Rascasse Audience Intelligence

Giada De Laurentiis Audience in United States

A data profile of the people who buy, follow and care about Giada De Laurentiis in United States — modelled from more than twelve digital signal sources. Giada De Laurentiis has an estimated audience of 1,227,910 people in United States.

#9among Chef in United States#4360among Person in United States#1181in Food & Beverages

The average Giada De Laurentiis fan in United States is 47.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anthony Bourdain, Pitbull (rapper), Bobby Flay, with strongest over-indexing on Anthony Bourdain (22.9× the country average).

Demographically, the Giada De Laurentiis audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Giada De Laurentiis fan in United States is more female, around 47.5 years old, with strong Indulgence tendencies and a notable affinity for Anthony Bourdain.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giada De Laurentiis profile in United States.

Audience size
1.2M
in United States
Gender
67.9%♀
32.1% male
Age
47.5
average years
Country rank
#20526
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Giada De Laurentiis fans

67.9% are female, 32.1% are male, average age 47.5.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Giada De Laurentiis audience in United States
MetricValue
Female67.9%
Male32.1%
Average age47.5
Estimated audience size1,227,910
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Giada De Laurentiis audience in United States
Age bracketShare%
16-198%
20-2910%
30-3915%
40-4924%
50+43%
Fig. 04

Worldwide distribution

80.2%

of the worldwide Giada De Laurentiis audience comes from United States.

Worldwide audience distribution share by country for Giada De Laurentiis
CountryShare
United States80.2%
Canada5.8%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giada De Laurentiis audience in United States is strongest.

Fig. 05

Top regions by affinity

Giada De Laurentiis fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~20K1.48×
02Massachusetts~30K1.30×
03Pennsylvania~50K1.29×
04New Hampshire~6K1.29×
05Rhode Island~5K1.29×
06Illinois~50K1.28×
07New Jersey~40K1.23×
08Arizona~30K1.22×
09Maine~6K1.22×
10Vermont~3K1.14×
11Delaware~4K1.10×
12Ohio~40K1.09×
13Michigan~40K1.09×
14Wisconsin~20K1.08×
15Nevada~10K1.07×
16Nebraska~7K1.06×
17New York~70K1.04×
18Colorado~20K1.03×
19South Carolina~20K1.03×
20Minnesota~20K1.01×
21Virginia~30K1.00×
22Washington~30K0.99×
23Oregon~10K0.99×
24Iowa~10K0.99×
25North Carolina~40K0.97×
26Missouri~20K0.97×
27North Dakota~3K0.97×
28West Virginia~6K0.95×
29Florida~80K0.93×
30New Mexico~6K0.93×
31Montana~3K0.93×
32California~100K0.92×
33Tennessee~20K0.92×
34Kansas~9K0.92×
35Idaho~6K0.92×
36Indiana~20K0.91×
37Hawaii~5K0.91×
38Kentucky~10K0.89×
39Oklahoma~10K0.89×
40Washington, District of Columbia~3K0.89×
41Maryland~20K0.88×
42South Dakota~3K0.88×
43Alabama~20K0.87×
44Louisiana~10K0.84×
45Arkansas~9K0.83×
46Alaska~2K0.80×
47Texas~80K0.78×
48Utah~9K0.78×
49Georgia~30K0.77×
50Mississippi~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Giada De Laurentiis, United States
0.75×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giada De Laurentiis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giada De Laurentiis audience
#·InterestCategoryAffinity×
01Anthony BourdainFood & Beverages22.90×
02Nigella LawsonFood & Beverages21.12×
03Pitbull (rapper)Music & Radio20.00×
04Bobby FlayFood & Beverages17.54×
05Martha StewartBusiness & Career9.87×
06Le CreusetHome & Garden8.47×
07Tabloid (newspaper format)Literature5.93×
08Robert RedfordMovies & TV3.92×
09QVCMovies & TV3.86×
10Microwave ovenHome & Garden3.25×
11Diane KeatonMovies & TV2.82×
12Trader Joe'sShopping2.76×
13Discount storesShopping2.34×
14RedditInternet & Social Media2.02×
15PinterestInternet & Social Media1.98×
16Planet FitnessSports1.93×
17Hobby LobbyHome & Garden1.90×
18AldiShopping1.82×
19McDonald'sFood & Beverages1.77×
20FurnitureHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giada De Laurentiis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Giada De Laurentiis audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.91×
TravellingTHRILL1.55×
Price SensitivityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Giada De Laurentiis audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
ExtroversionTHRILL0.92×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Giada De Laurentiis have in United States?

Giada De Laurentiis has an estimated audience of 1,227,910 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Giada De Laurentiis fans?

67.9% of Giada De Laurentiis fans are female, 32.1% are male, with an average age of 47.5 years.

03

Which brands do Giada De Laurentiis fans like most?

Giada De Laurentiis fans show strongest brand affinity for Anthony Bourdain (22.9×), Pitbull (rapper) (20×), and Bobby Flay (17.54×) over the country average.

04

Where do Giada De Laurentiis fans live in United States?

Giada De Laurentiis fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Giada De Laurentiis fans also like?

Beyond Giada De Laurentiis itself, the audience over-indexes on Pitbull (rapper) (20×), Bobby Flay (17.54×), Tabloid (newspaper format) (5.93×), and Martha Stewart (9.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Giada De Laurentiis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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