Bobby Flay Audience in United States

Bobby Flay logo

Bobby Flay has an estimated audience of 2,319,639 people in United States. 63.6% are female, 36.4% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Anne Burrell, Gordon Ramsey, Anthony Bourdain, Guy Fieri, Alton Brown.

The average Bobby Flay fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Anne Burrell, Gordon Ramsey, Anthony Bourdain, with strongest over-indexing on Anne Burrell (15.15× the country average). Demographically, the Bobby Flay audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Bobby Flay fans

Demographic split for Bobby Flay audience in United States
MetricValue
Female63.6%
Male36.4%
Average age43.8
Estimated audience size2,319,639

Audience persona

The typical Bobby Flay fan in United States is more female, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for Anne Burrell.

Top regions in United States

Top regions ranked by reach for Bobby Flay in United States
RegionReachAffinity
California250,4560.98×
Texas177,8940.89×
New York156,9861.21×
Florida151,6930.97×
Pennsylvania89,2351.14×
North Carolina84,0971.2×
Illinois83,9531.09×
Ohio75,5391.06×
New Jersey70,7021.2×
Georgia65,6120.92×
Michigan61,2781.01×
Virginia57,0371.01×
Massachusetts55,5401.22×
Arizona47,4261×
Tennessee45,5400.98×
Washington45,0980.97×
Nevada43,1341.92×
Indiana38,4490.91×
Maryland37,6600.94×
Colorado36,6171×
Missouri36,4830.98×
South Carolina36,4271.04×
Wisconsin35,6861.02×
Minnesota32,1390.97×
Connecticut30,4041.31×
Alabama27,8700.86×
Kentucky27,7460.95×
Oregon26,7481.01×
Louisiana25,9130.87×
Oklahoma25,8521×
Utah22,5671.09×
Iowa16,8720.88×
Arkansas16,3540.86×
Kansas16,0600.88×
Mississippi14,7960.77×
New Hampshire10,8011.18×
Nebraska10,5350.91×
Idaho10,3930.89×
New Mexico10,3050.89×
West Virginia9,8400.91×
Maine9,4181.13×
Hawaii8,8140.88×
Rhode Island8,6601.17×
Montana6,4931.01×
Delaware6,3150.99×
Washington, District of Columbia6,2500.9×
Vermont4,0741×
South Dakota4,0220.75×
North Dakota3,8600.81×
Alaska3,3800.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bobby Flay audience
BrandAffinityCategory
Anne Burrell15.15×Food & Beverages
Gordon Ramsey17.42×Food & Beverages
Anthony Bourdain19.11×Food & Beverages
Guy Fieri13.25×Movies & TV
Alton Brown25.96×Movies & TV
Gordon Ramsay10.16×Food & Beverages
Jamie Oliver20.48×Food & Beverages
Giada De Laurentiis17.54×Food & Beverages
Rachael Ray10.89×Movies & TV
Martha Stewart7.83×Business & Career
Katie Lee (food critic)19.91×Food & Beverages
Nigella Lawson23.35×Food & Beverages
Aldi2.19×Shopping
Texas Roadhouse2.15×Food & Beverages
See's Candies8.74×Shopping
Dallas (1978 TV series)6.47×Movies & TV
Chef2.89×Food & Beverages
Dollar Tree2.01×Shopping
Dollar General1.89×Shopping
Eating1.71×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bobby Flay audience
TraitClusterScore
IndulgenceJOY1.67
Healthy LifestyleBALANCE1.34
Price SensitivityPREMIUM1.33
Urban LifestyleOPEN1.3
Social Media UsageJOY1.23
Design AffinityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Bobby Flay
CountryShare
United States79.6%
Canada5.6%
United Kingdom2.5%

See Bobby Flay audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Bobby Flay have in United States?

Bobby Flay has an estimated audience of 2,319,639 people in United States, concentrated in California and Texas.

What is the gender split and age of Bobby Flay fans?

63.6% of Bobby Flay fans are female, 36.4% are male, with an average age of 43.8 years.

Which brands do Bobby Flay fans like most?

Bobby Flay fans show strongest brand affinity for Anne Burrell (15.15×), Gordon Ramsey (17.42×), and Anthony Bourdain (19.11×) over the country average.

Where do Bobby Flay fans live in United States?

Bobby Flay fans in United States are most concentrated in California (reach 250,456), Texas (reach 177,894), and New York (reach 156,986). These three regions account for the largest share of the active audience.

What other brands do Bobby Flay fans also like?

Beyond Bobby Flay itself, the audience over-indexes on Gordon Ramsey (17.42×), Anthony Bourdain (19.11×), Guy Fieri (13.25×), and Alton Brown (25.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bobby Flay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.