Sourdough Audience in United States

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Sourdough has an estimated audience of 4,084,725 people in United States. 68.6% are female, 31.4% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Flour, Global cuisine, Dough, Ancient history, Cereal.

The average Sourdough fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Flour, Global cuisine, Dough, with strongest over-indexing on Flour (9.29× the country average). Demographically, the Sourdough audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Sourdough fans

Demographic split for Sourdough audience in United States
MetricValue
Female68.6%
Male31.4%
Average age45.5
Estimated audience size4,084,725

Audience persona

The typical Sourdough fan in United States is more female, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Flour.

Top regions in United States

Top regions ranked by reach for Sourdough in United States
RegionReachAffinity
California721,2441.61×
Texas351,7271×
Florida279,6611.01×
New York241,0621.06×
Illinois133,0990.98×
Pennsylvania119,4860.87×
Ohio107,2400.85×
North Carolina104,3300.85×
Michigan102,6080.96×
New Jersey102,5710.99×
Georgia100,1630.8×
Arizona99,6131.19×
Washington96,4131.18×
Virginia92,1940.93×
Massachusetts84,6571.05×
Colorado79,8041.24×
Wisconsin70,7001.15×
Tennessee69,1580.84×
Minnesota68,5751.17×
Indiana67,5010.9×
Missouri63,0480.96×
Maryland54,6860.78×
Oregon51,5481.1×
Utah45,8871.25×
South Carolina45,8160.75×
Nevada38,9660.99×
Connecticut38,9240.95×
Kentucky38,5070.75×
Oklahoma38,0000.84×
Louisiana37,2100.71×
Alabama36,7200.64×
Iowa36,2751.08×
Kansas30,1120.94×
Idaho28,4261.39×
Arkansas28,2340.84×
Nebraska20,8021.02×
Mississippi19,7840.59×
Alaska17,3361.98×
Montana16,7511.48×
New Hampshire16,7481.04×
New Mexico16,7320.82×
Hawaii16,6710.95×
Maine15,7501.08×
West Virginia13,2480.7×
Rhode Island12,0390.93×
South Dakota11,4031.21×
Washington, District of Columbia9,7220.79×
North Dakota9,2301.1×
Delaware7,7040.68×
Wyoming6,8031.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sourdough audience
BrandAffinityCategory
Flour9.29×Food & Beverages
Global cuisine12.8×Food & Beverages
Dough6.86×Food & Beverages
Ancient history6.06×Politics & Society
Cereal5×Food & Beverages
Moody Blues37.74×Music & Radio
Dish (food)4.22×Food & Beverages
Sugar2.8×Food & Beverages
Agriculture2.47×Business & Career
Water2.11×Food & Beverages
Yard House6.21×Food & Beverages
Nutrient2.44×Food & Beverages
National language3.03×Politics & Society
Butter3.81×Food & Beverages
Eating1.96×Food & Beverages
In-N-Out Burger2.59×Food & Beverages
Nut (fruit)3.32×Food & Beverages
Oven2.49×Home & Garden
Pinterest1.8×Internet & Social Media
Aldi2.09×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sourdough audience
TraitClusterScore
SustainabilityBALANCE2.26
Design AffinityPREMIUM2.24
DIY MentalityTHRILL1.8
Healthy LifestyleBALANCE1.75
Sports ActivityPOWER1.56
Early Adopter MentalityPOWER1.42

Worldwide distribution

Worldwide audience distribution share by country for Sourdough
CountryShare
United States22.8%
Italy16.0%
Brazil6.8%

See Sourdough audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Sourdough have in United States?

Sourdough has an estimated audience of 4,084,725 people in United States, concentrated in California and Texas.

What is the gender split and age of Sourdough fans?

68.6% of Sourdough fans are female, 31.4% are male, with an average age of 45.5 years.

Which brands do Sourdough fans like most?

Sourdough fans show strongest brand affinity for Flour (9.29×), Global cuisine (12.8×), and Dough (6.86×) over the country average.

Where do Sourdough fans live in United States?

Sourdough fans in United States are most concentrated in California (reach 721,244), Texas (reach 351,727), and Florida (reach 279,661). These three regions account for the largest share of the active audience.

What other brands do Sourdough fans also like?

Beyond Sourdough itself, the audience over-indexes on Global cuisine (12.8×), Dough (6.86×), Ancient history (6.06×), and Cereal (5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sourdough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.