Ore-Ida Audience in United States
Ore-Ida has an estimated audience of 320,325 people in United States. 60.8% are female, 39.2% are male, average age 44.1. Top brand affinities: Autism Awareness, The UPS Store, Diabetes mellitus awareness, Pizza Rolls, Microblogging.
Top brand affinities include Autism Awareness, The UPS Store, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Ore-Ida audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity.
Category: Food & Beverages · Type: Brand
Demographics of Ore-Ida fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 44.1 |
| Estimated audience size | 320,325 |
Audience persona
The typical Ore-Ida fan in United States is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| The UPS Store | 8.62× | Shopping |
| Diabetes mellitus awareness | 12.48× | Health |
| Pizza Rolls | 78.42× | Food & Beverages |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Planet Fitness | 4.51× | Sports |
| Income tax | 13.19× | Business & Career |
| Peddler's Village | 69.16× | Shopping |
| Dollar General | 3.77× | Shopping |
| Cool Whip | 42.31× | Food & Beverages |
| Pizza Hut | 3.79× | Food & Beverages |
| AutoZone | 3.47× | Cars & Mobility |
| Tissot | 16.21× | Fashion & Accessoires |
| Bitdefender | 30.05× | Technology & Electronics |
| Family Dollar | 5.26× | Fashion & Accessoires |
| ghd | 42.46× | Beauty & Wellness |
| Jell-O | 28.43× | Food & Beverages |
| Hobby Lobby | 3.1× | Home & Garden |
| Chef Boyardee | 32.85× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.62 |
| LGBTQ+ Identity | OPEN | 2.22 |
| Indulgence | JOY | 2.13 |
| Convenience Orientation | PREMIUM | 1.65 |
| Price Sensitivity | PREMIUM | 1.63 |
| DIY Mentality | THRILL | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.6% |
| Canada | 3.9% |
| Japan | 3.7% |
See Ore-Ida audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ore-Ida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.