Rascasse Audience Intelligence

Nigella Lawson Audience in United States

A data profile of the people who buy, follow and care about Nigella Lawson in United States — modelled from more than twelve digital signal sources. Nigella Lawson has an estimated audience of 586,725 people in United States.

#15among Chef in United States#7933among Person in United States#1795in Food & Beverages

The average Nigella Lawson fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Anthony Bourdain, Dallas (1978 TV series), Gordon Ramsey, with strongest over-indexing on Anthony Bourdain (30.45× the country average).

Demographically, the Nigella Lawson audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nigella Lawson fan in United States is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Anthony Bourdain.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nigella Lawson profile in United States.

Audience size
587K
in United States
Gender
67.0%♀
33.0% male
Age
41.9
average years
Country rank
#33258
Person in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nigella Lawson fans

67.0% are female, 33.0% are male, average age 41.9.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Nigella Lawson audience in United States
MetricValue
Female67.0%
Male33.0%
Average age41.9
Estimated audience size586,725
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Nigella Lawson audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4921%
50+27%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Nigella Lawson audience comes from United States.

Worldwide audience distribution share by country for Nigella Lawson
CountryShare
United Kingdom48.1%
United States15.7%
Australia9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nigella Lawson audience in United States is strongest.

Fig. 05

Top regions by affinity

Nigella Lawson fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.74×
02Massachusetts~20K1.50×
03Washington~20K1.43×
04Maine~3K1.41×
05Vermont~1K1.40×
06Oregon~9K1.39×
07New York~40K1.37×
08Connecticut~8K1.35×
09New Hampshire~3K1.28×
10Rhode Island~2K1.26×
11Virginia~20K1.16×
12Maryland~10K1.15×
13California~70K1.13×
14Colorado~10K1.11×
15Pennsylvania~20K1.09×
16Minnesota~9K1.09×
17New Mexico~3K1.08×
18Illinois~20K1.07×
19New Jersey~20K1.05×
20Michigan~20K1.03×
21Wisconsin~9K1.01×
22North Carolina~20K1.00×
23Hawaii~2K0.99×
24Alaska~1K0.99×
25Utah~5K0.98×
26Montana~2K0.98×
27Delaware~2K0.97×
28Tennessee~10K0.94×
29Idaho~3K0.92×
30West Virginia~2K0.92×
31Missouri~8K0.91×
32Ohio~20K0.90×
33Kansas~4K0.88×
34Arizona~10K0.86×
35Georgia~10K0.85×
36Indiana~9K0.84×
37Kentucky~6K0.84×
38South Carolina~7K0.82×
39Nebraska~2K0.81×
40North Dakota<1K0.81×
41Iowa~4K0.80×
42Arkansas~4K0.79×
43Oklahoma~5K0.78×
44South Dakota~1K0.78×
45Florida~30K0.77×
46Alabama~6K0.77×
47Texas~40K0.76×
48Louisiana~5K0.75×
49Nevada~4K0.75×
50Mississippi~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Nigella Lawson, United States
0.69×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nigella Lawson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nigella Lawson audience
#·InterestCategoryAffinity×
01Ally McBealMovies & TV51.55×
02The Best of Me (film)Movies & TV45.28×
03Katie Lee (food critic)Food & Beverages43.09×
04Jamie OliverFood & Beverages38.67×
05Anthony BourdainFood & Beverages30.45×
06Alton BrownMovies & TV27.32×
07Gordon RamseyFood & Beverages22.80×
08Bobby FlayFood & Beverages21.59×
09Casablanca (film)Movies & TV20.85×
10Dallas (1978 TV series)Movies & TV19.50×
11See's CandiesShopping17.99×
12Gordon RamsayFood & Beverages17.86×
13ER (TV series)Movies & TV15.29×
14Hell's Kitchen (U.S. TV series)Movies & TV14.76×
15Julia ChildFood & Beverages13.66×
16Guy FieriMovies & TV12.65×
17Anne BurrellFood & Beverages11.99×
18Martha StewartBusiness & Career11.45×
19DieselMusic & Radio10.46×
20WinCo FoodsFood & Beverages10.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nigella Lawson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nigella Lawson audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.71×
Convenience OrientationPREMIUM1.68×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nigella Lawson audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.09×
Social Media UsageJOY1.11×
ExtroversionTHRILL1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nigella Lawson have in United States?

Nigella Lawson has an estimated audience of 586,725 people in United States, concentrated in California and New York.

02

What is the gender split and age of Nigella Lawson fans?

67.0% of Nigella Lawson fans are female, 33.0% are male, with an average age of 41.9 years.

03

Which brands do Nigella Lawson fans like most?

Nigella Lawson fans show strongest brand affinity for Anthony Bourdain (30.45×), Dallas (1978 TV series) (19.5×), and Gordon Ramsey (22.8×) over the country average.

04

Where do Nigella Lawson fans live in United States?

Nigella Lawson fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Nigella Lawson fans also like?

Beyond Nigella Lawson itself, the audience over-indexes on Dallas (1978 TV series) (19.5×), Gordon Ramsey (22.8×), Ally McBeal (51.55×), and Gordon Ramsay (17.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nigella Lawson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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