Global cuisine Audience in Germany
A data profile of the people who buy, follow and care about Global cuisine in Germany — modelled from more than twelve digital signal sources. Global cuisine has an estimated audience of 800,732 people in Germany.
The average Global cuisine fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tom Cruise, Organic chemistry, Tagesschau, with strongest over-indexing on Tom Cruise (6.22× the country average).
Demographically, the Global cuisine audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
The typical Global cuisine fan in Germany is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Tom Cruise.
At a glance
The key figures that characterise the Global cuisine profile in Germany.
Search interest · 12-month trend
Demographics of Global cuisine fans
51.1% are female, 48.9% are male, average age 42.6.
Gender split
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 42.6 |
| Estimated audience size | 800,732 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 20% | |
| 30-39 | 26% | |
| 40-49 | 24% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Global cuisine audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 10.0% |
| Italy | 6.1% |
Geography
Where the Global cuisine audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~50K | 1.13× | |
| 02 | Sachsen | ~40K | 1.09× | |
| 03 | Baden-Württemberg | ~100K | 1.06× | |
| 04 | Niedersachsen | ~80K | 0.97× | |
| 05 | Hessen | ~60K | 0.97× | |
| 06 | Bayern | ~100K | 0.91× | |
| 07 | Nordrhein-Westfalen | ~200K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Global cuisine audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic chemistry | Business & Career | 13.83× | ||
| 02 | Jet ski | Sports | 10.81× | ||
| 03 | Biochemistry | Business & Career | 6.65× | ||
| 04 | Tom Cruise | Movies & TV | 6.22× | ||
| 05 | Internet celebrity | Internet & Social Media | 6.07× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 6.03× | ||
| 07 | Sandra Bullock | Movies & TV | 5.79× | ||
| 08 | Brad Pitt | Movies & TV | 3.55× | ||
| 09 | Solar energy | Home & Garden | 2.94× | ||
| 10 | Online newspaper | News | 2.87× | ||
| 11 | Internet & Social Media | 2.80× | |||
| 12 | Postbank | Business & Career | 2.32× | ||
| 13 | Vacations | Travel & Leisure | 2.26× | ||
| 14 | Religion | Business & Career | 2.17× | ||
| 15 | German language | Politics & Society | 2.15× | ||
| 16 | Tagesschau | Movies & TV | 2.07× | ||
| 17 | Nature | Home & Garden | 2.04× | ||
| 18 | Netto Marken-Discount | Shopping | 1.79× | ||
| 19 | Aldi | Shopping | 1.62× | ||
| 20 | REWE | Shopping | 1.57× |
Personality of the Global cuisine audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.10× | |
| Spirituality | BALANCE | 2.00× | |
| Patriotism | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Sports Activity | POWER | 0.72× | |
| Luxury Orientation | PREMIUM | 0.75× |
Frequently asked questions
How many fans does Global cuisine have in Germany?
Global cuisine has an estimated audience of 800,732 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Global cuisine fans?
51.1% of Global cuisine fans are female, 48.9% are male, with an average age of 42.6 years.
Which brands do Global cuisine fans like most?
Global cuisine fans show strongest brand affinity for Tom Cruise (6.22×), Organic chemistry (13.83×), and Tagesschau (2.07×) over the country average.
Where do Global cuisine fans live in Germany?
Global cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Global cuisine fans also like?
Beyond Global cuisine itself, the audience over-indexes on Organic chemistry (13.83×), Tagesschau (2.07×), Biochemistry (6.65×), and Non-alcoholic beverage (6.03×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
See Global cuisine audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Global cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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