Rascasse Audience Intelligence

National language Audience in United States

A data profile of the people who buy, follow and care about National language in United States — modelled from more than twelve digital signal sources. National language has an estimated audience of 35,492,404 people in United States.

#498among Topic in United States#37in Politics & Society

The average National language fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Real property, Drudge Report, with strongest over-indexing on Google Maps (3.03× the country average).

Demographically, the National language audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National language fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National language profile in United States.

Audience size
35.5M
in United States
Gender
47.6%♀
52.4% male
Age
43.5
average years
Country rank
#701
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National language fans

47.6% are female, 52.4% are male, average age 43.5.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for National language audience in United States
MetricValue
Female47.6%
Male52.4%
Average age43.5
Estimated audience size35,492,404
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the National language audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

45.1%

of the worldwide National language audience comes from United States.

Worldwide audience distribution share by country for National language
CountryShare
United States45.1%
Taiwan11.1%
Pakistan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National language audience in United States is strongest.

Fig. 05

Top regions by affinity

National language fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~90K1.40×
02Alaska~100K1.32×
03North Dakota~100K1.32×
04South Dakota~100K1.25×
05Montana~100K1.22×
06Maine~100K1.14×
07Rhode Island~100K1.14×
08Delaware~100K1.13×
09New Hampshire~200K1.12×
10Hawaii~200K1.11×
11West Virginia~200K1.10×
12Washington, District of Columbia~100K1.09×
13New Mexico~200K1.06×
14Idaho~200K1.06×
15Nebraska~200K1.05×
16Mississippi~300K1.02×
17Arkansas~300K1.00×
18Kansas~300K0.99×
19Iowa~300K0.97×
20Oklahoma~400K0.95×
21Kentucky~400K0.94×
22Connecticut~300K0.94×
23Nevada~300K0.94×
24Utah~300K0.94×
25Louisiana~400K0.93×
26Oregon~400K0.93×
27Alabama~500K0.92×
28South Carolina~500K0.90×
29Wisconsin~500K0.90×
30Washington~600K0.89×
31Missouri~500K0.89×
32Colorado~500K0.89×
33Minnesota~500K0.89×
34Tennessee~600K0.88×
35Indiana~600K0.88×
36Arizona~600K0.87×
37Maryland~500K0.87×
38Massachusetts~600K0.86×
39Virginia~700K0.85×
40Michigan~800K0.84×
41New Jersey~800K0.83×
42Georgia~900K0.82×
43Ohio~900K0.82×
44North Carolina~900K0.82×
45Pennsylvania~1M0.80×
46Illinois~900K0.80×
47New York~1.5M0.74×
48Florida~1.5M0.71×
49Texas~2M0.70×
50California~2.5M0.65×
Fig. 06

Affinity by region

Affinity by region — National language, United States
0.65×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National language audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media3.03×
02MongoliaTravel & Leisure3.03×
03Drudge ReportSports2.53×
04City BankBusiness & Career2.36×
05Western UnionBusiness & Career2.34×
06Real propertyHome & Garden2.07×
07NASDAQBusiness & Career2.06×
08New York PostNews2.01×
09OtakuLiterature2.01×
10Made in USABusiness & Career1.88×
11House musicMusic & Radio1.82×
12DentistryBusiness & Career1.80×
13Chuck NorrisMovies & TV1.76×
14High schoolBusiness & Career1.74×
15Ace HardwareHome & Garden1.62×
16WhatsAppInternet & Social Media1.62×
17GeneticsKids & Family1.60×
18Spanish languagePolitics & Society1.56×
19The UPS StoreShopping1.51×
20Staples (Canada)Business & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
Need for SecurityCONSERVATISM1.37×
Quality AwarenessPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National language audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
MindfulnessBALANCE0.81×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National language have in United States?

National language has an estimated audience of 35,492,404 people in United States, concentrated in California and Texas.

02

What is the gender split and age of National language fans?

47.6% of National language fans are female, 52.4% are male, with an average age of 43.5 years.

03

Which brands do National language fans like most?

National language fans show strongest brand affinity for Google Maps (3.03×), Real property (2.07×), and Drudge Report (2.53×) over the country average.

04

Where do National language fans live in United States?

National language fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do National language fans also like?

Beyond National language itself, the audience over-indexes on Real property (2.07×), Drudge Report (2.53×), NASDAQ (2.06×), and The UPS Store (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See National language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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