Zatarain's Audience in United States

Zatarain's logo

Zatarain's has an estimated audience of 356,509 people in United States. 63.7% are female, 36.3% are male, average age 41.2. Top regions: Texas, Louisiana, California. Top brand affinities: Stay-at-home parent, Gino D'Acampo, Calzedonia, Bombas, Jack Wills.

The average Zatarain's fan in United States is 41.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, California. Top brand affinities include Stay-at-home parent, Gino D'Acampo, Calzedonia, with strongest over-indexing on Stay-at-home parent (50.96× the country average). Demographically, the Zatarain's audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Zatarain's fans

Demographic split for Zatarain's audience in United States
MetricValue
Female63.7%
Male36.3%
Average age41.2
Estimated audience size356,509

Audience persona

The typical Zatarain's fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Stay-at-home parent.

Top regions in United States

Top regions ranked by reach for Zatarain's in United States
RegionReachAffinity
Texas34,9631.14×
Louisiana25,7495.6×
California22,8670.58×
Florida21,2280.88×
Georgia15,7421.43×
Alabama11,4272.29×
North Carolina11,1201.04×
New York10,8880.55×
Tennessee10,4021.45×
Illinois10,2300.86×
Ohio10,0830.92×
Michigan8,9170.96×
Pennsylvania8,3760.7×
Virginia8,0430.93×
Mississippi8,0302.73×
South Carolina6,9961.3×
Indiana6,7161.03×
Missouri6,6981.17×
Maryland5,8100.95×
Kentucky5,4151.21×
Washington5,2190.73×
Oklahoma5,1461.3×
Arizona5,0540.69×
Colorado4,6140.82×
Arkansas4,6001.57×
Wisconsin4,5220.84×
New Jersey4,0480.45×
Minnesota3,8940.76×
Massachusetts3,3740.48×
Kansas3,1671.13×
Oregon2,8900.71×
Iowa2,6580.9×
Nevada2,4920.72×
Utah1,9050.6×
Connecticut1,7510.49×
Nebraska1,4910.83×
West Virginia1,4010.84×
Idaho1,1600.65×
New Mexico1,1340.63×
Maine9030.71×
Delaware8260.84×
Washington, District of Columbia8010.75×
Montana7460.75×
New Hampshire7360.52×
Hawaii7140.47×
South Dakota6640.81×
Alaska6630.87×
North Dakota5960.81×
Rhode Island4900.43×
Wyoming3610.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zatarain's audience
BrandAffinityCategory
Stay-at-home parent50.96×Kids & Family
Gino D'Acampo138.24×Food & Beverages
Calzedonia55.31×Fashion & Accessoires
Bombas21.1×Fashion & Accessoires
Jack Wills91.78×Fashion & Accessoires
Food in a Minute57.62×
Quebec10.65×Travel & Leisure
Lea Salonga34.85×Movies & TV
Christmas lights8.89×Home & Garden
Kraft Dinner47.5×Food & Beverages
Red Ribbon (bakeshop)33.16×Food & Beverages
Ore-Ida38.63×Food & Beverages
Mardi Gras11.98×Travel & Leisure
LensCrafters7.99×Fashion & Accessoires
The Capital Grille12.35×Food & Beverages
Frank Zane35.72×Sports
Movies1.51×Movies & TV
McCormick & Company34.78×Food & Beverages
Long John Silver's8.94×Food & Beverages
Merchandising7.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zatarain's audience
TraitClusterScore
IndulgenceJOY1.6
Convenience OrientationPREMIUM1.54
Price SensitivityPREMIUM1.48
LGBTQ+ IdentityOPEN1.36
Family OrientationCONSERVATISM1.36
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Zatarain's
CountryShare
United States86.7%
United Kingdom2.1%
Canada1.8%

See Zatarain's audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Zatarain's have in United States?

Zatarain's has an estimated audience of 356,509 people in United States, concentrated in Texas and Louisiana.

What is the gender split and age of Zatarain's fans?

63.7% of Zatarain's fans are female, 36.3% are male, with an average age of 41.2 years.

Which brands do Zatarain's fans like most?

Zatarain's fans show strongest brand affinity for Stay-at-home parent (50.96×), Gino D'Acampo (138.24×), and Calzedonia (55.31×) over the country average.

Where do Zatarain's fans live in United States?

Zatarain's fans in United States are most concentrated in Texas (reach 34,963), Louisiana (reach 25,749), and California (reach 22,867). These three regions account for the largest share of the active audience.

What other brands do Zatarain's fans also like?

Beyond Zatarain's itself, the audience over-indexes on Gino D'Acampo (138.24×), Calzedonia (55.31×), Bombas (21.1×), and Jack Wills (91.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zatarain's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.