Kilt Audience in United States
Kilt has an estimated audience of 1,043,003 people in United States. 50.0% are female, 50.0% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Angelababy, Liu Yifei, Mumbai, Aunt Jemima, Six Nations Championship.
The average Kilt fan in United States is 45.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Angelababy, Liu Yifei, Mumbai, with strongest over-indexing on Angelababy (325.82× the country average). Demographically, the Kilt audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Kilt fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 45.0 |
| Estimated audience size | 1,043,003 |
Audience persona
The typical Kilt fan in United States is balanced, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Angelababy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 112,210 | 0.98× |
| Texas | 95,557 | 1.07× |
| Florida | 64,421 | 0.91× |
| New York | 54,812 | 0.94× |
| Pennsylvania | 34,565 | 0.98× |
| Illinois | 33,316 | 0.96× |
| Georgia | 33,085 | 1.03× |
| Ohio | 31,542 | 0.98× |
| North Carolina | 31,334 | 1× |
| Virginia | 27,073 | 1.07× |
| Michigan | 27,057 | 0.99× |
| Washington | 24,523 | 1.17× |
| Tennessee | 23,710 | 1.13× |
| New Jersey | 22,773 | 0.86× |
| Massachusetts | 19,921 | 0.97× |
| Arizona | 18,815 | 0.88× |
| Indiana | 18,117 | 0.95× |
| Missouri | 17,370 | 1.03× |
| Colorado | 17,132 | 1.04× |
| Maryland | 16,741 | 0.93× |
| Alabama | 15,766 | 1.08× |
| Oregon | 15,286 | 1.28× |
| South Carolina | 14,950 | 0.95× |
| Wisconsin | 14,703 | 0.94× |
| Louisiana | 14,530 | 1.08× |
| Minnesota | 14,398 | 0.96× |
| Oklahoma | 14,322 | 1.24× |
| Kentucky | 13,790 | 1.05× |
| Utah | 12,147 | 1.3× |
| Arkansas | 9,770 | 1.14× |
| Connecticut | 9,542 | 0.91× |
| Kansas | 9,273 | 1.13× |
| Nevada | 9,130 | 0.91× |
| Mississippi | 8,575 | 1× |
| Iowa | 8,494 | 0.99× |
| Idaho | 5,958 | 1.14× |
| New Mexico | 4,973 | 0.95× |
| West Virginia | 4,902 | 1.01× |
| Nebraska | 4,762 | 0.91× |
| New Hampshire | 4,104 | 1× |
| Maine | 3,960 | 1.06× |
| Hawaii | 3,373 | 0.75× |
| Washington, District of Columbia | 3,077 | 0.98× |
| Montana | 3,036 | 1.05× |
| Rhode Island | 2,777 | 0.84× |
| Alaska | 2,622 | 1.18× |
| Delaware | 2,249 | 0.78× |
| South Dakota | 2,122 | 0.88× |
| North Dakota | 1,787 | 0.83× |
| Vermont | 1,611 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Angelababy | 325.82× | Fashion & Accessoires |
| Liu Yifei | 201.73× | Movies & TV |
| Mumbai | 40.31× | Travel & Leisure |
| Aunt Jemima | 120.36× | Food & Beverages |
| Six Nations Championship | 105.29× | Sports |
| Scotland | 26.01× | Travel & Leisure |
| Steven Gerrard | 151.32× | Sports |
| Crossfit Training | 18.8× | Sports |
| Highland games | 67.25× | Sports |
| Civil War (comics) | 40.53× | Literature |
| Aldi | 7.82× | Shopping |
| Clam | 17.94× | Food & Beverages |
| rugby | 16.31× | Sports |
| Zatarain's | 79.85× | Food & Beverages |
| Rugby sevens | 38.06× | Sports |
| 47 Street | 147.53× | Fashion & Accessoires |
| Lorrie Morgan | 42.49× | Music & Radio |
| Ocado | 76.51× | Shopping |
| Paul Hollywood | 47.66× | Food & Beverages |
| Rugby union | 10.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.91 |
| Extroversion | THRILL | 1.83 |
| Individualism | JOY | 1.61 |
| Tradition | CONSERVATISM | 1.36 |
| Travelling | THRILL | 1.3 |
| Sustainability | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.7% |
| United Kingdom | 12.8% |
| Germany | 6.5% |
See Kilt audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Kilt have in United States?
Kilt has an estimated audience of 1,043,003 people in United States, concentrated in California and Texas.
What is the gender split and age of Kilt fans?
50.0% of Kilt fans are female, 50.0% are male, with an average age of 45.0 years.
Which brands do Kilt fans like most?
Kilt fans show strongest brand affinity for Angelababy (325.82×), Liu Yifei (201.73×), and Mumbai (40.31×) over the country average.
Where do Kilt fans live in United States?
Kilt fans in United States are most concentrated in California (reach 112,210), Texas (reach 95,557), and Florida (reach 64,421). These three regions account for the largest share of the active audience.
What other brands do Kilt fans also like?
Beyond Kilt itself, the audience over-indexes on Liu Yifei (201.73×), Mumbai (40.31×), Aunt Jemima (120.36×), and Six Nations Championship (105.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kilt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.