Rascasse Audience Intelligence

Kraft Dinner Target Market in United States

A data profile of the people who buy, follow and care about Kraft Dinner in United States — modelled from more than twelve digital signal sources. Kraft Dinner has an estimated audience of 269,175 people in United States.

#5297among Brand in United States#2603in Food & Beverages

The average Kraft Dinner fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kraft Dinner profile in United States.

Audience size
269K
in United States
Gender
58.4%♀
41.6% male
Age
42.5
average years
Country rank
#51052
Brand in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kraft Dinner

58.4% are female, 41.6% are male, average age 42.5.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Kraft Dinner audience in United States
MetricValue
Female58.4%
Male41.6%
Average age42.5
Estimated audience size269,175
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Kraft Dinner audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3917%
40-4917%
50+34%
Fig. 04

Worldwide distribution

54.9%

of the worldwide Kraft Dinner audience comes from United States.

Worldwide audience distribution share by country for Kraft Dinner
CountryShare
United States54.9%
Canada24.4%
Japan3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kraft Dinner audience in United States is strongest.

Fig. 05

Top regions by affinity

Kraft Dinner customers by region in United States
#RegionReachAffinity×
01Michigan~9K1.31×
02Washington~7K1.25×
03North Dakota<1K1.21×
04Maine~1K1.18×
05Minnesota~4K1.15×
06Vermont<1K1.12×
07Massachusetts~6K1.11×
08Alaska<1K1.11×
09Wisconsin~4K1.10×
10Oregon~3K1.10×
11New Hampshire~1K1.09×
12Iowa~2K1.08×
13New York~20K1.07×
14Illinois~10K1.07×
15Indiana~5K1.07×
16Ohio~9K1.05×
17South Dakota<1K1.04×
18Montana<1K1.03×
19West Virginia~1K1.02×
20Missouri~4K1.01×
21Pennsylvania~9K1.00×
22Kansas~2K1.00×
23Nebraska~1K1.00×
24Idaho~1K1.00×
25Colorado~4K0.99×
26Oklahoma~3K0.99×
27Connecticut~3K0.99×
28Kentucky~3K0.97×
29Tennessee~5K0.96×
30Rhode Island<1K0.96×
31Utah~2K0.95×
32Arkansas~2K0.95×
33Hawaii~1K0.94×
34Washington, District of Columbia<1K0.94×
35Delaware<1K0.93×
36Virginia~6K0.92×
37Nevada~2K0.92×
38Arizona~5K0.90×
39New Mexico~1K0.90×
40Mississippi~2K0.89×
41Maryland~4K0.87×
42Louisiana~3K0.87×
43Alabama~3K0.86×
44California~20K0.85×
45South Carolina~3K0.85×
46Florida~20K0.84×
47North Carolina~7K0.83×
48New Jersey~6K0.81×
49Georgia~7K0.79×
50Texas~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Kraft Dinner, United States
0.78×1.00×1.31×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kraft Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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