Rascasse Audience Intelligence

Bizarre Foods with Andrew Zimmern Audience in United States

A data profile of the people who buy, follow and care about Bizarre Foods with Andrew Zimmern in United States — modelled from more than twelve digital signal sources. Bizarre Foods with Andrew Zimmern has an estimated audience of 352,091 people in United States.

#846among TV series in United States#12830among Topic in United States#8127in Movies & TV

The average Bizarre Foods with Andrew Zimmern fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jell-O, Rose Leslie, See's Candies, with strongest over-indexing on Jell-O (66.19× the country average).

Demographically, the Bizarre Foods with Andrew Zimmern audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bizarre Foods with Andrew Zimmern fan in United States is balanced, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Jell-O.

Category: Movies & TV · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bizarre Foods with Andrew Zimmern profile in United States.

Audience size
352K
in United States
Gender
51.7%♀
48.3% male
Age
37.0
average years
Country rank
#44472
Topic in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bizarre Foods with Andrew Zimmern fans

51.7% are female, 48.3% are male, average age 37.0.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Bizarre Foods with Andrew Zimmern audience in United States
MetricValue
Female51.7%
Male48.3%
Average age37.0
Estimated audience size352,091
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Bizarre Foods with Andrew Zimmern audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3919%
40-4918%
50+17%
Fig. 04

Worldwide distribution

58.2%

of the worldwide Bizarre Foods with Andrew Zimmern audience comes from United States.

Worldwide audience distribution share by country for Bizarre Foods with Andrew Zimmern
CountryShare
United States58.2%
Japan8.5%
Hong Kong6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bizarre Foods with Andrew Zimmern audience in United States is strongest.

Fig. 05

Top regions by affinity

Bizarre Foods with Andrew Zimmern fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.18×
02North Dakota<1K1.16×
03Vermont<1K1.14×
04Minnesota~6K1.13×
05South Dakota<1K1.09×
06Hawaii~2K1.07×
07Montana~1K1.06×
08New Hampshire~1K1.03×
09Louisiana~5K1.02×
10Maine~1K1.02×
11Delaware<1K1.02×
12Georgia~10K1.01×
13Arkansas~3K1.01×
14Rhode Island~1K1.01×
15West Virginia~2K0.99×
16Tennessee~7K0.98×
17Alabama~5K0.98×
18Oklahoma~4K0.98×
19Mississippi~3K0.98×
20Wisconsin~5K0.97×
21Oregon~4K0.97×
22Nevada~3K0.97×
23Kansas~3K0.97×
24Idaho~2K0.97×
25Nebraska~2K0.97×
26New Mexico~2K0.96×
27Washington, District of Columbia~1K0.96×
28Ohio~10K0.95×
29Michigan~9K0.95×
30Missouri~5K0.95×
31New York~20K0.94×
32Pennsylvania~10K0.94×
33South Carolina~5K0.94×
34Connecticut~3K0.94×
35North Carolina~10K0.93×
36Washington~7K0.93×
37Kentucky~4K0.93×
38Iowa~3K0.93×
39Arizona~7K0.92×
40Colorado~5K0.92×
41Indiana~6K0.91×
42Florida~20K0.90×
43Maryland~5K0.90×
44Virginia~8K0.89×
45Utah~3K0.89×
46California~30K0.88×
47Illinois~10K0.86×
48Massachusetts~6K0.86×
49Texas~30K0.85×
50New Jersey~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Bizarre Foods with Andrew Zimmern, United States
0.82×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bizarre Foods with Andrew Zimmern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bizarre Foods with Andrew Zimmern audience
#·InterestCategoryAffinity×
01Jell-OFood & Beverages66.19×
02Cool WhipFood & Beverages55.56×
03Rose LeslieMovies & TV42.22×
04FiskarsHome & Garden30.19×
05Nigella LawsonFood & Beverages28.83×
06See's CandiesShopping28.38×
07Anthony BourdainFood & Beverages25.64×
08Bobby FlayFood & Beverages20.07×
09Chopped (TV series)Movies & TV15.88×
10Din Tai FungFood & Beverages8.35×
11BJ's Wholesale ClubShopping6.64×
12FedExBusiness & Career5.38×
13QVCMovies & TV4.70×
14SubwayFood & Beverages3.52×
15McDonald'sFood & Beverages3.29×
16Pizza HutFood & Beverages3.10×
17RedditInternet & Social Media3.03×
18Mortgage loansBusiness & Career2.91×
19PinterestInternet & Social Media2.86×
20AirbnbTravel & Leisure2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bizarre Foods with Andrew Zimmern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bizarre Foods with Andrew Zimmern audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.95×
IndulgenceJOY1.88×
Urban LifestyleOPEN1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bizarre Foods with Andrew Zimmern audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.83×
ExtroversionTHRILL0.84×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bizarre Foods with Andrew Zimmern have in United States?

Bizarre Foods with Andrew Zimmern has an estimated audience of 352,091 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bizarre Foods with Andrew Zimmern fans?

51.7% of Bizarre Foods with Andrew Zimmern fans are female, 48.3% are male, with an average age of 37.0 years.

03

Which brands do Bizarre Foods with Andrew Zimmern fans like most?

Bizarre Foods with Andrew Zimmern fans show strongest brand affinity for Jell-O (66.19×), Rose Leslie (42.22×), and See's Candies (28.38×) over the country average.

04

Where do Bizarre Foods with Andrew Zimmern fans live in United States?

Bizarre Foods with Andrew Zimmern fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bizarre Foods with Andrew Zimmern fans also like?

Beyond Bizarre Foods with Andrew Zimmern itself, the audience over-indexes on Rose Leslie (42.22×), See's Candies (28.38×), Anthony Bourdain (25.64×), and Cool Whip (55.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bizarre Foods with Andrew Zimmern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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