Rascasse Audience Intelligence

Rachael Ray Audience in United States

A data profile of the people who buy, follow and care about Rachael Ray in United States — modelled from more than twelve digital signal sources. Rachael Ray has an estimated audience of 2,510,400 people in United States.

#38among TV personality in United States#2006among Person in United States#1721in Movies & TV

The average Rachael Ray fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home Shopping Network, Pinterest, Hobby Lobby, with strongest over-indexing on Home Shopping Network (9.64× the country average).

Demographically, the Rachael Ray audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rachael Ray fan in United States is more female, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Home Shopping Network.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rachael Ray profile in United States.

Audience size
2.5M
in United States
Gender
63.9%♀
36.1% male
Age
43.3
average years
Country rank
#11888
Person in United States
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rachael Ray fans

63.9% are female, 36.1% are male, average age 43.3.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Rachael Ray audience in United States
MetricValue
Female63.9%
Male36.1%
Average age43.3
Estimated audience size2,510,400
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Rachael Ray audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3917%
40-4922%
50+33%
Fig. 04

Worldwide distribution

79.1%

of the worldwide Rachael Ray audience comes from United States.

Worldwide audience distribution share by country for Rachael Ray
CountryShare
United States79.1%
Canada5.3%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rachael Ray audience in United States is strongest.

Fig. 05

Top regions by affinity

Rachael Ray fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~40K1.38×
02Pennsylvania~100K1.28×
03Ohio~100K1.24×
04New Hampshire~10K1.23×
05New Jersey~90K1.21×
06Maine~10K1.21×
07Rhode Island~10K1.19×
08Michigan~90K1.18×
09Massachusetts~70K1.15×
10Vermont~6K1.15×
11Delaware~9K1.14×
12Wisconsin~50K1.13×
13New York~200K1.10×
14Indiana~60K1.07×
15South Carolina~50K1.06×
16West Virginia~10K1.06×
17North Carolina~90K1.05×
18Alabama~40K1.05×
19Iowa~30K1.05×
20Nebraska~20K1.05×
21Missouri~50K1.04×
22Tennessee~60K1.03×
23Minnesota~40K1.03×
24Kentucky~40K1.03×
25Illinois~100K1.02×
26Oklahoma~30K1.02×
27North Dakota~6K1.02×
28Maryland~50K0.99×
29Virginia~70K0.98×
30Arizona~60K0.96×
31Florida~200K0.95×
32South Dakota~7K0.95×
33Oregon~30K0.94×
34Kansas~20K0.92×
35New Mexico~10K0.92×
36Georgia~80K0.91×
37Washington~50K0.91×
38Arkansas~20K0.91×
39Idaho~10K0.88×
40Montana~7K0.88×
41Louisiana~30K0.86×
42Nevada~20K0.86×
43Mississippi~20K0.86×
44Colorado~40K0.85×
45Hawaii~10K0.82×
46California~300K0.81×
47Texas~200K0.81×
48Alaska~5K0.78×
49Washington, District of Columbia~6K0.70×
50Utah~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Rachael Ray, United States
0.69×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rachael Ray audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rachael Ray audience
#·InterestCategoryAffinity×
01Home Shopping NetworkMovies & TV9.64×
02Anthony BourdainFood & Beverages5.91×
03Guy FieriMovies & TV4.81×
04HusbandKids & Family2.02×
05Global Television NetworkMovies & TV1.88×
06Britney SpearsMusic & Radio1.88×
07Dish (food)Food & Beverages1.77×
08Hobby LobbyHome & Garden1.70×
09OnlyFansTechnology & Electronics1.66×
10Dollar TreeShopping1.65×
11Panda ExpressFood & Beverages1.65×
12Melania TrumpPolitics & Society1.58×
13Animal welfarePolitics & Society1.58×
14CBSMovies & TV1.54×
15PinterestInternet & Social Media1.52×
16Whole Foods MarketShopping1.52×
17Texas RoadhouseFood & Beverages1.51×
18NutrientFood & Beverages1.51×
19CountryTravel & Leisure1.51×
20WalgreensShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rachael Ray audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rachael Ray audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.43×
Community OrientationOPEN1.38×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rachael Ray audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
MindfulnessBALANCE1.01×
SustainabilityBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rachael Ray have in United States?

Rachael Ray has an estimated audience of 2,510,400 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rachael Ray fans?

63.9% of Rachael Ray fans are female, 36.1% are male, with an average age of 43.3 years.

03

Which brands do Rachael Ray fans like most?

Rachael Ray fans show strongest brand affinity for Home Shopping Network (9.64×), Pinterest (1.52×), and Hobby Lobby (1.7×) over the country average.

04

Where do Rachael Ray fans live in United States?

Rachael Ray fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rachael Ray fans also like?

Beyond Rachael Ray itself, the audience over-indexes on Pinterest (1.52×), Hobby Lobby (1.7×), Dollar Tree (1.65×), and CBS (1.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rachael Ray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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