Rascasse Audience Intelligence

Jell-O Target Market in United States

A data profile of the people who buy, follow and care about Jell-O in United States — modelled from more than twelve digital signal sources. Jell-O has an estimated audience of 794,915 people in United States.

#1among Dairy company in United States#2846among Brand in United States#1531in Food & Beverages

The average Jell-O fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anne Burrell, Geoffrey Zakarian, Stripes (film), with strongest over-indexing on Anne Burrell (73.39× the country average).

Demographically, the Jell-O audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jell-O fan in United States is more female, around 41.8 years old, with strong Spirituality tendencies and a notable affinity for Anne Burrell.

Category: Food & Beverages · Type: Brand · Subtype: Dairy company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jell-O profile in United States.

Audience size
795K
in United States
Gender
72.4%♀
27.6% male
Age
41.8
average years
Country rank
#27578
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jell-O

72.4% are female, 27.6% are male, average age 41.8.

Fig. 02

Gender split

72.4%
Female
27.6%
Male
Demographic split for Jell-O audience in United States
MetricValue
Female72.4%
Male27.6%
Average age41.8
Estimated audience size794,915
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Jell-O audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3917%
40-4921%
50+28%
Fig. 04

Worldwide distribution

48.8%

of the worldwide Jell-O audience comes from United States.

Worldwide audience distribution share by country for Jell-O
CountryShare
United States48.8%
Canada5.6%
China3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jell-O audience in United States is strongest.

Fig. 05

Top regions by affinity

Jell-O customers by region in United States
#RegionReachAffinity×
01Mississippi~9K1.33×
02California~100K1.22×
03Hawaii~4K1.21×
04New York~50K1.13×
05New Jersey~20K1.12×
06Texas~70K1.10×
07Nebraska~4K1.10×
08Indiana~20K1.09×
09Pennsylvania~30K1.08×
10Illinois~30K1.08×
11Connecticut~8K1.08×
12Washington~20K1.07×
13Utah~8K1.07×
14Louisiana~10K1.06×
15Virginia~20K1.04×
16Massachusetts~20K1.03×
17Kansas~6K1.03×
18Georgia~20K1.02×
19Michigan~20K1.02×
20Maryland~10K1.02×
21Wisconsin~10K1.02×
22Minnesota~10K1.02×
23Oregon~9K1.02×
24Arkansas~7K1.02×
25Iowa~6K1.01×
26North Dakota~2K1.01×
27North Carolina~20K1.00×
28New Mexico~4K1.00×
29Ohio~20K0.99×
30Arizona~20K0.99×
31Oklahoma~9K0.99×
32Delaware~2K0.99×
33Nevada~7K0.98×
34Idaho~4K0.98×
35Florida~50K0.96×
36South Dakota~2K0.96×
37Alaska~2K0.96×
38Rhode Island~2K0.94×
39Missouri~10K0.93×
40South Carolina~10K0.92×
41Alabama~10K0.92×
42West Virginia~3K0.92×
43Colorado~10K0.91×
44Kentucky~9K0.91×
45New Hampshire~3K0.90×
46Maine~3K0.90×
47Tennessee~10K0.89×
48Vermont~1K0.87×
49Montana~2K0.86×
50Washington, District of Columbia~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Jell-O, United States
0.82×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jell-O audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jell-O audience
#·InterestCategoryAffinity×
01Ted AllenMovies & TV257.28×
02Geoffrey ZakarianFood & Beverages185.51×
03Sunny AndersonFood & Beverages126.63×
04Kenmore, WashingtonTravel & Leisure101.54×
05BisquickFood & Beverages92.59×
06Cool WhipFood & Beverages89.59×
07Anne BurrellFood & Beverages73.39×
08Bizarre Foods with Andrew ZimmernMovies & TV66.19×
09Bagel BitesFood & Beverages64.79×
10Lawry'sFood & Beverages58.80×
11Alex GuarnaschelliFood & Beverages56.94×
12See's CandiesShopping30.80×
13Stripes (film)Movies & TV30.63×
14V for Vendetta (film)Movies & TV29.74×
15Tombstone (pizza)Food & Beverages28.93×
1619 Kids and CountingMovies & TV26.12×
17Molly RingwaldMovies & TV22.26×
18OpenTableFood & Beverages12.86×
19BeetlejuiceMovies & TV6.08×
20Panda ExpressFood & Beverages5.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jell-O audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jell-O audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.59×
ExtroversionTHRILL1.55×
Convenience OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jell-O audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
DIY MentalityTHRILL1.05×
Sports ActivityPOWER1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jell-O's target market in United States?

Jell-O's target market in United States covers an estimated 794,915 people, concentrated in California and Texas.

02

What is the gender split and age of Jell-O customers?

72.4% of the Jell-O audience are female, 27.6% are male, with an average age of 41.8 years.

03

Which brands do Jell-O fans like most?

Jell-O fans show strongest brand affinity for Anne Burrell (73.39×), Geoffrey Zakarian (185.51×), and Stripes (film) (30.63×) over the country average.

04

Where do Jell-O fans live in United States?

Jell-O fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Jell-O fans also like?

Beyond Jell-O itself, the audience over-indexes on Geoffrey Zakarian (185.51×), Stripes (film) (30.63×), Ted Allen (257.28×), and Cool Whip (89.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dairy company audiences in United States

See Jell-O audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jell-O. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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