Rascasse Audience Intelligence

Bobby Flay Audience in United States

A data profile of the people who buy, follow and care about Bobby Flay in United States — modelled from more than twelve digital signal sources. Bobby Flay has an estimated audience of 2,284,792 people in United States.

#7among Chef in United States#2231among Person in United States#776in Food & Beverages

The average Bobby Flay fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gordon Ramsey, Anthony Bourdain, Anne Burrell, with strongest over-indexing on Gordon Ramsey (17.42× the country average).

Demographically, the Bobby Flay audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bobby Flay fan in United States is more female, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Gordon Ramsey.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bobby Flay profile in United States.

Audience size
2.3M
in United States
Gender
63.6%♀
36.4% male
Age
43.8
average years
Country rank
#12795
Person in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bobby Flay fans

63.6% are female, 36.4% are male, average age 43.8.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Bobby Flay audience in United States
MetricValue
Female63.6%
Male36.4%
Average age43.8
Estimated audience size2,284,792
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Bobby Flay audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4922%
50+33%
Fig. 04

Worldwide distribution

79.3%

of the worldwide Bobby Flay audience comes from United States.

Worldwide audience distribution share by country for Bobby Flay
CountryShare
United States79.3%
Canada5.7%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bobby Flay audience in United States is strongest.

Fig. 05

Top regions by affinity

Bobby Flay fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K1.73×
02Connecticut~30K1.32×
03New Hampshire~10K1.27×
04Rhode Island~9K1.23×
05Massachusetts~50K1.16×
06New Jersey~70K1.14×
07New York~100K1.13×
08Maine~9K1.13×
09Pennsylvania~90K1.12×
10North Carolina~80K1.10×
11Delaware~7K1.07×
12Ohio~70K1.04×
13Wisconsin~40K1.04×
14Utah~20K1.04×
15Montana~7K1.03×
16South Carolina~40K1.02×
17Vermont~4K1.01×
18Illinois~80K1.00×
19Arizona~50K1.00×
20Oregon~30K1.00×
21Kentucky~30K0.99×
22Oklahoma~30K0.99×
23Michigan~60K0.98×
24Colorado~40K0.98×
25Idaho~10K0.98×
26Missouri~40K0.97×
27Minnesota~30K0.97×
28Virginia~50K0.96×
29Washington~40K0.95×
30Nebraska~10K0.95×
31West Virginia~10K0.95×
32North Dakota~5K0.95×
33Florida~100K0.94×
34Tennessee~40K0.94×
35Indiana~40K0.93×
36Iowa~20K0.93×
37Maryland~40K0.92×
38New Mexico~10K0.91×
39Hawaii~9K0.91×
40California~200K0.89×
41Kansas~20K0.89×
42Georgia~60K0.88×
43Alabama~30K0.87×
44Arkansas~20K0.87×
45South Dakota~5K0.87×
46Louisiana~30K0.86×
47Washington, District of Columbia~6K0.86×
48Mississippi~20K0.83×
49Alaska~4K0.83×
50Texas~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Bobby Flay, United States
0.82×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bobby Flay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bobby Flay audience
#·InterestCategoryAffinity×
01Alton BrownMovies & TV25.96×
02Nigella LawsonFood & Beverages23.35×
03Jamie OliverFood & Beverages20.48×
04Katie Lee (food critic)Food & Beverages19.91×
05Anthony BourdainFood & Beverages19.11×
06Giada De LaurentiisFood & Beverages17.54×
07Gordon RamseyFood & Beverages17.42×
08Anne BurrellFood & Beverages15.15×
09Guy FieriMovies & TV13.25×
10Rachael RayMovies & TV10.89×
11Gordon RamsayFood & Beverages10.16×
12See's CandiesShopping8.74×
13Hell's Kitchen (U.S. TV series)Movies & TV8.38×
14Martha StewartBusiness & Career7.83×
15Dallas (1978 TV series)Movies & TV6.47×
16ChefFood & Beverages2.89×
17AldiShopping2.19×
18Texas RoadhouseFood & Beverages2.15×
19Dollar TreeShopping2.01×
20Trader Joe'sShopping1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bobby Flay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bobby Flay audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
Quality AwarenessPREMIUM1.53×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bobby Flay audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.99×
Social Media UsageJOY1.11×
Pet OwnershipJOY1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bobby Flay have in United States?

Bobby Flay has an estimated audience of 2,284,792 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bobby Flay fans?

63.6% of Bobby Flay fans are female, 36.4% are male, with an average age of 43.8 years.

03

Which brands do Bobby Flay fans like most?

Bobby Flay fans show strongest brand affinity for Gordon Ramsey (17.42×), Anthony Bourdain (19.11×), and Anne Burrell (15.15×) over the country average.

04

Where do Bobby Flay fans live in United States?

Bobby Flay fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bobby Flay fans also like?

Beyond Bobby Flay itself, the audience over-indexes on Anthony Bourdain (19.11×), Anne Burrell (15.15×), Guy Fieri (13.25×), and Alton Brown (25.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bobby Flay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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