Rascasse Audience Intelligence

National language Audience in Germany

A data profile of the people who buy, follow and care about National language in Germany — modelled from more than twelve digital signal sources. National language has an estimated audience of 728,116 people in Germany.

#3789among Topic in Germany#399in Politics & Society

The average National language fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jennifer Love Hewitt, Ronaldinho, James Franco, with strongest over-indexing on Jennifer Love Hewitt (20× the country average).

Demographically, the National language audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical National language fan in Germany is more male, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Jennifer Love Hewitt.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National language profile in Germany.

Audience size
728K
in Germany
Gender
36.8%♀
63.2% male
Age
40.0
average years
Country rank
#8570
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National language fans

36.8% are female, 63.2% are male, average age 40.0.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for National language audience in Germany
MetricValue
Female36.8%
Male63.2%
Average age40.0
Estimated audience size728,116
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the National language audience in Germany
Age bracketShare%
16-1912%
20-2922%
30-3925%
40-4926%
50+15%
Fig. 04

Worldwide distribution

0.9%

of the worldwide National language audience comes from Germany.

Worldwide audience distribution share by country for National language
CountryShare
United States45.1%
Taiwan11.1%
Pakistan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National language audience in Germany is strongest.

Fig. 05

Top regions by affinity

National language fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.43×
02Saarland~10K1.31×
03Sachsen-Anhalt~20K1.15×
04Brandenburg~20K1.08×
05Thüringen~20K1.07×
06Hamburg~20K1.00×
07Mecklenburg-Vorpommern~10K1.00×
08Schleswig-Holstein~30K0.97×
09Sachsen~30K0.94×
10Rheinland-Pfalz~30K0.93×
11Berlin~30K0.90×
12Niedersachsen~60K0.85×
13Hessen~50K0.85×
14Baden-Württemberg~80K0.83×
15Bayern~90K0.81×
16Nordrhein-Westfalen~100K0.79×
Fig. 06

Affinity by region

Affinity by region — National language, Germany
0.79×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National language audience
#·InterestCategoryAffinity×
01Jennifer Love HewittMovies & TV20.00×
02James FrancoMovies & TV20.00×
03Rosario DawsonMovies & TV20.00×
04Starship Troopers (film)Movies & TV20.00×
05RonaldinhoSports18.56×
06Michael B. JordanMovies & TV10.73×
07Ric FlairSports10.64×
08Jimmy KimmelMovies & TV9.59×
09HertzCars & Mobility9.06×
10Nicole ScherzingerMusic & Radio8.91×
11GorillaPets & Animals8.38×
12Jensen AcklesMovies & TV6.60×
13Instant GamingGames5.22×
14Country rapMusic & Radio5.17×
15Sandra BullockMovies & TV4.97×
16SatireLiterature3.23×
17Robert RedfordMovies & TV3.17×
18RyanairTravel & Leisure2.18×
19Netto Marken-DiscountShopping2.04×
20TagesschauMovies & TV1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National language audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.17×
PatriotismCONSERVATISM1.86×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National language audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
DIY MentalityTHRILL0.73×
Family OrientationCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National language have in Germany?

National language has an estimated audience of 728,116 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of National language fans?

36.8% of National language fans are female, 63.2% are male, with an average age of 40.0 years.

03

Which brands do National language fans like most?

National language fans show strongest brand affinity for Jennifer Love Hewitt (20×), Ronaldinho (18.56×), and James Franco (20×) over the country average.

04

Where do National language fans live in Germany?

National language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do National language fans also like?

Beyond National language itself, the audience over-indexes on Ronaldinho (18.56×), James Franco (20×), Rosario Dawson (20×), and Starship Troopers (film) (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See National language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for National language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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