Kraft Dinner Audience in United States
Kraft Dinner has an estimated audience of 267,456 people in United States. 58.4% are female, 41.6% are male, average age 42.5. Top regions: California, Texas, New York.
The average Kraft Dinner fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Kraft Dinner audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Category: Food & Beverages · Type: Brand
Demographics of Kraft Dinner fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 42.5 |
| Estimated audience size | 267,456 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 27,504 | 0.94× |
| Texas | 17,856 | 0.78× |
| New York | 17,657 | 1.18× |
| Florida | 15,291 | 0.84× |
| Illinois | 10,669 | 1.2× |
| Michigan | 10,373 | 1.48× |
| Pennsylvania | 9,370 | 1.04× |
| Ohio | 8,492 | 1.03× |
| Washington | 7,376 | 1.37× |
| Massachusetts | 6,753 | 1.28× |
| North Carolina | 6,361 | 0.79× |
| Virginia | 6,235 | 0.96× |
| Georgia | 6,035 | 0.73× |
| New Jersey | 5,192 | 0.76× |
| Indiana | 5,155 | 1.06× |
| Arizona | 4,815 | 0.88× |
| Tennessee | 4,714 | 0.88× |
| Minnesota | 4,711 | 1.23× |
| Colorado | 4,539 | 1.08× |
| Wisconsin | 4,364 | 1.08× |
| Missouri | 4,128 | 0.96× |
| Maryland | 3,831 | 0.83× |
| Oregon | 3,814 | 1.24× |
| Kentucky | 3,001 | 0.89× |
| Connecticut | 2,939 | 1.1× |
| South Carolina | 2,849 | 0.71× |
| Oklahoma | 2,823 | 0.95× |
| Louisiana | 2,542 | 0.74× |
| Alabama | 2,313 | 0.62× |
| Iowa | 2,305 | 1.05× |
| Nevada | 2,232 | 0.86× |
| Utah | 2,022 | 0.84× |
| Kansas | 1,883 | 0.89× |
| Arkansas | 1,732 | 0.79× |
| Maine | 1,408 | 1.47× |
| Idaho | 1,387 | 1.03× |
| New Hampshire | 1,326 | 1.26× |
| Nebraska | 1,299 | 0.97× |
| West Virginia | 1,288 | 1.03× |
| Mississippi | 975 | 0.44× |
| Hawaii | 947 | 0.82× |
| North Dakota | 852 | 1.55× |
| Montana | 840 | 1.13× |
| New Mexico | 818 | 0.61× |
| Alaska | 803 | 1.4× |
| Rhode Island | 726 | 0.85× |
| Washington, District of Columbia | 718 | 0.89× |
| Vermont | 672 | 1.43× |
| South Dakota | 645 | 1.04× |
| Wyoming | 521 | 1.31× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.84 |
| Luxury Orientation | PREMIUM | 1.51 |
| Price Sensitivity | PREMIUM | 1.4 |
| Convenience Orientation | PREMIUM | 1.38 |
| Extroversion | THRILL | 1.36 |
| Risk Appetite | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.0% |
| Canada | 24.4% |
| Japan | 3.8% |
See Kraft Dinner audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Kraft Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.