Global cuisine Audience in United States

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Global cuisine has an estimated audience of 9,046,466 people in United States. 60.5% are female, 39.5% are male, average age 43.1. Top regions: California, Ohio, Texas. Top brand affinities: Nationality, Goop, Governor of Michigan, Wok, headspace.

The average Global cuisine fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Ohio, Texas. Top brand affinities include Nationality, Goop, Governor of Michigan, with strongest over-indexing on Nationality (6.46× the country average). Demographically, the Global cuisine audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Global cuisine fans

Demographic split for Global cuisine audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.1
Estimated audience size9,046,466

Audience persona

The typical Global cuisine fan in United States is more female, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Global cuisine in United States
RegionReachAffinity
California1,757,0091.77×
Ohio416,7491.5×
Texas302,1600.39×
Florida262,9940.43×
New York153,3230.3×
North Carolina135,7120.5×
Georgia134,6120.48×
Massachusetts128,2130.72×
Pennsylvania122,9750.4×
Colorado105,6070.74×
Mississippi95,6771.28×
Illinois90,2690.3×
Louisiana85,0690.73×
Arkansas84,9981.14×
Michigan84,0950.36×
Oklahoma83,1240.83×
Washington81,8340.45×
Kentucky81,8070.72×
Arizona80,5550.44×
Alabama79,1860.63×
Indiana79,0570.48×
Kansas79,0361.11×
West Virginia78,9861.87×
Virginia77,0130.35×
Tennessee75,4380.42×
South Carolina74,8980.55×
Idaho72,9391.61×
Wisconsin72,4940.53×
New Jersey71,3450.31×
Missouri70,6750.48×
Hawaii69,6771.79×
Iowa69,2610.93×
Montana68,7122.74×
Maryland66,4100.43×
North Dakota66,0353.55×
New Hampshire65,0811.83×
Nebraska63,7291.4×
Connecticut63,6320.7×
New Mexico63,3961.4×
Nevada63,1910.72×
Rhode Island62,8432.18×
Maine62,8061.94×
Oregon62,3840.6×
Utah62,0120.77×
Minnesota59,7880.46×
Delaware56,2782.25×
Washington, District of Columbia40,6351.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Global cuisine audience
BrandAffinityCategory
Nationality6.46×Politics & Society
Goop13.29×Internet & Social Media
Governor of Michigan15.53×Politics & Society
Wok12.14×Food & Beverages
headspace16.06×Health
Grinch6.83×Movies & TV
Google Home10.26×Technology & Electronics
Grace Slick12.85×Music & Radio
Hibachi11.42×Food & Beverages
Cherish (group)15.59×Music & Radio
Vocal harmony6.4×Music & Radio
El Paso County, Colorado15.4×Travel & Leisure
No Escape (1994 film)12.9×Movies & TV
Israel2.4×Travel & Leisure
Kikar HaShabbat18.37×News
TV Fanatic11.44×Movies & TV
Hipster10.34×Politics & Society
Mathcore8.61×Music & Radio
Combat sport1.72×Sports
Home construction1.54×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Global cuisine audience
TraitClusterScore
Risk AppetiteTHRILL2.32
Luxury OrientationPREMIUM1.73
Urban LifestyleOPEN1.54
ExtroversionTHRILL1.54
IndulgenceJOY1.38
SpiritualityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Global cuisine
CountryShare
United States28.8%
United Kingdom10.0%
Italy6.1%

See Global cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Global cuisine have in United States?

Global cuisine has an estimated audience of 9,046,466 people in United States, concentrated in California and Ohio.

What is the gender split and age of Global cuisine fans?

60.5% of Global cuisine fans are female, 39.5% are male, with an average age of 43.1 years.

Which brands do Global cuisine fans like most?

Global cuisine fans show strongest brand affinity for Nationality (6.46×), Goop (13.29×), and Governor of Michigan (15.53×) over the country average.

Where do Global cuisine fans live in United States?

Global cuisine fans in United States are most concentrated in California (reach 1,757,009), Ohio (reach 416,749), and Texas (reach 302,160). These three regions account for the largest share of the active audience.

What other brands do Global cuisine fans also like?

Beyond Global cuisine itself, the audience over-indexes on Goop (13.29×), Governor of Michigan (15.53×), Wok (12.14×), and headspace (16.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Global cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.