Nigella Lawson Audience in United States

Nigella Lawson logo

Nigella Lawson has an estimated audience of 564,420 people in United States. 67.0% are female, 33.0% are male, average age 41.9. Top regions: California, New York, Texas. Top brand affinities: Anthony Bourdain, Gordon Ramsey, Dallas (1978 TV series), Anne Burrell, Gordon Ramsay.

The average Nigella Lawson fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Anthony Bourdain, Gordon Ramsey, Dallas (1978 TV series), with strongest over-indexing on Anthony Bourdain (30.45× the country average). Demographically, the Nigella Lawson audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Nigella Lawson fans

Demographic split for Nigella Lawson audience in United States
MetricValue
Female67.0%
Male33.0%
Average age41.9
Estimated audience size564,420

Audience persona

The typical Nigella Lawson fan in United States is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Anthony Bourdain.

Top regions in United States

Top regions ranked by reach for Nigella Lawson in United States
RegionReachAffinity
California76,6721.24×
New York46,0881.46×
Texas41,3780.85×
Florida33,1630.87×
Pennsylvania21,4461.13×
Illinois20,3381.08×
North Carolina18,0731.06×
Michigan16,8111.14×
Massachusetts16,5151.49×
New Jersey16,4721.15×
Virginia16,4241.19×
Georgia15,8670.91×
Ohio15,7280.9×
Washington15,5721.38×
Maryland11,2971.16×
Tennessee10,9470.97×
Arizona10,2480.89×
Colorado9,3731.05×
Indiana9,0330.88×
Missouri8,8630.97×
Oregon8,2711.28×
Minnesota8,1491.01×
Wisconsin8,0820.95×
Connecticut7,9351.4×
South Carolina7,1880.85×
Alabama6,2220.79×
Kentucky5,8030.82×
Louisiana5,7780.79×
Oklahoma4,8750.78×
Nevada4,4090.81×
Utah4,1250.82×
Kansas3,8050.86×
Iowa3,5320.76×
Arkansas3,4870.75×
New Mexico3,0571.08×
Washington, District of Columbia3,0521.8×
Mississippi2,8390.61×
New Hampshire2,7611.24×
Hawaii2,5681.06×
West Virginia2,5630.98×
Maine2,5331.25×
Rhode Island2,3601.31×
Idaho2,3160.82×
Nebraska2,0980.74×
Delaware1,5390.99×
Montana1,3860.88×
Vermont1,2181.23×
Alaska1,0600.88×
South Dakota7390.57×
North Dakota7190.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nigella Lawson audience
BrandAffinityCategory
Anthony Bourdain30.45×Food & Beverages
Gordon Ramsey22.8×Food & Beverages
Dallas (1978 TV series)19.5×Movies & TV
Anne Burrell11.99×Food & Beverages
Gordon Ramsay17.86×Food & Beverages
Ally McBeal51.55×Movies & TV
Jamie Oliver38.67×Food & Beverages
Casablanca (film)20.85×Movies & TV
Katie Lee (food critic)43.09×Food & Beverages
Diesel10.46×Music & Radio
See's Candies17.99×Shopping
Bobby Flay21.59×Food & Beverages
The Best of Me (film)45.28×Movies & TV
Guy Fieri12.65×Movies & TV
WinCo Foods10.05×Food & Beverages
Martha Stewart11.45×Business & Career
Alton Brown27.32×Movies & TV
ER (TV series)15.29×Movies & TV
Giada De Laurentiis21.12×Food & Beverages
Paul Hollywood25.75×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nigella Lawson audience
TraitClusterScore
IndulgenceJOY2.21
Healthy LifestyleBALANCE1.64
Luxury OrientationPREMIUM1.59
Price SensitivityPREMIUM1.56
Design AffinityPREMIUM1.43
Convenience OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Nigella Lawson
CountryShare
United Kingdom48.2%
United States15.2%
Australia9.6%

See Nigella Lawson audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Nigella Lawson have in United States?

Nigella Lawson has an estimated audience of 564,420 people in United States, concentrated in California and New York.

What is the gender split and age of Nigella Lawson fans?

67.0% of Nigella Lawson fans are female, 33.0% are male, with an average age of 41.9 years.

Which brands do Nigella Lawson fans like most?

Nigella Lawson fans show strongest brand affinity for Anthony Bourdain (30.45×), Gordon Ramsey (22.8×), and Dallas (1978 TV series) (19.5×) over the country average.

Where do Nigella Lawson fans live in United States?

Nigella Lawson fans in United States are most concentrated in California (reach 76,672), New York (reach 46,088), and Texas (reach 41,378). These three regions account for the largest share of the active audience.

What other brands do Nigella Lawson fans also like?

Beyond Nigella Lawson itself, the audience over-indexes on Gordon Ramsey (22.8×), Dallas (1978 TV series) (19.5×), Anne Burrell (11.99×), and Gordon Ramsay (17.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nigella Lawson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.