National language Audience in Germany
National language has an estimated audience of 728,116 people in Germany. 36.8% are female, 63.2% are male, average age 40.0. Top regions: Brandenburg, Nordrhein-Westfalen, Sachsen-Anhalt. Top brand affinities: Jennifer Love Hewitt, Satire, Western Union, Bleacher Report, Country rap.
The average National language fan in Germany is 40.0 years old, more male, and lives primarily in Brandenburg. The audience is concentrated in Brandenburg, Nordrhein-Westfalen, Sachsen-Anhalt. Top brand affinities include Jennifer Love Hewitt, Satire, Western Union, with strongest over-indexing on Jennifer Love Hewitt (20× the country average). Demographically, the National language audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of National language fans
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 40.0 |
| Estimated audience size | 728,116 |
Audience persona
The typical National language fan in Germany is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Jennifer Love Hewitt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Brandenburg | 30,477 | 1.35× |
| Nordrhein-Westfalen | 30,379 | 0.19× |
| Sachsen-Anhalt | 30,258 | 1.6× |
| Baden-Württemberg | 30,153 | 0.3× |
| Bayern | 29,170 | 0.25× |
| Niedersachsen | 27,063 | 0.38× |
| Sachsen | 27,034 | 0.76× |
| Thüringen | 25,268 | 1.36× |
| Rheinland-Pfalz | 25,047 | 0.69× |
| Schleswig-Holstein | 22,968 | 0.88× |
| Hessen | 22,481 | 0.41× |
| Saarland | 21,916 | 2.45× |
| Bremen | 20,106 | 3.23× |
| Berlin | 20,067 | 0.62× |
| Hamburg | 17,057 | 1.04× |
| Mecklenburg-Vorpommern | 13,753 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jennifer Love Hewitt | 20× | Movies & TV |
| Satire | 8.81× | Literature |
| Western Union | 7.71× | Business & Career |
| Bleacher Report | 31.92× | Sports |
| Country rap | 9.83× | Music & Radio |
| James Franco | 20× | Movies & TV |
| Allgäu | 9.11× | Travel & Leisure |
| Rosario Dawson | 20× | Movies & TV |
| Ronaldinho | 15.07× | Sports |
| Sports Illustrated | 26.15× | Sports |
| Starship Troopers (film) | 20× | Movies & TV |
| Public administration | 9.71× | Business & Career |
| Lake Constance | 9.48× | Travel & Leisure |
| Bicycle wheel | 8.4× | Cars & Mobility |
| Jimmy Kimmel | 10.57× | Movies & TV |
| German television comedy | 6.1× | Movies & TV |
| Headphones | 5.35× | Technology & Electronics |
| Real property | 4.38× | Home & Garden |
| Pets | 1.69× | Pets & Animals |
| Tour de France | 5.09× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.04 |
| Spirituality | BALANCE | 1.81 |
| Convenience Orientation | PREMIUM | 1.42 |
| Urban Lifestyle | OPEN | 1.4 |
| Sustainability | BALANCE | 1.33 |
| Pet Ownership | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.1% |
| Taiwan | 11.1% |
| Pakistan | 5.4% |
See National language audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does National language have in Germany?
National language has an estimated audience of 728,116 people in Germany, concentrated in Brandenburg and Nordrhein-Westfalen.
What is the gender split and age of National language fans?
36.8% of National language fans are female, 63.2% are male, with an average age of 40.0 years.
Which brands do National language fans like most?
National language fans show strongest brand affinity for Jennifer Love Hewitt (20×), Satire (8.81×), and Western Union (7.71×) over the country average.
Where do National language fans live in Germany?
National language fans in Germany are most concentrated in Brandenburg (reach 30,477), Nordrhein-Westfalen (reach 30,379), and Sachsen-Anhalt (reach 30,258). These three regions account for the largest share of the active audience.
What other brands do National language fans also like?
Beyond National language itself, the audience over-indexes on Satire (8.81×), Western Union (7.71×), Bleacher Report (31.92×), and Country rap (9.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for National language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.