Giada De Laurentiis Audience in United States

Giada De Laurentiis logo

Giada De Laurentiis has an estimated audience of 1,264,464 people in United States. 67.9% are female, 32.1% are male, average age 47.5. Top regions: California, Texas, Florida. Top brand affinities: headspace, The Devil's Rejects, Cherish (group), Goop, Governor of Michigan.

The average Giada De Laurentiis fan in United States is 47.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include headspace, The Devil's Rejects, Cherish (group), with strongest over-indexing on headspace (16.78× the country average). Demographically, the Giada De Laurentiis audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Giada De Laurentiis fans

Demographic split for Giada De Laurentiis audience in United States
MetricValue
Female67.9%
Male32.1%
Average age47.5
Estimated audience size1,264,464

Audience persona

The typical Giada De Laurentiis fan in United States is more female, around 47.5 years old, with strong Indulgence tendencies and a notable affinity for headspace.

Top regions in United States

Top regions ranked by reach for Giada De Laurentiis in United States
RegionReachAffinity
California135,2320.97×
Texas88,1020.81×
Florida83,1540.97×
New York77,6991.1×
Pennsylvania57,3001.35×
Illinois52,9301.26×
Ohio44,6941.15×
New Jersey41,3741.29×
North Carolina39,2521.03×
Michigan37,2101.13×
Arizona34,1171.32×
Massachusetts33,7301.35×
Virginia32,3051.05×
Georgia30,7370.79×
Washington26,1851.03×
Tennessee24,1160.95×
Indiana21,4770.93×
Wisconsin21,3921.12×
Colorado21,2401.07×
Missouri20,0830.99×
South Carolina19,7631.04×
Minnesota19,3151.07×
Maryland19,2860.89×
Connecticut18,7271.48×
Alabama14,7600.84×
Oregon14,4351×
Louisiana13,8990.85×
Kentucky13,8370.87×
Nevada12,5051.02×
Oklahoma11,8660.85×
Iowa10,3681×
Kansas8,8480.89×
Utah8,7160.77×
Arkansas8,4530.81×
Mississippi7,0720.68×
Nebraska6,6721.05×
New Hampshire6,5721.32×
Idaho5,6630.89×
West Virginia5,4370.92×
Maine5,3971.19×
New Mexico5,2110.82×
Rhode Island4,9431.23×
Hawaii4,7970.88×
Delaware3,6171.04×
Washington, District of Columbia3,3820.89×
Montana3,1840.91×
Vermont2,3211.05×
South Dakota2,3170.79×
North Dakota2,3120.89×
Alaska1,7600.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Giada De Laurentiis audience
BrandAffinityCategory
headspace16.78×Health
The Devil's Rejects16.76×Movies & TV
Cherish (group)14.21×Music & Radio
Goop6.52×Internet & Social Media
Governor of Michigan8.76×Politics & Society
Israel2.45×Travel & Leisure
Wok7.16×Food & Beverages
Fairy godmother8.06×Literature
La Jolla9.51×Travel & Leisure
Google Home6.29×Technology & Electronics
Cryptic crossword14.33×Technology & Electronics
Pro-Ject3.79×Music & Radio
Hibachi6.73×Food & Beverages
Grace Slick7.47×Music & Radio
Nebraska Cornhuskers football3.07×Sports
Urban horticulture3.03×Home & Garden
Jesse Plemons2.88×Movies & TV
Grinch2.91×Movies & TV
TV Fanatic7.54×Movies & TV
Jeep Wagoneer3.94×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Giada De Laurentiis audience
TraitClusterScore
IndulgenceJOY1.78
Design AffinityPREMIUM1.53
TravellingTHRILL1.43
Price SensitivityPREMIUM1.38
Family OrientationCONSERVATISM1.32
Healthy LifestyleBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Giada De Laurentiis
CountryShare
United States80.4%
Canada5.6%
United Kingdom2.5%

See Giada De Laurentiis audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Giada De Laurentiis have in United States?

Giada De Laurentiis has an estimated audience of 1,264,464 people in United States, concentrated in California and Texas.

What is the gender split and age of Giada De Laurentiis fans?

67.9% of Giada De Laurentiis fans are female, 32.1% are male, with an average age of 47.5 years.

Which brands do Giada De Laurentiis fans like most?

Giada De Laurentiis fans show strongest brand affinity for headspace (16.78×), The Devil's Rejects (16.76×), and Cherish (group) (14.21×) over the country average.

Where do Giada De Laurentiis fans live in United States?

Giada De Laurentiis fans in United States are most concentrated in California (reach 135,232), Texas (reach 88,102), and Florida (reach 83,154). These three regions account for the largest share of the active audience.

What other brands do Giada De Laurentiis fans also like?

Beyond Giada De Laurentiis itself, the audience over-indexes on The Devil's Rejects (16.76×), Cherish (group) (14.21×), Goop (6.52×), and Governor of Michigan (8.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Giada De Laurentiis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.