Rachael Ray Audience in United States

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Rachael Ray has an estimated audience of 3,007,522 people in United States. 63.9% are female, 36.1% are male, average age 43.3. Top regions: California, Texas, New York. Top brand affinities: Home Shopping Network, Fox News Channel, Friends, Pinterest, Hobby Lobby.

The average Rachael Ray fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home Shopping Network, Fox News Channel, Friends, with strongest over-indexing on Home Shopping Network (9.64× the country average). Demographically, the Rachael Ray audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Rachael Ray fans

Demographic split for Rachael Ray audience in United States
MetricValue
Female63.9%
Male36.1%
Average age43.3
Estimated audience size3,007,522

Audience persona

The typical Rachael Ray fan in United States is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Home Shopping Network.

Top regions in United States

Top regions ranked by reach for Rachael Ray in United States
RegionReachAffinity
California283,1410.86×
Texas217,3730.84×
New York197,3601.17×
Florida194,7620.96×
Pennsylvania137,7121.36×
Ohio121,2341.31×
Illinois108,8031.09×
North Carolina98,0871.08×
New Jersey97,0781.27×
Michigan94,5201.2×
Georgia86,2320.93×
Virginia73,7261.01×
Massachusetts71,9511.21×
Tennessee62,2231.03×
Indiana60,6711.1×
Arizona59,2690.97×
Washington56,7760.94×
Wisconsin52,8851.17×
Maryland52,0761.01×
Missouri50,3371.04×
South Carolina48,3991.07×
Minnesota46,6791.08×
Connecticut44,6161.48×
Alabama43,2851.03×
Colorado41,4100.87×
Kentucky37,8991.01×
Oklahoma33,5111×
Oregon32,7980.95×
Louisiana31,8460.82×
Iowa25,8091.04×
Nevada25,1130.86×
Kansas21,8880.92×
Arkansas21,1900.86×
Mississippi20,0130.81×
Utah18,1860.68×
Nebraska15,2251.01×
New Hampshire14,6211.23×
West Virginia13,8680.99×
New Mexico13,2860.88×
Maine12,8221.19×
Idaho12,5210.83×
Rhode Island11,0721.16×
Hawaii10,1250.78×
Delaware9,1311.1×
Montana6,7040.8×
Washington, District of Columbia6,3020.7×
South Dakota6,1160.88×
Vermont5,8071.1×
North Dakota5,7750.93×
Alaska4,3100.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rachael Ray audience
BrandAffinityCategory
Home Shopping Network9.64×Movies & TV
Fox News Channel1.59×Movies & TV
Friends1.76×Movies & TV
Pinterest1.52×Internet & Social Media
Hobby Lobby1.7×Home & Garden
Dollar Tree1.65×Shopping
CBS1.54×Movies & TV
Whole Foods Market1.52×Shopping
Walgreens1.5×Shopping
Texas Roadhouse1.51×Food & Beverages
Nutrient1.51×Food & Beverages
The Gilded Age1.88×Movies & TV
Country1.51×Travel & Leisure
Dish (food)1.77×Food & Beverages
Husband2.02×Kids & Family
Global Television Network1.88×Movies & TV
Anthony Bourdain5.91×Food & Beverages
Guy Fieri4.81×Movies & TV
Animal welfare1.58×Politics & Society
OnlyFans1.66×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rachael Ray audience
TraitClusterScore
IndulgenceJOY1.69
Family OrientationCONSERVATISM1.5
Community OrientationOPEN1.32
Convenience OrientationPREMIUM1.3
Urban LifestyleOPEN1.23
Healthy LifestyleBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Rachael Ray
CountryShare
United States81.1%
Canada5.1%
United Kingdom3.0%

See Rachael Ray audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Rachael Ray have in United States?

Rachael Ray has an estimated audience of 3,007,522 people in United States, concentrated in California and Texas.

What is the gender split and age of Rachael Ray fans?

63.9% of Rachael Ray fans are female, 36.1% are male, with an average age of 43.3 years.

Which brands do Rachael Ray fans like most?

Rachael Ray fans show strongest brand affinity for Home Shopping Network (9.64×), Fox News Channel (1.59×), and Friends (1.76×) over the country average.

Where do Rachael Ray fans live in United States?

Rachael Ray fans in United States are most concentrated in California (reach 283,141), Texas (reach 217,373), and New York (reach 197,360). These three regions account for the largest share of the active audience.

What other brands do Rachael Ray fans also like?

Beyond Rachael Ray itself, the audience over-indexes on Fox News Channel (1.59×), Friends (1.76×), Pinterest (1.52×), and Hobby Lobby (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rachael Ray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.