Rascasse Audience Intelligence

Kilt Audience in United States

A data profile of the people who buy, follow and care about Kilt in United States — modelled from more than twelve digital signal sources. Kilt has an estimated audience of 1,043,003 people in United States.

#8534among Topic in United States#945in Fashion & Accessoires

The average Kilt fan in United States is 45.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Angelababy, Liu Yifei, Mumbai, with strongest over-indexing on Angelababy (325.82× the country average).

Demographically, the Kilt audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Tradition, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kilt fan in United States is balanced, around 45.0 years old, with strong Tradition tendencies and a notable affinity for Angelababy.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kilt profile in United States.

Audience size
1M
in United States
Gender
50.0%♀
50.0% male
Age
45.0
average years
Country rank
#23022
Topic in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kilt fans

50.0% are female, 50.0% are male, average age 45.0.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Kilt audience in United States
MetricValue
Female50.0%
Male50.0%
Average age45.0
Estimated audience size1,043,003
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Kilt audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3917%
40-4925%
50+34%
Fig. 04

Worldwide distribution

38.6%

of the worldwide Kilt audience comes from United States.

Worldwide audience distribution share by country for Kilt
CountryShare
United States38.6%
United Kingdom12.8%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kilt audience in United States is strongest.

Fig. 05

Top regions by affinity

Kilt fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.31×
02Utah~10K1.26×
03Oregon~10K1.17×
04Oklahoma~10K1.17×
05Alaska~3K1.15×
06Idaho~6K1.13×
07Arkansas~10K1.12×
08Kansas~9K1.11×
09Washington~20K1.10×
10Alabama~20K1.08×
11Louisiana~10K1.07×
12Tennessee~20K1.06×
13Maine~4K1.06×
14Montana~3K1.06×
15Kentucky~10K1.04×
16West Virginia~5K1.04×
17Mississippi~9K1.02×
18New Hampshire~4K1.02×
19Texas~90K1.01×
20Missouri~20K1.01×
21Colorado~20K1.01×
22Rhode Island~3K1.01×
23Georgia~30K1.00×
24Virginia~30K1.00×
25Iowa~9K0.99×
26New Mexico~5K0.99×
27Pennsylvania~30K0.97×
28Michigan~30K0.97×
29Minnesota~10K0.97×
30Ohio~30K0.96×
31North Carolina~30K0.96×
32North Dakota~2K0.96×
33Connecticut~10K0.95×
34Nebraska~5K0.95×
35Washington, District of Columbia~3K0.95×
36Vermont~2K0.95×
37Indiana~20K0.94×
38South Carolina~10K0.94×
39South Dakota~2K0.93×
40Illinois~30K0.92×
41Maryland~20K0.92×
42Wisconsin~10K0.92×
43California~100K0.91×
44New York~50K0.91×
45Nevada~9K0.91×
46Florida~60K0.88×
47Delaware~3K0.87×
48New Jersey~20K0.85×
49Arizona~20K0.85×
50Hawaii~4K0.85×
Fig. 06

Affinity by region

Affinity by region — Kilt, United States
0.85×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kilt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kilt audience
#·InterestCategoryAffinity×
01AngelababyFashion & Accessoires325.82×
02Scottish Rugby UnionSports239.96×
03Liu YifeiMovies & TV201.73×
04Steven GerrardSports151.32×
0547 StreetFashion & Accessoires147.53×
06Aunt JemimaFood & Beverages120.36×
07Six Nations ChampionshipSports105.29×
08Zatarain'sFood & Beverages79.85×
09Chip EstenMovies & TV77.31×
10OcadoShopping76.51×
11Highland gamesSports67.25×
12Paul HollywoodFood & Beverages47.66×
13Civil War (comics)Literature40.53×
14MumbaiTravel & Leisure40.31×
15Rugby sevensSports38.06×
16ScotlandTravel & Leisure26.01×
17Crossfit TrainingSports18.80×
18ClamFood & Beverages17.94×
19rugbySports16.31×
20AldiShopping7.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kilt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kilt audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.37×
Healthy LifestyleBALANCE2.15×
IndulgenceJOY1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kilt audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.04×
Convenience OrientationPREMIUM1.15×
DIY MentalityTHRILL1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kilt have in United States?

Kilt has an estimated audience of 1,043,003 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kilt fans?

50.0% of Kilt fans are female, 50.0% are male, with an average age of 45.0 years.

03

Which brands do Kilt fans like most?

Kilt fans show strongest brand affinity for Angelababy (325.82×), Liu Yifei (201.73×), and Mumbai (40.31×) over the country average.

04

Where do Kilt fans live in United States?

Kilt fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kilt fans also like?

Beyond Kilt itself, the audience over-indexes on Liu Yifei (201.73×), Mumbai (40.31×), Aunt Jemima (120.36×), and Six Nations Championship (105.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Kilt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kilt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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