Jell-O Audience in United States

Jell-O logo

Jell-O has an estimated audience of 781,608 people in United States. 72.4% are female, 27.6% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Anne Burrell, Geoffrey Zakarian, Stripes (film), Ted Allen, Cool Whip.

The average Jell-O fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Anne Burrell, Geoffrey Zakarian, Stripes (film), with strongest over-indexing on Anne Burrell (73.39× the country average). Demographically, the Jell-O audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Dairy company

Demographics of Jell-O fans

Demographic split for Jell-O audience in United States
MetricValue
Female72.4%
Male27.6%
Average age41.8
Estimated audience size781,608

Audience persona

The typical Jell-O fan in United States is more female, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Anne Burrell.

Top regions in United States

Top regions ranked by reach for Jell-O in United States
RegionReachAffinity
California111,9311.3×
Texas79,8151.19×
Florida52,5470.99×
New York51,7211.18×
Illinois30,5921.17×
Pennsylvania28,4741.08×
Georgia25,8351.07×
Ohio24,7721.03×
New Jersey24,4611.23×
North Carolina24,0911.02×
Michigan21,1711.04×
Virginia20,0981.06×
Washington17,1791.1×
Massachusetts17,0531.11×
Indiana16,6561.17×
Arizona16,2681.02×
Maryland14,2031.06×
Tennessee13,8260.88×
Minnesota11,9921.07×
Wisconsin11,8021×
Colorado11,5540.94×
Missouri11,4870.91×
South Carolina10,7750.92×
Louisiana10,2771.02×
Alabama9,8210.9×
Oregon9,2331.03×
Kentucky9,0530.92×
Connecticut8,6701.11×
Oklahoma8,3650.96×
Utah7,8631.12×
Mississippi7,6541.19×
Nevada7,5751×
Iowa6,5071.01×
Kansas6,4081.04×
Arkansas6,2020.96×
Nebraska4,2091.07×
Hawaii3,8631.15×
New Mexico3,7630.96×
Idaho3,5560.91×
West Virginia3,0680.84×
New Hampshire2,6180.85×
Maine2,3600.84×
Rhode Island2,2090.89×
Delaware2,0430.95×
Washington, District of Columbia1,9440.83×
North Dakota1,6371.02×
Montana1,6000.74×
South Dakota1,5710.87×
Alaska1,3900.83×
Vermont9900.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jell-O audience
BrandAffinityCategory
Anne Burrell73.39×Food & Beverages
Geoffrey Zakarian185.51×Food & Beverages
Stripes (film)30.63×Movies & TV
Ted Allen257.28×Movies & TV
Cool Whip89.59×Food & Beverages
See's Candies30.8×Shopping
Sunny Anderson126.63×Food & Beverages
Kenmore, Washington101.54×Travel & Leisure
Bisquick92.59×Food & Beverages
Tombstone (pizza)28.93×Food & Beverages
Alex Guarnaschelli56.94×Food & Beverages
19 Kids and Counting26.12×Movies & TV
V for Vendetta (film)29.74×Movies & TV
Lawry's58.8×Food & Beverages
Molly Ringwald22.26×Movies & TV
Bizarre Foods with Andrew Zimmern66.19×Movies & TV
Beetlejuice6.08×Movies & TV
Bagel Bites64.79×Food & Beverages
Panda Express5.63×Food & Beverages
OpenTable12.86×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jell-O audience
TraitClusterScore
Luxury OrientationPREMIUM2
Risk AppetiteTHRILL1.71
ExtroversionTHRILL1.45
Convenience OrientationPREMIUM1.4
Community OrientationOPEN1.39
CreativityOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Jell-O
CountryShare
United States49.0%
Canada5.7%
China3.8%

See Jell-O audiences in other countries

More Dairy company audiences in United States

Frequently asked questions

How many fans does Jell-O have in United States?

Jell-O has an estimated audience of 781,608 people in United States, concentrated in California and Texas.

What is the gender split and age of Jell-O fans?

72.4% of Jell-O fans are female, 27.6% are male, with an average age of 41.8 years.

Which brands do Jell-O fans like most?

Jell-O fans show strongest brand affinity for Anne Burrell (73.39×), Geoffrey Zakarian (185.51×), and Stripes (film) (30.63×) over the country average.

Where do Jell-O fans live in United States?

Jell-O fans in United States are most concentrated in California (reach 111,931), Texas (reach 79,815), and Florida (reach 52,547). These three regions account for the largest share of the active audience.

What other brands do Jell-O fans also like?

Beyond Jell-O itself, the audience over-indexes on Geoffrey Zakarian (185.51×), Stripes (film) (30.63×), Ted Allen (257.28×), and Cool Whip (89.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jell-O. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.