough (4.77×), and Instant noodle (17.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Global cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Global cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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